Consumer Behaviour in Marketing & Sales & Business & Finance Audiobooks

Audiobook

Audiobook

The Wisdom of Crowds

Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business,Economies, Societies and Nations

by James Surowiecki ...

Narrated by Erik Singer ...

Abridged

5 hours 53 min

“No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. MenckenH. L. Mencken was wrong.In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant ... Read more

$12.95 USD

“No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. MenckenH. L. Mencken was wrong.In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant
... Read more
Audiobook

Audiobook

This Is Marketing

You Can't Be Seen Until You Learn to See

by Seth Godin ...

Narrated by Seth Godin ...

Unabridged

7 hours 2 min

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Read more

$17.50 USD

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business
... Read more
Audiobook

Audiobook

Pre-Suasion

Channeling Attention for Change

by Robert Cialdini, Ph.D. ...

Narrated by John Bedford Lloyd ...

Unabridged

9 hours 24 min

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and ... Read more

$25.99 USD

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and
... Read more
Audiobook

Audiobook

The JOLT Effect

How High Performers Overcome Customer Indecision

by Matthew Dixon, Ted McKenna ...

Narrated by Matthew Dixon, Ted McKenna ...

Unabridged

5 hours 47 min

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Read more

$17.50 USD

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and
... Read more
Audiobook

Audiobook

This Is Strategy

Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

by Seth Godin ...

Narrated by Seth Godin ...

Unabridged

9 hours 27 min

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for ... Read more

$26.00 USD

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for
... Read more
Audiobook

Audiobook

Pahan päivän varalle

by Mari Koistinen, Matti Pikkujämsä, Eevaliina Rusanen ...

Narrated by Satu Paavola ...

Unabridged

4 hours 18 min

Kotivara on enemmän kuin ruokaaPahan päivän varalle on syytä olla säilykkeitä, vettä ja paristoradio, mutta yhtä tärkeää on tuntea naapurinsa.Arkea voivat hankaloittaa niin suuret, globaalit tapahtumat kuin myrskyt tai vesijärjestelmän ongelmatkin. Poikkeustilanteissa tärkeää on yhteiskunnan huoltovarmuus, ja oma merkittävä roolinsa on myös kansalaisten toiminnalla ja kotivaralla. Pahan päivän ... Read more

$17.49 USD

Kotivara on enemmän kuin ruokaaPahan päivän varalle on syytä olla säilykkeitä, vettä ja paristoradio, mutta yhtä tärkeää on tuntea naapurinsa.Arkea voivat hankaloittaa niin suuret, globaalit tapahtumat kuin myrskyt tai vesijärjestelmän ongelmatkin. Poikkeustilanteissa tärkeää on yhteiskunnan huoltovarmuus, ja oma merkittävä roolinsa on myös kansalaisten toiminnalla ja kotivaralla. Pahan päivän
... Read more
Audiobook

Audiobook

Experience Economy, The

Selling Memories, Not Just Products

by Ajah Excel ...

Narrated by Digital Voice Archie G ...

Unabridged

2 hours 48 min

This audiobook is narrated by a digital voice.The Experience Economy: Selling Memories, Not Just Products is a transformative guide for businesses seeking to go beyond traditional selling and tap into the power of experiences. In today’s world, customers are no longer just looking for products—they’re looking for memorable, emotionally resonant experiences that connect with them on a deeper level. ... Read more

$8.00 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.The Experience Economy: Selling Memories, Not Just Products is a transformative guide for businesses seeking to go beyond traditional selling and tap into the power of experiences. In today’s world, customers are no longer just looking for products—they’re looking for memorable, emotionally resonant experiences that connect with them on a deeper level.
... Read more
Audiobook

Audiobook

The Native Advertising Advantage

Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth

by Mike Smith ...

Unabridged

5 hours 8 min

An industry insider reveals the next generation of marketing-and provides the insight you need to use it to beat the competitionOne of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by marketers and featured alongside the main content, native advertising breaks down the traditional barrier between advertising and editorial. Industry ... Read more

$18.99 USD or Free with Kobo Plus

An industry insider reveals the next generation of marketing-and provides the insight you need to use it to beat the competitionOne of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by marketers and featured alongside the main content, native advertising breaks down the traditional barrier between advertising and editorial. Industry
... Read more
Audiobook

Audiobook

Never Lose a Customer Again

Turn Any Sale into Lifelong Loyalty in 100 Days

by Joey Coleman ...

Narrated by Joey Coleman ...

Unabridged

9 hours 28 min

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... Read more

$20.00 USD

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy,
... Read more
Audiobook

Audiobook

Das Bio-Pizza Dilemma

Der überraschende Wegweiser zu mehr Nachhaltigkeit

by Robin Haring, Robin Haring, Thekla Wilkening, Thekla Wilkening ...

Narrated by Peter Wolter ...

Unabridged

6 hours 43 min

LEBENSLUST STATT ZUKUNFTSFRUSTEin »Weiter so« kann es in der Klimakrise nicht geben. Doch allzu oft scheint es, als könnten wir, abgesehen vom Kauf nachhaltiger und fairer Produkte, wenig dazu beitragen, die Wale zu schützen und den Regenwald zu retten. Aber reicht es wirklich aus, wenn auf der Pizza »Bio« steht? Wird so nicht lediglich suggeriert, dass Konsument*innen allein gleichzeitig für den ... Read more

$18.32 USD or Free with Kobo Plus

LEBENSLUST STATT ZUKUNFTSFRUSTEin »Weiter so« kann es in der Klimakrise nicht geben. Doch allzu oft scheint es, als könnten wir, abgesehen vom Kauf nachhaltiger und fairer Produkte, wenig dazu beitragen, die Wale zu schützen und den Regenwald zu retten. Aber reicht es wirklich aus, wenn auf der Pizza »Bio« steht? Wird so nicht lediglich suggeriert, dass Konsument*innen allein gleichzeitig für den
... Read more
Audiobook

Audiobook

Design for How People Think

Using Brain Science to Build Better Products

by John Whalen, Ph.D. ...

Narrated by Mitchell Dorian ...

Unabridged

4 hours 43 min

User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different ... Read more

$15.99 USD or Free with Kobo Plus

User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different
... Read more
Audiobook

Audiobook

Customer-Driven Disruption

Five Strategies to Stay Ahead of the Curve

by Suman Sarkar ...

Narrated by Tristan Wright ...

Unabridged

5 hours 27 min

Businesses worry about new technologies, but customers are the ultimate disruptors-Suman Sarkar offers bold strategies for making sure you understand your customers and keep up with their ever-changing needs.Disruption-the brutal roiling of markets, the decline of long-established brands and products, and the rise of new upstarts-drives business failure and success. Most people think technology ... Read more

$18.99 USD or Free with Kobo Plus

Businesses worry about new technologies, but customers are the ultimate disruptors-Suman Sarkar offers bold strategies for making sure you understand your customers and keep up with their ever-changing needs.Disruption-the brutal roiling of markets, the decline of long-established brands and products, and the rise of new upstarts-drives business failure and success. Most people think technology
... Read more
Audiobook

Audiobook

Age Curve, The

How to Profit from the Coming Demographic Storm

by Kenneth W. Gronbach ...

Narrated by Max Bloomquist ...

Unabridged

6 hours 7 min

For years, savvy marketers have held on to certain unwavering beliefs that have dictated how they market to their consumers. The hard truth, however, is that at the heart of the changes we see in marketing and business is based on one undeniable factor—the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service ... Read more

$35.99 USD

For years, savvy marketers have held on to certain unwavering beliefs that have dictated how they market to their consumers. The hard truth, however, is that at the heart of the changes we see in marketing and business is based on one undeniable factor—the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service
... Read more
Audiobook

Audiobook

Il no-buy alla prova delle offerte lampo: 13 modi per gestire ciò che ti spinge a spendere durante una pausa dagli acquisti

by Emma Rossetti ...

Narrated by Emma Rossetti ...

Unabridged

2 hours 9 min

Difendi i tuoi risparmi dallo shopping compulsivo e trasforma il tuo no-buy in un successo duraturo e senza stress. Affrontare la frenesia delle offerte lampo e le continue notifiche digitali richiede un approccio pratico e consapevole. Quando lo stress quotidiano spinge a cercare gratificazione negli acquisti impulsivi, serve una strategia chiara per disinnescare l'urgenza continua di spendere ... Read more

$9.99 USD or Free with Kobo Plus

Difendi i tuoi risparmi dallo shopping compulsivo e trasforma il tuo no-buy in un successo duraturo e senza stress. Affrontare la frenesia delle offerte lampo e le continue notifiche digitali richiede un approccio pratico e consapevole. Quando lo stress quotidiano spinge a cercare gratificazione negli acquisti impulsivi, serve una strategia chiara per disinnescare l'urgenza continua di spendere
... Read more
Audiobook

Audiobook

verdade sobre o dinheiro, A: Por que pessoas inteligentes fazem escolhas que custam caro e como escolher com mais sabedoria

by Tibério Faria ...

Narrated by Tibério Faria ...

Unabridged

2 hours 9 min

Domine a economia comportamental e descubra por que mentes brilhantes tomam decisões financeiras que custam tão caro. Seja organizando o orçamento em casa ou buscando clareza mental durante o seu trajeto diário, esta jornada reflexiva e pragmática expõe as armadilhas invisíveis que sabotam o seu patrimônio.O verdadeiro problema raramente é a falta de inteligência, mas sim as emoções e a busca por ... Read more

$9.99 USD or Free with Kobo Plus

Domine a economia comportamental e descubra por que mentes brilhantes tomam decisões financeiras que custam tão caro. Seja organizando o orçamento em casa ou buscando clareza mental durante o seu trajeto diário, esta jornada reflexiva e pragmática expõe as armadilhas invisíveis que sabotam o seu patrimônio.O verdadeiro problema raramente é a falta de inteligência, mas sim as emoções e a busca por
... Read more
Audiobook

Audiobook

Psicologia moderna das vendas: Entenda os compradores, construa confiança e use a influência ética para fechar vendas com segurança e aumentar a receita

by Salomão Leite ...

Narrated by Salomão Leite ...

Unabridged

2 hours 9 min

Domine a psicologia comercial e feche negócios com influência ética, transformando objeções em lucro previsível. Se você sente ansiedade ao negociar ou luta para bater metas todo mês, é hora de abandonar roteiros engessados. Transforme seu trajeto diário em uma imersão prática de inteligência emocional aplicada às vendas.O verdadeiro sucesso ocorre quando você para de pressionar e passa a ... Read more

$9.99 USD or Free with Kobo Plus

Domine a psicologia comercial e feche negócios com influência ética, transformando objeções em lucro previsível. Se você sente ansiedade ao negociar ou luta para bater metas todo mês, é hora de abandonar roteiros engessados. Transforme seu trajeto diário em uma imersão prática de inteligência emocional aplicada às vendas.O verdadeiro sucesso ocorre quando você para de pressionar e passa a
... Read more
Audiobook

Audiobook

Digital Strategy: Learn To Transform Your Business for the Digital Age

by Mark Robertson ...

Narrated by Nick Dolle ...

Unabridged

25 min

Digital strategy finds new ways to use technology to improve business performance. In the future, all business strategy will be digital strategy. Start building yours today!Today only, get this audio bestseller for a special price.This audio program contains certified steps and on how to get started in the Digital Word and provides a stepwise approach on how to build a digital network around your ... Read more

$8.69 USD or Free with Kobo Plus

Digital strategy finds new ways to use technology to improve business performance. In the future, all business strategy will be digital strategy. Start building yours today!Today only, get this audio bestseller for a special price.This audio program contains certified steps and on how to get started in the Digital Word and provides a stepwise approach on how to build a digital network around your
... Read more
Audiobook

Audiobook

Das Amazon-Geheimnis (ungekürzt)

Strategien des erfolgreichsten Konzerns der Welt. Zwei Insider berichten

by Bill Carr, Colin Bryar ...

Narrated by Martin Valdeig ...

Unabridged

12 hours 40 min

Von den einen geliebt, von den anderen gehasst – doch wie schafft man es, so erfolgreich wie Amazon zu sein?Kindle, Prime, Alexa – Amazon hat die Wirtschaftswelt wie kein zweites Unternehmen verändert. Wie ist es dem Netzgiganten gelungen, sich derart auf die Bedürfnisse seiner Kunden einzustellen, um alle anderen Konkurrenten zu überholen? Welche wesentlichen Bausteine der Unternehmenskultur ... Read more

$20.99 USD or Free with Kobo Plus

Von den einen geliebt, von den anderen gehasst – doch wie schafft man es, so erfolgreich wie Amazon zu sein?Kindle, Prime, Alexa – Amazon hat die Wirtschaftswelt wie kein zweites Unternehmen verändert. Wie ist es dem Netzgiganten gelungen, sich derart auf die Bedürfnisse seiner Kunden einzustellen, um alle anderen Konkurrenten zu überholen? Welche wesentlichen Bausteine der Unternehmenskultur
... Read more
Audiobook

Audiobook

IoT Inc

How Your Company Can Use the Internet of Things to Win in the Outcome Economy

by Bruce Sinclair ...

Unabridged

7 hours 10 min

Grab the top spot in your industry by seizing the power of IoTSmart products are everywhere. They’re in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do-and for anyone running a business today, outcomes are the key.The Internet of Things (IoT) is the point of connection between products and the results they deliver-it’s ... Read more

$20.99 USD or Free with Kobo Plus

Grab the top spot in your industry by seizing the power of IoTSmart products are everywhere. They’re in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do-and for anyone running a business today, outcomes are the key.The Internet of Things (IoT) is the point of connection between products and the results they deliver-it’s
... Read more
Audiobook

Audiobook

The Hype Machine

How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How We Must Adapt

by Sinan Aral ...

Narrated by Mike Chamberlain ...

Unabridged

14 hours 38 min

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical ideas on how to protect ourselves in the 2020 election and beyondMIT professor Sinan Aral isn’t only one of the world’s leading experts on social media—he’s also an entrepreneur and investor, giving him an unparalleled 360-degree view of the technology’s ... Read more

$22.50 USD

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical ideas on how to protect ourselves in the 2020 election and beyondMIT professor Sinan Aral isn’t only one of the world’s leading experts on social media—he’s also an entrepreneur and investor, giving him an unparalleled 360-degree view of the technology’s
... Read more
Audiobook

Audiobook

Paisa Kya hai - 2

by Vivek Kaul ...

Narrated by Vivek Kaul ...

Series Audiobook 2 - Economics, Ek Prem Katha
Unabridged

29 min

पैसा अस्तित्व मे आया और किस तरह से इसका आदान-प्रदान शुरू हुआ, किस तरह एक देश इसके दम पर ताकतवर बना और कहाँ से शुरू हुआ ये सफर, ये सब जानिये पैसा क्या है के भाग दो में. ... Read more

$3.89 USD

पैसा अस्तित्व मे आया और किस तरह से इसका आदान-प्रदान शुरू हुआ, किस तरह एक देश इसके दम पर ताकतवर बना और कहाँ से शुरू हुआ ये सफर, ये सब जानिये पैसा क्या है के भाग दो में.
... Read more
Audiobook

Audiobook

Hoodwinked

How Marketers Use the Same Tactics as Cults

by Mara Einstein, PhD ...

Narrated by Mara Einstein ...

Unabridged

10 hours 43 min

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This ... Read more

$25.99 USD or Free with Kobo Plus

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This
... Read more
Audiobook

Audiobook

Customer Success: The Essential Guide On How to Deal With Difficult Customers, Learn Effective Customer Service Techniques and Strategies on How You Can Win Difficult Customers

by Aryanna Konnor ...

Narrated by Marcus Mulenga ...

Unabridged

45 min

Customer Success: The Essential Guide On How to Deal With Difficult Customers, Learn Effective Customer Service Techniques and Strategies on How You Can Win Difficult CustomersEvery businessman and entrepreneur worth his salt knows that the most important element for every business is the people. It's not your products or the revenue but the people. An ideal situation would be that all of your ... Read more

$4.99 USD or Free with Kobo Plus

Customer Success: The Essential Guide On How to Deal With Difficult Customers, Learn Effective Customer Service Techniques and Strategies on How You Can Win Difficult CustomersEvery businessman and entrepreneur worth his salt knows that the most important element for every business is the people. It's not your products or the revenue but the people. An ideal situation would be that all of your
... Read more
Audiobook

Audiobook

Revolutionary Wealth

How it will be created and how it will change our lives

by Alvin Toffler, Heidi Toffler ...

Narrated by Melissa Edris ...

Unabridged

16 hours 18 min

Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of readers new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily lives. Now, writing with the same rare grasp and clarity that made their earlier books classics, the ... Read more

$25.00 USD

Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of readers new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily lives. Now, writing with the same rare grasp and clarity that made their earlier books classics, the
... Read more

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