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1 - 12 de 12 resultados para “william lutz”
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  • Doublespeak

    de William Lutz ...
    Series Libro 1 - Rebel Reads
    Doublespeak is the language of non-responsibility, carefully constructed to appear to communicate when it fact it doesn't. In this lively and eye-opening expose, originally published in 1989, linguist William Lutz identifies the four most common types of doublespeak—euphemism, jargon, gobbledygook or "bureaucratese," and inflated language—showing how each is used in business, advertising, medicine ... Leer más

    $14.99 USD

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  • Words - I Know What I Want To Say - I Just Don't Know How To Say It

    How To Write Essays, Reports, Blogs, Presentations, Books, Proposals, Memos, And Other Nonfiction

    de Mark Hanen ...
    Words skillfully guides you, step by step, through your entire writing project. Written in a conversational style, Words explains how to shape, focus, organize, and polish your nonfiction writing. It coaches you through the process of discovering what you want to say, how you want to say it, and how you convey your ideas with precision, clarity, and confidence. Words is for born writers, aspiring ... Leer más

    $5.99 USD

  • The Hidden Persuaders

    de Vance Packard ...
    "One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command ... Leer más

    $13.99 USD

  • Remembrances and Celebrations

    A Book of Eulogies, Elegies, Letters, and Epitaphs

    de Jill Werman Harris ...
    A rich anthology of memorial tributes that offers a welcome reminder that, although words cannot necessarily assuage grief, they can provide tremendous comfort and perspective during our times of loss.The likes of Dr. Martin Luther King, Benjamin Franklin, W.H. Auden and Diana, Princess of Wales, as well as ordinary folk from the seventeenth century to the present are mourned and celebrated in the ... Leer más

    $13.99 USD

  • McGraw-Hill's Concise Guide to Writing Research Papers

    de Carol Ellison ...
    Series series Perfect Phrases Series
    Write an effective research paper--no sweat!The words “research paper” may send a chill down your spine. You're thinking about the hours of research and the days of writing ahead-and that's after wringing your hands about the topic! Never fear, this concise resource will guide you through the process step-by-step and make the experience painless. With veteran composition instructor Carol Ellison's ... Leer más

    $12.99 USD

  • New Rhetoric, The

    A Treatise on Argumentation

    de Chaïm Perelman, L. Olbrechts-Tyteca ...
    The New Rhetoric is founded on the idea that since “argumentation aims at securing the adherence of those to whom it is addressed, it is, in its entirety, relative to the audience to be influenced,” says Chaïm Perelman and L. Olbrechts-Tyteca, and they rely, in particular, for their theory of argumentation on the twin concepts of universal and particular audiences: while every argument is directed ... Leer más

    $26.99 USD o gratis con Kobo Plus

  • Watching My Language:

    Adventures in the Word Trade

    de William Safire ...
    America's most entertaining language maven is back with more words to live by in his latest exploration of hot catchphrases, syntactical controversies, and other matters of national linguistic importance.Before you scratch that seven-year-itch, you might want to know where it came from. And before someone blurts, "You just don't get it," perhaps you should consult the Pulitzer Prize winning ... Leer más

    $14.99 USD

  • Arguments about Animal Ethics

    de Renee S. Besel, Richard D. Besel, Carrie Packwood Freeman, Laura K. Hahn, Patricia Malesh, Sabrina Marsh, Jane Bloodworth Rowe, Brett Lunceford, Wendy Atkins-Sayre, Professor Mary Trachsel ...
    Bringing together the expertise of rhetoricians in English and communication as well as media studies scholars, Arguments about Animal Ethics delves into the rhetorical and discursive practices of participants in controversies over the use of nonhuman animals for meat, entertainment, fur, and vivisection. Both sides of the debate are carefully analyzed, as the contributors examine how stakeholders ... Leer más

    $46.99 USD

  • The Rhetoric of Soft Power

    Public Diplomacy in Global Contexts

    de Craig Hayden ...
    Series series Bloomsbury Studies in Political Communication
    The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives in order to portray how Joseph Nye’s notion of “soft power” has translated into context-specific strategies of international influence. The book examines four cases—Japan, Venezuela, China, and the United States—to illuminate the particular ... Leer más

    $49.99 USD

  • Checkbook Elections?

    Political Finance in Comparative Perspective

    Edición de Pippa Norris, Andrea Abel van Es ...
    Money is essential to the functioning of electoral politics, yet regulating its appropriate use raises complex and controversial challenges in countries around the world. Both long-established democracies and emerging economies have been continually plagued by problems of financial malfeasance, graft, corruption, and cronyism. To throw new light on these important challenges, this book addresses ... Leer más

    $36.99 USD

  • Reason's Dark Champions

    Constructive Strategies of Sophistic Argument

    de Christopher W. Tindale ...
    Series series Studies in Rhetoric & Communication
    A complex and complete picture of the theory, practice, and reception of Sophistic argumentRecent decades have witnessed a major restoration of the Sophists' reputation, revising the Platonic and Aristotelian "orthodoxies" that have dominated the tradition. Still lacking is a full appraisal of the Sophists' strategies of argumentation. Christopher W. Tindale corrects that omission in Reason's Dark ... Leer más

    $38.99 USD o gratis con Kobo Plus

  • Genre Knowledge in Disciplinary Communication

    Cognition/culture/power

    de Carol Berkenkotter, Thomas N. Huckin ...
    Although genre studies abound in literary criticism, researchers and scholars interested in the social contexts of literacy have recently become interested in the dynamic, rhetorical dimensions of speech genres. Within this burgeoning scholarly community, the authors are among the first researchers working within social science traditions to study genre from the perspective of the implicit ... Leer más

    $79.99 USD