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IPMA series eBook Series

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  • Project Management by ICB4

    by Bert Hedeman, Roel Riepma ...
    Series series IPMA series
    "IPMA observes an increasing number and importance of projects in business, public and people's lives, also known as 'projectification'. In the world of globalisation, an increasing number of organisations are working project-based to cope with the challenges of modern times. Especially now, society is on the brink of such significant changes as global warming and artificial intelligence. Projects ... Read more

    $92.99 USD

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  • The excellent customer journey experience

    by Mike Hoogveld ...
    The excellent customer journey experience HANDBOOK FOR INTEGRATED MULTICHANNEL MANAGEMENT It continues to get tougher for executives in marketing, sales and service. Their departments refuse to cooperate with one another while the market is changing rapidly. The number of channels for communication and distribution continues to increase due to the on-going advances in digitalisation. Customers and ... Read more

    $45.99 USD

  • Market Segmentation

    How to Do It and How to Profit from It

    by Malcolm McDonald ...
    Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong.Nothing in business works unless markets ... Read more

    $54.00 USD

  • Business Analysis Techniques

    123 essential tools for success - Third edition

    by James Cadle, Debra Paul, Jonathan Hunsley, Adrian Reed, David Beckham, Paul Turner ...
    Business Analysis has never been more important, and valuable, to organisations as they strive to adapt to an ever-changing and faster-changing environment. This expanded edition of Business Analysis Techniques provides detailed guidance on the range and application of the techniques available to assist business analysts and others in their work.Business Analysis Techniques provides a foundation ... Read more

    $53.49 USD

  • Marketing In A Week

    Be A Successful Marketer In Seven Simple Steps

    by Eric Davies ...
    Great marketing just got easierMarketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of ... Read more

    $2.99 USD

  • Project Management

    A practical guide to planning and managing projects

    by Stephen Hartley ...
    Organisations increasingly look to project management to deal with short timeframes, tight budgets, changing requirements and risk management in everyday operations, as well as for major strategic projects. Project management knowledge and skills are now essential for professionals just about everywhere, from teachers, social workers and lawyers, to engineers, builders and accountants.Stephen ... Read more

    $55.99 USD

  • Handbook of CRM

    by Adrian Payne ...
    Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.Based on recent ... Read more

    Was $94.99 USD Now $79.99 USD

  • Managing the Human Factor in Information Security

    How to win over staff and influence business managers

    by David Lacey ...
    With the growth in social networking and the potential for larger and larger breaches of sensitive data,it is vital for all enterprises to ensure that computer users adhere to corporate policy and project staff design secure systems. Written by a security expert with more than 25 years' experience, this book examines how fundamental staff awareness is to establishing security and addresses such ... Read more

    $30.00 USD

  • Data-Driven Organization Design

    Delivering Perpetual Performance Gains Through the Organizational System

    by Rupert Morrison ...
    SHORTLISTED: CMI Management Book of the Year 2017 - Management Futures CategoryUnderstand how to drive business performance with your organizational data and analytics in the second edition of Data-Driven Organization Design.Using data and analytics is a key opportunity for businesses to transform performance and achieve success. With a data-driven approach, all the elements of the organizational ... Read more

    $53.09 USD

  • Strategy Mapping for Learning Organizations

    Building Agility into Your Balanced Scorecard

    by Phil Jones ...
    How can we ensure our strategy will succeed, especially in changing and uncertain times? The answer, as explained in Strategy Mapping for Learning Organizations, is to become a more responsive organization - one that captures its strategy in strategy maps, learns from that strategy and can adapt to deliver results. For anyone involved in managing strategy and performance, applying the powerful ... Read more

    $55.99 USD

  • Operations Management: Policy, Practice and Performance Improvement

    by Steve Brown, Kate Blackmon, Paul Cousins, Harvey Maylor ...
    'Operations Management: policy, practices, performance improvement' is the latest state-of-the-art approach to operations management. It provides new cutting edge input into operations management theory and practice that cannot be found in any other text. Discussing both strategic and tactical inputs it combines and balances service and manufacturing operations. * Cutting edge techniques ... Read more

    $140.00 USD

  • Relationship Marketing

    by Martin Christopher, Adrian Payne, David Ballantyne ...
    Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and ... Read more

    $67.99 USD