Toma de decisiones y solución de problemas en Gestión y liderazgo & Negocios y finanzas eBooks

Social Media Marketing, Second Edition

Strategies in Utilizing Consumer-Generated Content

de Emi Moriuchi, PhD ...

Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers’ vote of confidence, which is a form of social proof. CGC allows consumers to be involved with the companies’ marketing strategy. Brands and companies have enabled consumers to ... Leer más

$12.99 USD

Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers’ vote of confidence, which is a form of social proof. CGC allows consumers to be involved with the companies’ marketing strategy. Brands and companies have enabled consumers to
... Leer más
Most Businesses Fail in the First 5 Minutes

It Just Takes Them 3 to 5 Years to Realize It

de John Paul Mendocha, Gabe Bautista ...

Most businesses fail in the first 5 minutes. Provocative? YES. How is that possible? You as an entrepreneur are caught up in the euphoria of ideas, starting out with a bright, shiny object, your baby gem that will be wildly successful. Unfortunately, upwards of 90% of all failures can be traced to a simple fact—they fail at Positioning, which inevitably leads to total failure. However, failure is ... Leer más

$9.99 USD o gratis con Kobo Plus

Most businesses fail in the first 5 minutes. Provocative? YES. How is that possible? You as an entrepreneur are caught up in the euphoria of ideas, starting out with a bright, shiny object, your baby gem that will be wildly successful. Unfortunately, upwards of 90% of all failures can be traced to a simple fact—they fail at Positioning, which inevitably leads to total failure. However, failure is
... Leer más
Decisionscape

How Thinking Like an Artist Can Improve Our Decision-Making

de Elspeth Kirkman ...

How thinking like an artist can improve our decision making and provide the perspective necessary to make better choices.Why are so many of our decisions regrettable, and what can we do about it? Decisionscape maps the surprising ways that our decisions are influenced and how thinking like an artist can help us deliberately arrange our perspective to make better choices. Introducing the concept of ... Leer más

$17.99 USD

How thinking like an artist can improve our decision making and provide the perspective necessary to make better choices.Why are so many of our decisions regrettable, and what can we do about it? Decisionscape maps the surprising ways that our decisions are influenced and how thinking like an artist can help us deliberately arrange our perspective to make better choices. Introducing the concept of
... Leer más
Lean Six Sigma For Dummies

de Martin Brenig-Jones, Jo Dowdall ...

Become a process improvement star with Lean Six Sigma!Thinking Lean? Not in terms of weight loss, but operational efficiency? Then you can get into the Lean mindset with Lean Six Sigma For Dummies. A popular process improvement strategy used in many corporations, Lean Six Sigma exemplifies eliminating waste and optimizing flow at an operational level. With the strategies outlined in this book, you ... Leer más

$19.00 USD

Become a process improvement star with Lean Six Sigma!Thinking Lean? Not in terms of weight loss, but operational efficiency? Then you can get into the Lean mindset with Lean Six Sigma For Dummies. A popular process improvement strategy used in many corporations, Lean Six Sigma exemplifies eliminating waste and optimizing flow at an operational level. With the strategies outlined in this book, you
... Leer más
Business Genius

A More Inspired Approach to Business Growth

de Peter Fisk ...

At last, a more inspired approach to business. Business Genius describes how to grow your business more effectively through intelligent strategy and imaginative leadership, radical innovation and sustained change. Combining the entrepreneurial passion of a start-up with the commercial rigour of large enterprises... this is for everyone who seeks the inspiration to think and act differently ... Leer más

$19.00 USD

At last, a more inspired approach to business. Business Genius describes how to grow your business more effectively through intelligent strategy and imaginative leadership, radical innovation and sustained change. Combining the entrepreneurial passion of a start-up with the commercial rigour of large enterprises... this is for everyone who seeks the inspiration to think and act differently
... Leer más
Changemakers

How Leaders Can Design Change in an Insanely Complex World

de Maria Giudice, Christopher Ireland ...

Today's radically complex problems require people to lead with design.Changemakers is an essential playbook for designers and nondesigners who want to drive change at work, at home, and in their communities. Groundbreaking designers Maria Giudice and Christopher Ireland—armed with insights from some of today's top minds in business, tech, and social justice—offer a pragmatic, people–centered ... Leer más

$14.99 USD

Today's radically complex problems require people to lead with design.Changemakers is an essential playbook for designers and nondesigners who want to drive change at work, at home, and in their communities. Groundbreaking designers Maria Giudice and Christopher Ireland—armed with insights from some of today's top minds in business, tech, and social justice—offer a pragmatic, people–centered
... Leer más
Rethinking Reputational Risk

How to Manage the Risks that can Ruin Your Business, Your Reputation and You

de Anthony Fitzsimmons, Prof Derek Atkins ...

A company's reputation is one of its most valuable assets, and reputational risk is high on the agenda at board level and amongst regulators. Rethinking Reputational Risk explains the hidden factors which can both cause crises and tip an otherwise survivable crisis into a reputational disaster.Reputations are lost when the perception of an organization is damaged by its behaviour not meeting ... Leer más

$46.99 USD

A company's reputation is one of its most valuable assets, and reputational risk is high on the agenda at board level and amongst regulators. Rethinking Reputational Risk explains the hidden factors which can both cause crises and tip an otherwise survivable crisis into a reputational disaster.Reputations are lost when the perception of an organization is damaged by its behaviour not meeting
... Leer más
Con la misma piedra

Los 10 errores que todos cometemos al decidir

de Miguel Ángel Ariño Martín, Pablo Maella Cerrillo ...

En “Iceberg a la vista”, los autores nos explicaron cuáles eran los diez principios para tomar decisiones acertadas. Ahora nos traen los diez errores que todos cometemos al tomar decisiones. Errores en los que recurrimos una y otra vez por no tener clara la forma en la que nos afectan al momento de decidir.Un libro sencillo y directo ideal para tener a mano cada vez que tengamos dudas sobre ... Leer más

$6.53 USD

En “Iceberg a la vista”, los autores nos explicaron cuáles eran los diez principios para tomar decisiones acertadas. Ahora nos traen los diez errores que todos cometemos al tomar decisiones. Errores en los que recurrimos una y otra vez por no tener clara la forma en la que nos afectan al momento de decidir.Un libro sencillo y directo ideal para tener a mano cada vez que tengamos dudas sobre
... Leer más
5 Principles To Dig Out Success

de Deepak Gupta ...

If it doesn't surprise us, then it will not surprise anyone.People, who fail every hour, get success every minute in a day. I was a book worm, woke up with the academic books, lick and vomit the next day to make my report card better. You know, why I'm narrating you my story! Because it's genuine. The reality is much different when it comes to experiencing dynamic challenges in our lives. I ... Leer más

$0.99 USD o gratis con Kobo Plus

If it doesn't surprise us, then it will not surprise anyone.People, who fail every hour, get success every minute in a day. I was a book worm, woke up with the academic books, lick and vomit the next day to make my report card better. You know, why I'm narrating you my story! Because it's genuine. The reality is much different when it comes to experiencing dynamic challenges in our lives. I
... Leer más
The Complete Idiot's Guide to Leadership

de Andrew J. Dubrin ...

You're no idiot, of course. You handle your work assignments, monitor the progress of your workgroup, and meet your goals. But when it comes to inspiring others and creating change in your organization, you're confused about what to do next. Want some help? The Complete Idiot's Guide® to Leadership shows you how to start thinking and acting like a leader who can help people perform well and meet ... Leer más

$8.99 USD

You're no idiot, of course. You handle your work assignments, monitor the progress of your workgroup, and meet your goals. But when it comes to inspiring others and creating change in your organization, you're confused about what to do next. Want some help? The Complete Idiot's Guide® to Leadership shows you how to start thinking and acting like a leader who can help people perform well and meet
... Leer más
Judgment Calls

Twelve Stories of Big Decisions and the Teams That Got Them Right

de Brook Manville, Thomas H. Davenport ...

Your guide to making better decisionsDespite the dizzying amount of data at our disposal today-and an increasing reliance on analytics to make the majority of our decisions-many of our most critical choices still come down to human judgment. This fact is fundamental to organizations whose leaders must often make crucial decisions: to do this they need the best available insights.In Judgment Calls, ... Leer más

$21.99 USD o gratis con Kobo Plus

Your guide to making better decisionsDespite the dizzying amount of data at our disposal today-and an increasing reliance on analytics to make the majority of our decisions-many of our most critical choices still come down to human judgment. This fact is fundamental to organizations whose leaders must often make crucial decisions: to do this they need the best available insights.In Judgment Calls,
... Leer más
Dealing with Disasters

GIS for Emergency Management

Edición de Ryan Lanclos, Matt Artz ...

Series Libro 2 - Applying GIS
Discover a modern approach to understanding threats and hazards that are more complex, costly, and devastating than ever before.Agencies around the world rely on geographic information systems (GIS) every day to plan for and mitigate complicated threats and hazards and coordinate emergency response and recovery efforts. Location intelligence provides the kind of deep, real-time data insights ... Leer más

$17.99 USD

Discover a modern approach to understanding threats and hazards that are more complex, costly, and devastating than ever before.Agencies around the world rely on geographic information systems (GIS) every day to plan for and mitigate complicated threats and hazards and coordinate emergency response and recovery efforts. Location intelligence provides the kind of deep, real-time data insights
... Leer más
A Joosr Guide to... Thinking, Fast and Slow by Daniel Kahneman

de Joosr ...

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.Do you consider yourself to be a rational person who ... Leer más

$2.99 USD o gratis con Kobo Plus

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.Do you consider yourself to be a rational person who
... Leer más
Solving Problems with Design Thinking

Ten Stories of What Works

de Jeanne Liedtka, Andrew King, Kevin Bennett ...

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; ... Leer más

$20.99 USD

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP;
... Leer más
Dream Chasing

de Bob Weis ...

Series series Disney Editions Deluxe
Disney experiences enthrall millions of guests around the world. How does it all become a reality? Find out in this action-packed narrative journey!Dream Chasing is a recounting by author Bob Weis of four decades of creating and seeing to completion challenging projects, leading teams from the top secret, high-tech corridors of Walt Disney Imagineering (WDI) to the highest levels of The Walt ... Leer más

$14.99 USD

Disney experiences enthrall millions of guests around the world. How does it all become a reality? Find out in this action-packed narrative journey!Dream Chasing is a recounting by author Bob Weis of four decades of creating and seeing to completion challenging projects, leading teams from the top secret, high-tech corridors of Walt Disney Imagineering (WDI) to the highest levels of The Walt
... Leer más
泰山經濟學

從Spotify看善用破壞性創新轉型的八大原則

de 威爾．佩奇 ...

Series Libro 1517 - 實戰智慧館
★本書獲商業周刊第1797期書摘推薦★我們遲早會面臨被顛覆的一刻你已經看見它迎面而來了嗎？★放掉舊藤蔓，抓住新藤蔓，像泰山一樣在叢林中飛盪。★▶ 音樂產業近期動盪的歷史，也為其他產業譜出琅琅上口的配樂，例如，廚房家具品牌特百惠（Tupperware）病毒式行銷策略早期的成功，以及十三世紀萊茵同盟（Rhine League）穿插著軼事和音樂的聯盟警世故事。如果這本有趣的書籍還無法在Spotify上收聽，那應該要快點錄製出來。——《金融時報》Spotify串流音樂平台前首席經濟學家威爾‧佩奇，在英國政府機關任職多年後，終於在Spotify找到能夠讓他結合經濟專業及熱愛搖滾樂的工作，佩奇聰明地把泰山經濟學原理運用到解決音樂產業的危機。他說：音樂是第一個遭遇到數位革命破壞的產業，二十年前，CD被盜版、歌曲在被免費下載，慘不忍睹。但是音樂產業在第一個十年仍固守舊制，不肯認... ... Leer más

$11.99 USD

★本書獲商業周刊第1797期書摘推薦★我們遲早會面臨被顛覆的一刻你已經看見它迎面而來了嗎？★放掉舊藤蔓，抓住新藤蔓，像泰山一樣在叢林中飛盪。★▶ 音樂產業近期動盪的歷史，也為其他產業譜出琅琅上口的配樂，例如，廚房家具品牌特百惠（Tupperware）病毒式行銷策略早期的成功，以及十三世紀萊茵同盟（Rhine League）穿插著軼事和音樂的聯盟警世故事。如果這本有趣的書籍還無法在Spotify上收聽，那應該要快點錄製出來。——《金融時報》Spotify串流音樂平台前首席經濟學家威爾‧佩奇，在英國政府機關任職多年後，終於在Spotify找到能夠讓他結合經濟專業及熱愛搖滾樂的工作，佩奇聰明地把泰山經濟學原理運用到解決音樂產業的危機。他說：音樂是第一個遭遇到數位革命破壞的產業，二十年前，CD被盜版、歌曲在被免費下載，慘不忍睹。但是音樂產業在第一個十年仍固守舊制，不肯認...
... Leer más
First Intelligence

Using the Science and Spirit of Intuition

de Simone Wright ...

Practical Ways to Tap into and Use Your Highest WisdomEach day, we are bombarded with data and opinions, and each day we must make choices that steer us toward our own best approach to life. And, according to Simone Wright, we often forget or don’t understand how to use the best tool available: our intuition, which is our first intelligence” that can cut through the chatter to inherent wisdom. She ... Leer más

$11.59 USD

Practical Ways to Tap into and Use Your Highest WisdomEach day, we are bombarded with data and opinions, and each day we must make choices that steer us toward our own best approach to life. And, according to Simone Wright, we often forget or don’t understand how to use the best tool available: our intuition, which is our first intelligence” that can cut through the chatter to inherent wisdom. She
... Leer más
The Stay Interview

A Manager's Guide to Keeping the Best and Brightest

de Richard Finnegan ...

Of all the obstacles and surprises managers know are heading their way each day, the one they least anticipate and prepare for is the resignation of a seemingly happy and extremely valued employee. It’s the cement truck they never saw coming their way--but they could have.This invaluable resource introduces managers to a powerful new engagement and retention tool that they absolutely must begin ... Leer más

$11.99 USD

Of all the obstacles and surprises managers know are heading their way each day, the one they least anticipate and prepare for is the resignation of a seemingly happy and extremely valued employee. It’s the cement truck they never saw coming their way--but they could have.This invaluable resource introduces managers to a powerful new engagement and retention tool that they absolutely must begin
... Leer más
From Skeptic to Strategist: Embracing AI in Change Management

A practical guide that will get you started using AI in change management instantly

de Jason Little ...

"From Skeptic to Strategist" is not your typical AI handbook. It’s a lighthearted yet informative guide to understanding and utilizing AI in the ever-evolving field of change management. Whether you're a non-technical change manager, an agile coach, or just AI-curious, this book is your compass in the AI landscape.As a change manager, you might think AI is just a fancy search engine incapable of ... Leer más

$7.27 USD o gratis con Kobo Plus

"From Skeptic to Strategist" is not your typical AI handbook. It’s a lighthearted yet informative guide to understanding and utilizing AI in the ever-evolving field of change management. Whether you're a non-technical change manager, an agile coach, or just AI-curious, this book is your compass in the AI landscape.As a change manager, you might think AI is just a fancy search engine incapable of
... Leer más
Future-Proofing You

Twelve Truths for Creating Opportunity, Maximizing Wealth, and Controlling your Destiny in an Uncertain World

de Jay Samit ...

With the right mindset and insight, anyone can become a millionaire.Are you tired of just paying bills until you die? Are you wasting your life at a job that doesn't make you fulfilled or financially secure? Then Future Proofing You: Twelve Truths for Creating Opportunity, Maximizing Wealth, and Controlling Your Destiny in an Uncertain World is for you.In this life-changing book, celebrated author ... Leer más

$17.00 USD

With the right mindset and insight, anyone can become a millionaire.Are you tired of just paying bills until you die? Are you wasting your life at a job that doesn't make you fulfilled or financially secure? Then Future Proofing You: Twelve Truths for Creating Opportunity, Maximizing Wealth, and Controlling Your Destiny in an Uncertain World is for you.In this life-changing book, celebrated author
... Leer más
Workarounds That Work: How to Conquer Anything That Stands in Your Way at Work

de Russell Bishop, David Allen ...

Master the Art of the Workaround to Boost Your Productivity!“With the variety of challenges leaders face every day, Russell Bishop has hit on an amazingly simple and highly effective solution: the ‘workaround.’ This is a brilliant approach to facing day-to-day business challenges, and it works!”—Marshall Goldsmith, world-renowned executive coach and author of the New York Times bestsellers Mojo ... Leer más

$18.19 USD

Master the Art of the Workaround to Boost Your Productivity!“With the variety of challenges leaders face every day, Russell Bishop has hit on an amazingly simple and highly effective solution: the ‘workaround.’ This is a brilliant approach to facing day-to-day business challenges, and it works!”—Marshall Goldsmith, world-renowned executive coach and author of the New York Times bestsellers Mojo
... Leer más
The Art of Business and Military Warfare

English and Simplified Chinese Bilingual Edition

de Sun Tzu ...

The Art of Business and Military Warfare is an ancient Chinese military treatise dating from the 5th century BC. Attributed to the ancient Chinese military strategist Sun Tzu, the text is composed of thirteen chapters, each of which is devoted to one aspect of warfare. It is commonly thought of as a definitive work on business, military strategy and tactics. It was placed at the head of China's ... Leer más

$2.36 USD o gratis con Kobo Plus

The Art of Business and Military Warfare is an ancient Chinese military treatise dating from the 5th century BC. Attributed to the ancient Chinese military strategist Sun Tzu, the text is composed of thirteen chapters, each of which is devoted to one aspect of warfare. It is commonly thought of as a definitive work on business, military strategy and tactics. It was placed at the head of China's
... Leer más
Finding Insight

Discovering the Non-Obvious Obvious Connection to Why People Do What They Do

de Melinda Spaulding, Mitch Tull ...

Finding Insight delves into the essential yet often misunderstood process of insight discovery.This valuable guide is for anyone seeking to comprehend the motivations behind human behavior. Unlike previous works which explored 'what' and 'why,' Finding Insights uniquely illuminates 'how,’ equipping people with the analytical tools and mindset necessary for unveiling and utilizing insights ... Leer más

$8.69 USD o gratis con Kobo Plus

Finding Insight delves into the essential yet often misunderstood process of insight discovery.This valuable guide is for anyone seeking to comprehend the motivations behind human behavior. Unlike previous works which explored 'what' and 'why,' Finding Insights uniquely illuminates 'how,’ equipping people with the analytical tools and mindset necessary for unveiling and utilizing insights
... Leer más
ZoeMust-Win Battles

Must-Win Battles: Creating the focus you need to achieve your key business goals

de Peter Killing ...

Must-Win Battles shows in a step-by-step way, how to identify the key goals that need achieving and how to win emotional and intellectual buy-in from the employees who make it all happen. By focusing on the right key short-term efforts you attain the twin benefits of delivering in the here-and-now, and making progress toward larger strategic goals.Businesses around the world are struggling for ... Leer más

$20.19 USD

Must-Win Battles shows in a step-by-step way, how to identify the key goals that need achieving and how to win emotional and intellectual buy-in from the employees who make it all happen. By focusing on the right key short-term efforts you attain the twin benefits of delivering in the here-and-now, and making progress toward larger strategic goals.Businesses around the world are struggling for
... Leer más

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