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1 - 12 de 15 resultados para “wided batat”
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  • Experiential Marketing

    Case Studies in Customer Experience

    de Wided Batat ...
    Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience.Experiential Marketing incorporates 36 international case studies from 12 key sectors, from ... Leer más

    $66.99 USD

  • Experiential Marketing

    Consumer Behavior, Customer Experience and The 7Es

    de Wided Batat ...
    Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past and lived shopping experiences can affect our future experiences, our buying decisions, and our brand loyalty?In this exciting new book, Wided Batat ... Leer más

    $68.99 USD

  • Design Thinking for Food Well-Being

    The Art of Designing Innovative Food Experiences

    Edición de Wided Batat ...
    Series series Business and Management (R0)
    How can we design innovative food experiences that enhance food pleasure and consumer well-being? Through a wide variety of empirical, methodological, and theoretical contributions, which examine the art of designing innovative food experiences, this edited book explores the relationship between design thinking, food experience, and food well-being.While many aspects of food innovation are focused ... Leer más

    $152.99 USD

  • New Directions in Art, Fashion, and Wine

    Sustainability, Digitalization, and Artification

    de Annamma Joy, Deniz Atik, Wided Batat, Stephen Brown, Myriam Brouard, Taylor Brydges, Federica Carlotto, Zeynep Ozdamar Ertekin, A. Fuat Firat, José-Carlos García-Rosell0, Bianca Grohmann1, Claudia E. Henninger2, Celina Jones3, Kathryn A. LaTour4, Aurelie Le Normand5, Jukka Mäkinen6, Johanna Moisander7, Daragh O'Reilly8, Pratibha Ram9, Gabriele Troilo0, Songyi Yan1, Ying Zhu2, Camilo Peña3 ...
    Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. Organizational strategies in the art, fashion, and wine industries have to be redesigned to reflect these changes. The circular model discussed in this work provides guidance and a vision for systematically moving towards ... Leer más

    $93.99 USD

  • Experiential marketing

    Comportamento del consumatore, customer experience e le 7E del marketing mix esperienziale

    de Wided Batat ...
    Traducido por Elisa Tomassucci ...
    In questo nuovo e appassionante testo, Wided Batat introduce i lettori al suo modello di customer experience e all'era del "marketing mix esperienziale", proponendo la teoria delle "7E" per progettare esperienze adeguate, emotivamente cariche e redditizie in un contesto phygital. Una lettura preziosa per team di executive, professionisti del marketing e della comunicazione, studenti di corsi e ... Leer más

    $44.99 USD

  • The Rise of Positive Luxury

    Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth

    Edición de Wided Batat ...
    Series series Routledge Studies in Luxury Management
    Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. TLR helps luxury businesses and researchers develop in-depth knowledge about the mechanisms and factors that shape the future of positive luxury thinking and doing while promoting collective and individual well-being ... Leer más

    $62.99 USD

  • Concevoir et améliorer l'expérience client digitale

    Le Triangle de l'Expérience Digitale pour réussir la transformation digitale - Le Blue Sunflower Marketing pour innover efficacement - L'approche Physical 2030 pour performer

    de Wided Batat ...
    En pleine transformation digitale, comment faire évoluer l’expérience client pour la rendre plus innovante et performante ? Ce premier ouvrage complet et opérationnel expose l’ensemble des pratiques et des outils que les entreprises devront mettre en place pour créer une expérience client digitale unique, singulière et satisfaisante sur le plan fonctionnel et émotionnel dans un contexte phygital ... Leer más

    $31.45 USD

  • The New Luxury Experience

    Creating the Ultimate Customer Experience

    de Wided Batat ...
    Series series Business and Management (R0)
    This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies ... Leer más

    $89.99 USD

  • Marketing and Designing the Tourist Experience

    de Isabelle Frochot, Wided Batat ...
    The originality of this text lies in its combination of a wide range of knowledge, theory and best practice that has so far been widely distributed across a range of sources. Drawing all this together allows the authors to offer a much needed multifaceted but carefully integrated overview of managing and promoting the tourist experience. For students and practitioners alike it will make clear both ... Leer más

    $45.99 USD

  • Marketing expérientiel : Expérience client comportement du consommateur et les 7E du marketing mix expérientiel

    de Wided Batat ...
    Pourquoi certaines marques nous font-elles nous sentir bien, tandis que d'autres nous frustrent ? Pourquoi rachetons-nous certains produits et retournons-nous dans certaines boutiques ? Comment devenons-nous fidèles à certaines marques ?Dans ce nouveau livre passionnant, Wided Batat nous fait découvrir les nouvelles tendances de consommation et nous fait entrer dans l'ère du marketing mix ... Leer más

    $29.99 USD

  • Marketing expérientiel culinaire

    Le bien-être du consommateur par le plaisir alimentaire

    de Wided Batat ...
    Avec la contribution de Julie AndrieuCet ouvrage présente une perspective holistique pour explorer comment l’aspect expérientiel du plaisir alimentaire peut conduire à des comportements alimentaires sains dans des cultures alimentaires variées.Il pose des questions telles que : Le plaisir alimentaire est-il un allié ou un ennemi du développement et de l’adoption d’habitudes alimentaires saines ? ... Leer más

    $34.99 USD

  • Digital Luxury

    Transforming Brands and Consumer Experiences

    de Wided Batat ...
    The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital.This exciting new text, the first on this timely subject, written by an expert author ... Leer más

    $71.99 USD