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The 10-Second Customer Journey

The CXO’s playbook for growing and retaining customers in a digital world

de Todd Unger ...

You've Got 10 seconds to Win or Lose a Customer. This is the Ultimate Guide to Rapid Conversion in Digital Marketing.The customer landscape has transformed, and marketers, advertisers, and business owners must adapt to a world where buying decisions are made in seconds, not months or days. The biggest obstacle? FRICTION. Those who can minimize friction and guide potential buyers swiftly through ... Leer más

$8.69 USD o gratis con Kobo Plus

You've Got 10 seconds to Win or Lose a Customer. This is the Ultimate Guide to Rapid Conversion in Digital Marketing.The customer landscape has transformed, and marketers, advertisers, and business owners must adapt to a world where buying decisions are made in seconds, not months or days. The biggest obstacle? FRICTION. Those who can minimize friction and guide potential buyers swiftly through
... Leer más
Real-World Next.js

Build scalable, high-performance, and modern web applications using Next.js, the React framework for production

de Michele Riva ...

Learn how to use Next.js for building web apps without compromising performance, user experience, and developer happiness Key Features • Develop scalable web applications using Next.js • Use Next.js as a frontend for existing backends and e-commerce websites and understand how to implement it with any headless CMS • Deploy Next.js on different platforms, such as Vercel, DigitalOcean, and AWS, or ... Leer más

$32.39 USD o gratis con Kobo Plus

Learn how to use Next.js for building web apps without compromising performance, user experience, and developer happiness Key Features • Develop scalable web applications using Next.js • Use Next.js as a frontend for existing backends and e-commerce websites and understand how to implement it with any headless CMS • Deploy Next.js on different platforms, such as Vercel, DigitalOcean, and AWS, or
... Leer más
UX Strategy

de Jaime Levy ...

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.Author Jaime Levy shows UX/UI designers, product managers, ... Leer más

$30.99 USD

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.Author Jaime Levy shows UX/UI designers, product managers,
... Leer más
Data Management at Scale

Modern Data Architecture with Data Mesh and Data Fabric

de Piethein Strengholt ...

As data management continues to evolve rapidly, managing all of your data in a central place, such as a data warehouse, is no longer scalable. Today's world is about quickly turning data into value. This requires a paradigm shift in the way we federate responsibilities, manage data, and make it available to others. With this practical book, you'll learn how to design a next-gen data architecture ... Leer más

$43.19 USD

As data management continues to evolve rapidly, managing all of your data in a central place, such as a data warehouse, is no longer scalable. Today's world is about quickly turning data into value. This requires a paradigm shift in the way we federate responsibilities, manage data, and make it available to others. With this practical book, you'll learn how to design a next-gen data architecture
... Leer más
Modern CMake for C++

Effortlessly build cutting-edge C++ code and deliver high-quality solutions

de Rafał Świdziński ...

Gain proficiency in CMake and unlock the complete potential of C++ to develop exceptional projects Get With Your Book: PDF Copy, AI Assistant, and Next-Gen Reader FreeKey FeaturesGet to grips with CMake and take your C++ development skills to enterprise standardsUse hands-on exercises and self-assessment questions to lock-in your learningUnderstand how to build in an array of quality checks and ... Leer más

$35.99 USD o gratis con Kobo Plus

Gain proficiency in CMake and unlock the complete potential of C++ to develop exceptional projects Get With Your Book: PDF Copy, AI Assistant, and Next-Gen Reader FreeKey FeaturesGet to grips with CMake and take your C++ development skills to enterprise standardsUse hands-on exercises and self-assessment questions to lock-in your learningUnderstand how to build in an array of quality checks and
... Leer más
Data Governance: The Definitive Guide

de Evren Eryurek, Uri Gilad, Valliappa Lakshmanan, Anita Kibunguchy-Grant, Jessi Ashdown ...

As you move data to the cloud, you need to consider a comprehensive approach to data governance, along with well-defined and agreed-upon policies to ensure your organization meets compliance requirements. Data governance incorporates the ways people, processes, and technology work together to ensure data is trustworthy and can be used effectively. This practical guide shows you how to effectively ... Leer más

$48.99 USD

As you move data to the cloud, you need to consider a comprehensive approach to data governance, along with well-defined and agreed-upon policies to ensure your organization meets compliance requirements. Data governance incorporates the ways people, processes, and technology work together to ensure data is trustworthy and can be used effectively. This practical guide shows you how to effectively
... Leer más
Deciphering Data Architectures

Choosing Between a Modern Data Warehouse, Data Fabric, Data Lakehouse, and Data Mesh

de James Serra ...

Data fabric, data lakehouse, and data mesh have recently appeared as viable alternatives to the modern data warehouse. These new architectures have solid benefits, but they're also surrounded by a lot of hyperbole and confusion. This practical book provides a guided tour of these architectures to help data professionals understand the pros and cons of each.James Serra, big data and data ... Leer más

$48.99 USD

Data fabric, data lakehouse, and data mesh have recently appeared as viable alternatives to the modern data warehouse. These new architectures have solid benefits, but they're also surrounded by a lot of hyperbole and confusion. This practical book provides a guided tour of these architectures to help data professionals understand the pros and cons of each.James Serra, big data and data
... Leer más
Introducing Markdown and Pandoc

Using Markup Language and Document Converter

de Thomas Mailund ...

Series series Professional and Applied Computing (R0)
Discover how to write manuscripts in Markdown and translate them with Pandoc into different output formats. You’ll use Markdown to annotate text formatting information with a strong focus on semantic information: you can annotate your text with information about where chapters and sections start, but not how chapter and heading captions should be formatted. As a result, you’ll decouple the ... Leer más

$49.49 USD

Discover how to write manuscripts in Markdown and translate them with Pandoc into different output formats. You’ll use Markdown to annotate text formatting information with a strong focus on semantic information: you can annotate your text with information about where chapters and sections start, but not how chapter and heading captions should be formatted. As a result, you’ll decouple the
... Leer más
Beginning Bazel

Building and Testing for Java, Go, and More

de P.J. McNerney ...

Series series Professional and Applied Computing (R0)
Discover Bazel, a new build and software test set of tools for today's programmers and developers. This book shows you how to speed up your builds and tests, and how to use Bazel in the context of your favorite programming language. You'll see that the languages and SDKs supported include Java, Android, iOS, and Go.What You Will LearnUse Bazel as a build toolTest software with BazelWork with Java, ... Leer más

$31.49 USD

Discover Bazel, a new build and software test set of tools for today's programmers and developers. This book shows you how to speed up your builds and tests, and how to use Bazel in the context of your favorite programming language. You'll see that the languages and SDKs supported include Java, Android, iOS, and Go.What You Will LearnUse Bazel as a build toolTest software with BazelWork with Java,
... Leer más
Learning TensorFlow.js

de Gant Laborde ...

Given the demand for AI and the ubiquity of JavaScript, TensorFlow.js was inevitable. With this Google framework, seasoned AI veterans and web developers alike can help propel the future of AI-driven websites. In this guide, author Gant Laborde (Google Developer Expert in machine learning and the web) provides a hands-on end-to-end approach to TensorFlow.js fundamentals for a broad technical ... Leer más

$34.59 USD

Given the demand for AI and the ubiquity of JavaScript, TensorFlow.js was inevitable. With this Google framework, seasoned AI veterans and web developers alike can help propel the future of AI-driven websites. In this guide, author Gant Laborde (Google Developer Expert in machine learning and the web) provides a hands-on end-to-end approach to TensorFlow.js fundamentals for a broad technical
... Leer más
Better Onboarding

Effective Strategies for Guiding New Users

de Krystal Higgins ...

When users try your product or service for the first time, what encourages them to come back? Onboarding can make the difference between abandoned accounts and devoted use-if we design it as a holistic, ongoing process.Krystal Higgins demonstrates how the best onboarding experiences guide people as they interact, helping them follow their own path to success. Gain practical strategies and ... Leer más

$14.29 USD

When users try your product or service for the first time, what encourages them to come back? Onboarding can make the difference between abandoned accounts and devoted use-if we design it as a holistic, ongoing process.Krystal Higgins demonstrates how the best onboarding experiences guide people as they interact, helping them follow their own path to success. Gain practical strategies and
... Leer más
Feedback Control for Computer Systems

Introducing Control Theory to Enterprise Programmers

de Philipp K. Janert ...

How can you take advantage of feedback control for enterprise programming? With this book, author Philipp K. Janert demonstrates how the same principles that govern cruise control in your car also apply to data center management and other enterprise systems. Through case studies and hands-on simulations, you’ll learn methods to solve several control issues, including mechanisms to spin up more ... Leer más

$24.49 USD

How can you take advantage of feedback control for enterprise programming? With this book, author Philipp K. Janert demonstrates how the same principles that govern cruise control in your car also apply to data center management and other enterprise systems. Through case studies and hands-on simulations, you’ll learn methods to solve several control issues, including mechanisms to spin up more
... Leer más
For Beginners: Step into R world in 60 minutes - Book 1: A quick start guide to run R

For Beginners: Step into R world in 60 minutes

de Cy Tek ...

Series Libro 1 - For Beginners: Step into R world in 60 minutes
As AI, deep learning and data science have become the hot topics in I.T. industry, learning some powerful data manipulating tools would be essential for your technical skill building, career development and also your interest.R is a programming language and environment commonly used in statistical computing, data analysts and scientific research.Do you want to understand more about data management ... Leer más

Gratis

As AI, deep learning and data science have become the hot topics in I.T. industry, learning some powerful data manipulating tools would be essential for your technical skill building, career development and also your interest.R is a programming language and environment commonly used in statistical computing, data analysts and scientific research.Do you want to understand more about data management
... Leer más
Computation and the Humanities

Towards an Oral History of Digital Humanities

de Julianne Nyhan, Andrew Flinn ...

Series series Computer Science (R0)
This book addresses the application of computing to cultural heritage and the discipline of Digital Humanities that formed around it. Digital Humanities research is transforming how the Human record can be transmitted, shaped, understood, questioned and imagined and it has been ongoing for more than 70 years. However, we have no comprehensive histories of its research trajectory or its ... Leer más

Gratis

This book addresses the application of computing to cultural heritage and the discipline of Digital Humanities that formed around it. Digital Humanities research is transforming how the Human record can be transmitted, shaped, understood, questioned and imagined and it has been ongoing for more than 70 years. However, we have no comprehensive histories of its research trajectory or its
... Leer más
AI Mastery for Finance Professionals

Foundations, Techniques, and Applications

de Glenn Hopper ...

Are you ready to harness the transformative power of AI in finance?AI Mastery for Finance Professionals is the definitive guide for navigating the AI revolution that is reshaping the financial landscape. This book demystifies complex concepts and equips you with the knowledge and tools to leverage AI for smarter decision-making, improved risk management, and unparalleled innovation. As AI removes ... Leer más

$4.99 USD

Are you ready to harness the transformative power of AI in finance?AI Mastery for Finance Professionals is the definitive guide for navigating the AI revolution that is reshaping the financial landscape. This book demystifies complex concepts and equips you with the knowledge and tools to leverage AI for smarter decision-making, improved risk management, and unparalleled innovation. As AI removes
... Leer más
Beginning COBOL for Programmers

de Michael Coughlan ...

Series series Professional and Applied Computing (R0)
Beginning COBOL for Programmers is a comprehensive, sophisticated tutorial and modular skills reference on the COBOL programming language for established programmers. This book is for you if you are a developer who would like to—or must—add COBOL to your repertoire. Perhaps you recognize the opportunities presented by the current COBOL skills crisis, or are working in a mission critical enterprise ... Leer más

$80.09 USD

Beginning COBOL for Programmers is a comprehensive, sophisticated tutorial and modular skills reference on the COBOL programming language for established programmers. This book is for you if you are a developer who would like to—or must—add COBOL to your repertoire. Perhaps you recognize the opportunities presented by the current COBOL skills crisis, or are working in a mission critical enterprise
... Leer más
Beginning x64 Assembly Programming

From Novice to AVX Professional

de Jo Van Hoey ...

Series series Professional and Applied Computing (R0)
Program in assembly starting with simple and basic programs, all the way up to AVX programming. By the end of this book, you will be able to write and read assembly code, mix assembly with higher level languages, know what AVX is, and a lot more than that.The code used in Beginning x64 Assembly Programming is kept as simple as possible, which means: no graphical user interfaces or whistles and ... Leer más

$40.49 USD

Program in assembly starting with simple and basic programs, all the way up to AVX programming. By the end of this book, you will be able to write and read assembly code, mix assembly with higher level languages, know what AVX is, and a lot more than that.The code used in Beginning x64 Assembly Programming is kept as simple as possible, which means: no graphical user interfaces or whistles and
... Leer más
DAX for Humans

The No CALCULATE Guide that Makes DAX Easy

de Greg Deckler ...

Level up your Power BI skills by learning DAX in an easy, fun, and practical way using one core pattern that can be used to solve most problemsKey FeaturesLearn simple through advanced DAX in a clear, concise way using real-world examplesExplore powerful techniques for debugging DAX and increasing efficiencyUse artificial intelligence to write, refine, and troubleshoot your DAX formulasPurchase of ... Leer más

$43.19 USD o gratis con Kobo Plus

Level up your Power BI skills by learning DAX in an easy, fun, and practical way using one core pattern that can be used to solve most problemsKey FeaturesLearn simple through advanced DAX in a clear, concise way using real-world examplesExplore powerful techniques for debugging DAX and increasing efficiencyUse artificial intelligence to write, refine, and troubleshoot your DAX formulasPurchase of
... Leer más
Feature Engineering for Machine Learning

Principles and Techniques for Data Scientists

de Alice Zheng, Amanda Casari ...

Feature engineering is a crucial step in the machine-learning pipeline, yet this topic is rarely examined on its own. With this practical book, you’ll learn techniques for extracting and transforming features—the numeric representations of raw data—into formats for machine-learning models. Each chapter guides you through a single data problem, such as how to represent text or image data. Together, ... Leer más

$36.79 USD

Feature engineering is a crucial step in the machine-learning pipeline, yet this topic is rarely examined on its own. With this practical book, you’ll learn techniques for extracting and transforming features—the numeric representations of raw data—into formats for machine-learning models. Each chapter guides you through a single data problem, such as how to represent text or image data. Together,
... Leer más
Design Sprint

A Practical Guidebook for Building Great Digital Products

de Richard Banfield, C. Todd Lombardo, Trace Wax ...

With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your ... Leer más

$28.09 USD

With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your
... Leer más
Access Database Design & Programming

Creating Programmable Database Applications with Access 97, 2000, 2002 & 2003

de Steven Roman, PhD ...

Access Database Design & Programming takes you behind the details of the Access interface, focusing on the general knowledge necessary for Access power users or developers to create effective database applications. When using software products with graphical interfaces, we frequently focus so much on the interface that we forget about the general concepts that allow us to understand and use the ... Leer más

$23.09 USD

Access Database Design & Programming takes you behind the details of the Access interface, focusing on the general knowledge necessary for Access power users or developers to create effective database applications. When using software products with graphical interfaces, we frequently focus so much on the interface that we forget about the general concepts that allow us to understand and use the
... Leer más
The Esri Guide to GIS Analysis, Volume 3

Modeling Suitability, Movement, and Interaction

de Andy Mitchell ...

The Esri Guide to GIS Analysis, Volume 3: Modeling Suitability, Movement, and Interaction describes practical applications of modeling concepts in a geographic information system (GIS). This book shows readers how they can explore spatial interaction, site selection, routing, and scheduling, and explains how to best interpret the results of the analysis. With full-color maps and illustrations and ... Leer más

$38.89 USD

The Esri Guide to GIS Analysis, Volume 3: Modeling Suitability, Movement, and Interaction describes practical applications of modeling concepts in a geographic information system (GIS). This book shows readers how they can explore spatial interaction, site selection, routing, and scheduling, and explains how to best interpret the results of the analysis. With full-color maps and illustrations and
... Leer más
Link

How Decision Intelligence Connects Data, Actions, and Outcomes for a Better World

de Lorien Pratt ...

Why aren't the most powerful new technologies being used to solve the world's most important problems: hunger, poverty, conflict, inequality, employment, disease? What's missing?From a pioneer in Artificial Intelligence and Machine Learning comes a thought-provoking book that answers these questions. In Link: How Decision Intelligence Connects Data, Actions, and Outcomes for a Better World, Dr. ... Leer más

$24.59 USD

Why aren't the most powerful new technologies being used to solve the world's most important problems: hunger, poverty, conflict, inequality, employment, disease? What's missing?From a pioneer in Artificial Intelligence and Machine Learning comes a thought-provoking book that answers these questions. In Link: How Decision Intelligence Connects Data, Actions, and Outcomes for a Better World, Dr.
... Leer más
HBase: The Definitive Guide

Random Access to Your Planet-Size Data

de Lars George ...

If you're looking for a scalable storage solution to accommodate a virtually endless amount of data, this book shows you how Apache HBase can fulfill your needs. As the open source implementation of Google's BigTable architecture, HBase scales to billions of rows and millions of columns, while ensuring that write and read performance remain constant. Many IT executives are asking pointed questions ... Leer más

$23.09 USD

If you're looking for a scalable storage solution to accommodate a virtually endless amount of data, this book shows you how Apache HBase can fulfill your needs. As the open source implementation of Google's BigTable architecture, HBase scales to billions of rows and millions of columns, while ensuring that write and read performance remain constant. Many IT executives are asking pointed questions
... Leer más

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