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  • Audiolibro

    Boomer Brand Winners & Losers

    156 Best & Worst Brands of the 50s and 60s

    Narrado por Barry Silverstein ...

    Completo

    4 hora 23 minutos

    What was the name of the first maple flavor instant oatmeal cereal?What brand is the oldest major soft drink in America?What do the “m’s” in M&Ms stand for?Who was the Barbie doll named after?Which toothpaste had Bucky Beaver as a mascot?The answers to these burning questions – and many more – can be found in the book, Boomer Brand Winners & Losers: 156 B... ... Leer más

    $14.99 USD o gratis con Kobo Plus

  • The Doomsday Virus

    A techno-thriller classic!This breathtaking novel, set against the backdrop of the software world and the Internet, takes you on a thrill ride from Massachusetts to California. Marty Gladstone and TJ Gatwick are two powerful software entrepreneurs in a race to be first to market with a new operating system. The influential Silicon Valley journalist, Erin Keliher, can make or break either product. ... Leer más

    $1.99 USD o gratis con Kobo Plus

  • Audiolibro

    World War Brands

    World War II and the Rise of the Modern American Brand

    Narrado por Barry Silverstein ...

    Completo

    4 hora 56 minutos

    World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war.Just as important, the post-war economy led to the rise of the American middle class. The war fueled ... Leer más

    $7.99 USD o gratis con Kobo Plus

  • Boomer Brand Winners & Losers

    What was the name of the first maple flavor instant oatmeal cereal?What brand is the oldest major soft drink in America?What do the "m's" in M&Ms stand for?Who was the Barbie doll named after?Which toothpaste had Bucky Beaver as a mascot?The answers to these burning questions – and many more – can be found in the book, Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s.This ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • Branding 123: Build a Breakthrough Brand in 3 Proven Steps - Third Edition

    123 eGuides, #2

    Series Libro 2 - 123 eGuides
    This updated and revised Third Edition of this authoritative eGuide offers small businesses with fledgling brands the opportunity to apply proven strategies and techniques used by the big guys. Branding expert Barry Silverstein, co-author of The Breakaway Brand (McGraw-Hill), provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) ... Leer más

    $2.99 USD o gratis con Kobo Plus

  • World War Brands: World War II and the Rise of the Modern American Brand

    How the Modern American Brand was BornWorld War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war.Just as important, the post-war economy led to the rise of the ... Leer más

    $5.99 USD o gratis con Kobo Plus

  • Low Cost / No Cost Marketing 123: 3 Steps to Effective Marketing with Little or No Money

    123 eGuides, #8

    Series Libro 8 - 123 eGuides
    Small business owners are always looking for the most cost-effective way to market their product or service. In fact, many small business owners want to find a way to do effective marketing while spending little or no money. This eGuide documents a practical, proven way to do just that. It explains a 3-step strategy that combines online marketing, public relations, and community engagement – all ... Leer más

    $2.99 USD o gratis con Kobo Plus

  • Boomer Brands: Iconic Brands that Shaped Our Childhood

    Saturday morning TV shows… cereals, soft drinks and snack foods…cool cars and rock 'n' roll…Boomers will savor the memories with the new book, "Boomer Brands: Iconic Brands that Shaped Our Childhood."Those Saturday morning TV shows entertained Boomer kids, but they were also vehicles for brand advertising. Chances are that's how Boomers first got to know cereal, soft drink, and snack food brands. ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • B2B Marketing 123: A 3 Step Approach for Marketing to Businesses

    123 eGuides, #7

    Series Libro 7 - 123 eGuides
    "B2B Marketing 123" presents a 3 step approach for marketing to businesses that is grounded in timeless principles but recognizes and takes advantage of the brand new marketing world we live in. It focuses on:Understanding audience: This section discusses the special nature of B2B audiences, the B2B purchasing environment, identifying audience hot buttons, audience segmentation, the new audience ... Leer más

    $2.99 USD o gratis con Kobo Plus