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  • Audiobook

    Cognitive Demo, The

    Designing Software Presentations That Match How the Brain Learns

    by Jeff Mildon ...
    Narrated by Jeff Mildon ...

    Unabridged

    4 hours 18 min

    Most software demos fail—not because the product is weak, but because the human brain is overwhelmed.In a world where buyers are distracted, stressed, and drowning in information, even the best technology gets ignored if the presentation doesn’t align with how people actually think, learn, and decide.The Cognitive Demo reveals the neuroscience behind unforgettable software presentations—and gives ... Read more

    $12.95 USD or Free with Kobo Plus