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ISTE Consignment eBook Series

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  • Decision-making Tools to Support Innovation

    Guidelines and Case Studies

    Edited by Manon Enjolras, Daniel Galvez, Mauricio Camargo ...
    Series series ISTE Consignment
    Scientific thinking concerning the way in which we drive innovation has been widely developed in recent years. It is known that the process of innovation consists of a succession of decision-making processes that require simultaneous technical, economical, organizational and sustainable compromises. Indeed, all innovative activities in business require stakeholders to seek out the best compromise ... Read more

    $136.00 USD

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  • Six Sigma Demystified, Second Edition

    by Paul Keller ...
    Series series Demystified
    Learning Six Sigma CAN be a painless process!Six Sigma is among the most effective process methods used today--and it's also among the most baffling topics to those new to the subject.The good news is Six Sigma DeMYSTiFieD, second edition, explains it all in a language you'll understand. This easy-to-understand reference teaches the methods of Six Sigma, explains their applications, and tests ... Read more

    $23.09 USD

  • Creating Value with Data Analytics in Marketing

    Mastering Data Science

    by Peter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa ...
    Series series Mastering Business Analytics
    This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in ... Read more

    $72.99 USD

  • Marketing Database Analytics

    Transforming Data for Competitive Advantage

    by Andrew D. Banasiewicz ...
    Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.Focusing specifically on quantitative marketing metrics, the ... Read more

    $95.99 USD

  • Multi-criteria Decision Analysis

    Methods and Software

    by Alessio Ishizaka, Philippe Nemery ...
    This book presents an introduction to MCDA followed by more detailed chapters about each of the leading methods used in this field. Comparison of methods and software is also featured to enable readers to choose the most appropriate method needed in their research.Worked examples as well as the software featured in the book are available on an accompanying website. ... Read more

    $100.00 USD

  • Introduction to Information Quality

    by Craig Fisher, Eitel Lauria, Shobha Chengalur-Smith ...
    This is a sound textbook for Information Technology and MIS undergraduate students, and MBA graduate students and all professionals looking to grasp a fundamental understanding of information quality. The authors performed an extensive literature search to determine the Fundamental Topics of Data Quality in Information Systems. They reviewed these topics via a survey of data quality experts at the ... Read more

    $7.19 USD

  • Health Analytics

    Gaining the Insights to Transform Health Care

    by Jason Burke ...
    Series Book 71 - Wiley and SAS Business Series
    A hands-on, analytics road map for health industry leadersThe industry-wide transformation taking place across the health and life sciences ecosystem is mandating that organizations adopt new decision-making capabilities, based on science and real-world information. Analytics will be a required competency for the modern health enterprise; this book is about how to "cross the chasm." The ultimate ... Read more

    $38.00 USD

  • Predictive Analytics, Data Mining and Big Data

    Myths, Misconceptions and Methods

    by S. Finlay ...
    Series series Business and Management (R0)
    This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations. ... Read more

    $53.99 USD

  • Applied Marketing Analytics Using R

    by Gokhan Yildirim, Raoul V. Kübler ...
    Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools. With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to ... Read more

    $80.99 USD

  • Profit Driven Business Analytics

    A Practitioner's Guide to Transforming Big Data into Added Value

    by Wouter Verbeke, Bart Baesens, Cristian Bravo ...
    Series series Wiley and SAS Business Series
    Maximize profit and optimize decisions with advanced business analyticsProfit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Combining theoretical and technical insights into daily operations and long-term strategy, this book acts as a development manual for practitioners seeking to conceive, develop, and manage advanced ... Read more

    $30.00 USD

  • Talk about Data

    by Martin Eppler, Fabienne Bünzli ...
    Data literacy is one of the key skills that companies are looking for but it’s a specialist skill – currently. This book is your comprehensive guide to becoming data literate: understand data analytics, how to use data insights effectively in your organisation, and how to talk about data with experts and non-experts confidently. ... Read more

    $13.69 USD

  • Principles of Risk Analysis

    Decision Making Under Uncertainty

    by Charles Yoe ...
    In every decision problem there are things we know and things we do not know. Risk analysis science uses the best available evidence to assess what we know while it is carefully intentional in the way it addresses the importance of the things we do not know in the evaluation of decision choices and decision outcomes. The field of risk analysis science continues to expand and grow and the second ... Read more

    $325.00 USD