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  • Writing Without Bullshit

    Boost Your Career by Saying What You Mean

    de Josh Bernoff ...
    A complete guide to effective modern business writing that helps you cut the bull and get to your point faster.Writing Without Bullshit is the first comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and web copy ... Leer más

    $12.99 USD o gratis con Kobo Plus

  • Audiolibro

    Writing Without Bullshit

    Boost Your Career by Saying What You Mean

    de Josh Bernoff ...
    Narrado por Josh Bernoff ...

    Completo

    6 hora 27 minutos

    Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead.It’s time for Writing Without Bullshit.Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of ... Leer más

    $23.99 USD

  • Audiolibro

    New Rules for Business

    Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution

    Completo

    22 hora 53 minutos

    LEARN THE NEW RULES FOR BUSINESS...3 GREAT BOOKS TEACH YOU HOW TO MAKE SOCIAL MEDIA WORK FOR YOU! Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an ... Leer más

    $49.99 USD

  • Empowered

    Unleash Your Employees, Energize Your Customers, and Transform Your Business

    It's the new normal. Now all of your employees are Twittering away and friending clients on Facebook. Not to mention customers--who feel obligated to update your Wikipedia entry with product complaints.In this new world, dealing with empowered employees and customers --Insurgents -- is only going to get more challenging. Employees are using this technology in the workplace and customers are using ... Leer más

    $20.99 USD o gratis con Kobo Plus

  • Audiolibro

    Empowered

    Unleash Your Employees, Energize Your Customers, and Transform Your Business

    Narrado por Josh Bernoff ...

    Completo

    6 hora 44 minutos

    is your company empowered for success?You know it’s happening within your organization. Your people—using low-cost, accessible technology—are connecting with customers and building innovative new solutions. But who are these creative problem solvers? How can you lead them? How can you be one?We call them HEROes: highly empowered and resourceful operatives. Your company needs them because, in the ... Leer más

    $26.99 USD

  • Audiolibro

    Outside In

    The Power of Putting Customers at the Center of Your Business

    Completo

    7 hora 36 minutos

    What simple innovation brought billions in new investments to Fidelity? What basic misunderstanding was preventing Office Depot from achieving its growth potential? What surprising insights helped the Mayo Clinic better serve both doctors and patients?The solution in each case was a focus on customer experience, the most powerful—and misunderstood—element of corporate strategy today.Customer ... Leer más

    $35.99 USD

  • Audiolibro

    Groundswell

    Winning in a World Transformed by Social Technologies

    Narrado por Josh Bernoff ...

    Completo

    9 hora 48 minutos

    Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies ... Leer más

    $29.99 USD

  • Audiolibro

    Groundswell

    Winning in a World Transformed by Social Technologies

    Narrado por Josh Bernoff ...

    Completo

    9 hora 48 minutos

    Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies ... Leer más

    $24.99 USD

  • Groundswell, Expanded and Revised Edition

    Winning in a World Transformed by Social Technologies

    Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies ... Leer más

    $15.99 USD o gratis con Kobo Plus

  • Audiolibro

    The Mobile Mind Shift

    Engineer Your Business to Win in the Mobile Moment

    Narrado por Josh Bernoff ...

    Completo

    7 hora 4 minutos

    Mobile has reprogrammed your customers’ brains.Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context ... Leer más

    $27.99 USD

  • Deep Listening

    Transform Your Relationships with Family, Friends, and Foes

    de Emily Kasriel ...
    “If you’ve ever felt like two ears aren’t enough, this book is for you. Deep Listening reveals how we can improve at hearing others—and helping them hear us too.” —Adam Grant, #1 New York Times bestselling author of Think Again and Hidden Potential, and host of the podcast Re:ThinkingWhy do so many conversations leave us feeling unheard and disconnected? In Deep Listening, acclaimed BBC journalis. ... Leer más

    Antes $16.99 USD Ahora $10.99 USD

  • Words That Work

    It's Not What You Say, It's What People Hear

    de Frank Luntz ...
    The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this countryIn Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and ... Leer más

    $12.99 USD o gratis con Kobo Plus