Consumer Behaviour in Marketing & Sales & Business & Finance Audiobooks

Audiobook

The Wisdom of Crowds

Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business,Economies, Societies and Nations

by James Surowiecki ...

Narrated by Erik Singer ...

Abridged

5 hours 53 min

“No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. MenckenH. L. Mencken was wrong.In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant ... Read more

$12.95 USD

“No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. MenckenH. L. Mencken was wrong.In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant
... Read more
Audiobook

Influence, New and Expanded

The Psychology of Persuasion

by Robert B. Cialdini ...

Narrated by Robert B. Cialdini ...

Unabridged

20 hours 43 min

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of ... Read more

$45.99 USD

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of
... Read more
Audiobook

The Predictably Irrational

The Hidden Forces That Shape Our Decisions

by Dan Ariely ...

Narrated by Simon Jones ...

Unabridged

7 hours 24 min

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational“A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.” — ... Read more

$23.99 USD

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational“A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.” —
... Read more
Audiobook

Never Lose a Customer Again

Turn Any Sale into Lifelong Loyalty in 100 Days

by Joey Coleman ...

Narrated by Joey Coleman ...

Unabridged

9 hours 28 min

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... Read more

$20.00 USD

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy,
... Read more
Audiobook

This Is Strategy

Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

by Seth Godin ...

Narrated by Seth Godin ...

Unabridged

9 hours 27 min

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for ... Read more

$26.00 USD

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for
... Read more
Audiobook

The Thank You Economy: The Ultimate Guide on Customer Retention. Discover How to Provide Excellent Customer Service and Let Your Customers Do Your Selling For You

by Steven Porter ...

Narrated by Marcus Mulenga ...

Unabridged

15 min

The Thank You Economy: The Ultimate Guide on Customer Retention. Discover How to Provide Excellent Customer Service and Let Your Customers Do Your Selling For YouYou know about testimonials – those little blurbs from customers that tell prospects how great a product or service is. But did you also know that over 70% of customers look at product reviews before buying? And 90% of participants in a ... Read more

$4.99 USD or Free with Kobo Plus

The Thank You Economy: The Ultimate Guide on Customer Retention. Discover How to Provide Excellent Customer Service and Let Your Customers Do Your Selling For YouYou know about testimonials – those little blurbs from customers that tell prospects how great a product or service is. But did you also know that over 70% of customers look at product reviews before buying? And 90% of participants in a
... Read more
Audiobook

Afinal, o que é exatamente um distúrbio financeiro?

by Cesar Bravo, Cesar Bravo ...

Narrated by Márcio Lino ...

Abridged

8 min

Os distúrbios financeiros são padrões persistentes, previsíveis e frequentemente rígidos de comportamentos autodestrutivos relacionados ao dinheiro, que trazem estresse, ansiedade, sofrimento emocional e incapacidade a áreas importantes da vida. ... Read more

$1.99 USD

Os distúrbios financeiros são padrões persistentes, previsíveis e frequentemente rígidos de comportamentos autodestrutivos relacionados ao dinheiro, que trazem estresse, ansiedade, sofrimento emocional e incapacidade a áreas importantes da vida.
... Read more
Audiobook

Jytte fra Marketing er desværre gået for i dag

Sådan bruger du adfærdsdesign til at skabe forandringer i den virkelige verden

by Morten Münster, Helle Harder ...

Narrated by Morten Rønnelund ...

Series Audiobook 1 - Jytte-serien
Unabridged

7 hours 29 min

Barack Obama brugte det som sin hemmelige konkurrencefordel til at vinde to valg. Virksomheder som Google, Amazon og Novo Nordisk bruger det til at skabe innovation, øge compliance, forbedre arbejdsmiljøet og sælge flere produkter. Og succesfulde ledergrupper i C20-indekset er begyndt at bruge det som deres foretrukne strategiske greb.Men hvad er det for en indsigt, der her er tale om? Svaret er ... Read more

$17.34 USD

Barack Obama brugte det som sin hemmelige konkurrencefordel til at vinde to valg. Virksomheder som Google, Amazon og Novo Nordisk bruger det til at skabe innovation, øge compliance, forbedre arbejdsmiljøet og sælge flere produkter. Og succesfulde ledergrupper i C20-indekset er begyndt at bruge det som deres foretrukne strategiske greb.Men hvad er det for en indsigt, der her er tale om? Svaret er
... Read more
Audiobook

Den lille guide til penge, krak & bobler

by Martin Mygind ...

Narrated by Marie Mondrup ...

Unabridged

3 hours 43 min

Hvad er penge, hvor kommer de fra, og hvorfor har vi dem? Tre spørgsmål, som besvares gennem en fortælling om magthavere, guldgravere og de tidligste stammefolk. Med afsæt i menneskelig natur fortælles den glemte historie om penge og samfundets økonomiske sammenhænge.I ”Den lille guide til penge, krak og bobler” fortæller økonom Martin Mygind om markedets dynamikker og forklarer, hvorfor ... Read more

$10.09 USD

Hvad er penge, hvor kommer de fra, og hvorfor har vi dem? Tre spørgsmål, som besvares gennem en fortælling om magthavere, guldgravere og de tidligste stammefolk. Med afsæt i menneskelig natur fortælles den glemte historie om penge og samfundets økonomiske sammenhænge.I ”Den lille guide til penge, krak og bobler” fortæller økonom Martin Mygind om markedets dynamikker og forklarer, hvorfor
... Read more
Audiobook

Money Savings to Make Life Better Per Month

A Technical and Behavioral Analysis of Financial Optimization Systems (2026 Edition)

by Azhar ul Haque Sario ...

Narrated by Digital Voice Madison G ...

Unabridged

5 hours 10 min

This audiobook is narrated by a digital voice.Forget everything you know about budgeting, because in 2026, the rules of money have changed forever.This book is a complete guide to financial survival in the modern era. It covers the new world of 2026 finance. You will learn about "Neuro-Cognitive" spending. This explains why your brain loves to buy things. We explore "Reward Prediction Error." This ... Read more

$5.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.Forget everything you know about budgeting, because in 2026, the rules of money have changed forever.This book is a complete guide to financial survival in the modern era. It covers the new world of 2026 finance. You will learn about "Neuro-Cognitive" spending. This explains why your brain loves to buy things. We explore "Reward Prediction Error." This
... Read more
Audiobook

Delight Your Customers

7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary

by Steve Curtin ...

Narrated by Sean Pratt ...

Unabridged

6 hours 29 min

When asked what their work entails, most employees list the duties or tasks associated with their job roles. Very few refer to the true essence of their job, their highest priority at work: to create delighted customers who will be less price sensitive, have higher repurchase rates, and enthusiastically recommend the company or brand to others. Without this customer focus, all that exists is a ... Read more

$27.98 USD

When asked what their work entails, most employees list the duties or tasks associated with their job roles. Very few refer to the true essence of their job, their highest priority at work: to create delighted customers who will be less price sensitive, have higher repurchase rates, and enthusiastically recommend the company or brand to others. Without this customer focus, all that exists is a
... Read more
Audiobook

GuíaBurros: La importancia del capital humano en la empresa

Historias inspiradoras para emprendedores, directivos y empleados

by Francisco Samblás ...

Narrated by María José Bosch ...

Unabridged

2 hours 46 min

Hoy, más que nunca, el mayor y mejor capital del que puede disponer una empresa es el talento, la creatividad y la capacidad de trabajar produciendo resultados de sus empleados. Y muchas veces estos ya están en la empresa, pero o no se les identifica o no se les valora.En este libro, se muestra a través de historias inspiradoras, cómo poner en valor los propios talentos en el trabajo por parte de ... Read more

$8.99 USD or Free with Kobo Plus

Hoy, más que nunca, el mayor y mejor capital del que puede disponer una empresa es el talento, la creatividad y la capacidad de trabajar produciendo resultados de sus empleados. Y muchas veces estos ya están en la empresa, pero o no se les identifica o no se les valora.En este libro, se muestra a través de historias inspiradoras, cómo poner en valor los propios talentos en el trabajo por parte de
... Read more
Audiobook

Hoodwinked

How Marketers Use the Same Tactics as Cults

by Mara Einstein, PhD ...

Narrated by Mara Einstein ...

Unabridged

10 hours 43 min

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This ... Read more

$19.99 USD

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This
... Read more
Audiobook

How to get free media coverage for your small business

by Jules Brooke ...

Narrated by Jules Brooke ...

Unabridged

4 hours 36 min

PR is the most powerful way a small business can promote themselves - and it's free! Australian small business PR expert, Jules Brooke draws on decades of experience helping small businesses understand what is needed to get started, how to 'spin' your story and develop great story angles that appeal to readers, the process of contacting the media (including role plays), the types of media to ... Read more

$8.69 USD or Free with Kobo Plus

PR is the most powerful way a small business can promote themselves - and it's free! Australian small business PR expert, Jules Brooke draws on decades of experience helping small businesses understand what is needed to get started, how to 'spin' your story and develop great story angles that appeal to readers, the process of contacting the media (including role plays), the types of media to
... Read more
Audiobook

Hug Your Haters

How to Embrace Complaints and Keep Your Customers

by Jay Baer ...

Narrated by Jay Baer ...

Unabridged

5 hours 36 min

Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all ... Read more

$27.98 USD

Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all
... Read more
Audiobook

Stuck Monkey

The Deadly Planetary Cost of the Things We Love

by James Hamilton-Paterson ...

Narrated by Barnaby Edwards ...

Unabridged

8 hours 22 min

Bloomsbury presents Stuck Monkey by James Hamilton-Paterson, read by Barnaby Edwards.People hunting monkeys in the jungle once devised a simple yet effective trap: When the creature found a banana in a large jar with a narrow neck, it would plunge its paw in to retrieve it. But it couldn’t let go. And unless the monkey released the banana, it was stuck.We are, of course, the stuck monkey, ... Read more

$18.00 USD

Bloomsbury presents Stuck Monkey by James Hamilton-Paterson, read by Barnaby Edwards.People hunting monkeys in the jungle once devised a simple yet effective trap: When the creature found a banana in a large jar with a narrow neck, it would plunge its paw in to retrieve it. But it couldn’t let go. And unless the monkey released the banana, it was stuck.We are, of course, the stuck monkey,
... Read more
Audiobook

Ask

The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy . . . Create a Mass of Raving Fans . . . and Take Any Business to the Nex

by Ryan Levesque ...

Narrated by Tom Parks ...

Unabridged

6 hours 7 min

As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this revised and updated edition of his best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly ... Read more

$15.00 USD

As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this revised and updated edition of his best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly
... Read more
Audiobook

Behavioural Economics

Psychology, neuroscience, and the human side of economics

by David Orrell ...

Narrated by Al Kessel ...

Series series Hot Science
Unabridged

5 hours 45 min

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility.” Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” ... Read more

$24.99 USD

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility.” Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases”
... Read more
Audiobook

Why Customers Leave

(24 Reasons People are Leaving You for Competitors, and How to Win Them Back*)

by David Avrin, Larry Winget ...

Narrated by David Avrin ...

Unabridged

5 hours 24 min

"An eviscerating indictment of how poorly customers are often treated, and the powerful recipe for doing the exact opposite. Highly recommended!" --Jay Baer, founder of Convince & Convert and author of Hug Your HatersDiscover the 24 reasons people are leaving you for competitors and how to win them back.In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a ... Read more

$24.99 USD

"An eviscerating indictment of how poorly customers are often treated, and the powerful recipe for doing the exact opposite. Highly recommended!" --Jay Baer, founder of Convince & Convert and author of Hug Your HatersDiscover the 24 reasons people are leaving you for competitors and how to win them back.In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a
... Read more
Audiobook

Dark Patterns, Deceptive Design, and the Law

AI’s Hidden Influence on Our Digital Experience

by MR Leiser ...

Narrated by David Monteath, Harry Brignull ...

Unabridged

14 hours 17 min

Bloomsbury presents Dark Patterns, Deceptive Design, and the Law: AI’s Hidden Influence on Our Digital Experience by MR Leiser read by David MonteathThis book provides essential insights on dark patterns and AI-powered deceptive design for anyone who wants to understand and challenge the pervasive influence of these hidden forces shaping our digital experiences.These hidden design strategies – ... Read more

$23.00 USD

Bloomsbury presents Dark Patterns, Deceptive Design, and the Law: AI’s Hidden Influence on Our Digital Experience by MR Leiser read by David MonteathThis book provides essential insights on dark patterns and AI-powered deceptive design for anyone who wants to understand and challenge the pervasive influence of these hidden forces shaping our digital experiences.These hidden design strategies –
... Read more
Audiobook

AI Simple

Comment l’Intelligence Artificielle Change Votre Vie (même si vous ne vous en rendez pas compte)

by Alessandro Totaro ...

Narrated by Voix Numérique Florian G ...

Series Audiobook 1 - Vivre avec l’IA – Comment l’intelligence artificielle transforme votre vie
Unabridged

2 hours 4 min

Ce livre audio est narré par une voix numérique.L’intelligence artificielle n’est plus un concept de film de science-fiction : elle est déjà dans ta vie, chaque jour, sans que tu t’en rendes compte. Elle décide des contenus que tu vois en ligne, suggère quoi acheter, influence ton travail, tes études et même tes choix quotidiens.« AI Simple » est le premier volume de la série Vivre avec l’IA – ... Read more

$2.99 USD or Free with Kobo Plus

Ce livre audio est narré par une voix numérique.L’intelligence artificielle n’est plus un concept de film de science-fiction : elle est déjà dans ta vie, chaque jour, sans que tu t’en rendes compte. Elle décide des contenus que tu vois en ligne, suggère quoi acheter, influence ton travail, tes études et même tes choix quotidiens.« AI Simple » est le premier volume de la série Vivre avec l’IA –
... Read more
Audiobook

Does It Work?

10 Principles for Delivering True Business Value in Digital Marketing

by Shane Atchison, Jason Burby ...

Unabridged

8 hours

In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn’t matter how many views or followers or clicks you get. The only thing that matters is: Does it Work?Written by POSSIBLE’s Global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan ... Read more

$19.99 USD

In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn’t matter how many views or followers or clicks you get. The only thing that matters is: Does it Work?Written by POSSIBLE’s Global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan
... Read more
Audiobook

The High Roller Experience

How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience

by David Norton ...

Unabridged

5 hours 19 min

The marketing guru of Caesars/Harrah’s shows how you can double-down and win with a proven data-driven approachWalking through Caesars in Las Vegas may seem like a dream-the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this “magical” experience is a carefully choreographed performance based on deep understanding and rigorous analysis of ... Read more

$15.99 USD

The marketing guru of Caesars/Harrah’s shows how you can double-down and win with a proven data-driven approachWalking through Caesars in Las Vegas may seem like a dream-the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this “magical” experience is a carefully choreographed performance based on deep understanding and rigorous analysis of
... Read more
Audiobook

Transformando a sua vida financeira

by Brad Klontz, Brad Klontz ...

Narrated by Márcio Lino ...

Abridged

35 min

Importante estar consciente da situação financeira à sua volta – prestar atenção a informações importantes como o mercado imobiliário em sua área, ou a taxa de desemprego em sua atividade, para lembrar a si mesmo que os problemas que está enfrentando não são apenas seus. ... Read more

$1.99 USD

Importante estar consciente da situação financeira à sua volta – prestar atenção a informações importantes como o mercado imobiliário em sua área, ou a taxa de desemprego em sua atividade, para lembrar a si mesmo que os problemas que está enfrentando não são apenas seus.
... Read more

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Consumer Behaviour Audiobooks

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