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  • Asia's Entrepreneurs

    Dilemmas, Risks and Opportunities

    This book is a collection of technology startup cases in Asia, told in a narrative form, to give readers an insider view to how innovators and technopreneurs view entrepreneurial opportunities from use of technology, how the technopreneurs raise funding to support their vision, and the subsequent relationship of the technopreneurs and their investors. The book illustrates some of the cases using ... Leer más

    $76.99 USD

  • Adaptive Innovation

    An Entrepreneur's Guide to Technology Innovation

    This book provides a framework for translating ideas from the academic laboratory to commercial ventures. The book is designed for academic researchers (advanced PhD students, post-doctoral fellows, university faculty and staff) who believe their research ideas could be the basis for a commercial venture. The book contains a complete program to create their entrepreneurial ecosystem by enabling ... Leer más

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  • Sonidos de México

    Esta versión resumida de Sonidos de México rescata los aspectos más relevantes de cada capítulo del libro impreso. Su finalidad es otorgar a las y los lectores un panorama muy general de la historia de la música en nuestro país, en una versión descargable, que los acerque a la enorme riqueza sonora que nos rodea. Está construida, pues, con fragmentos de los textos, ordenados y ensamblados para ... Leer más

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    The Insurance Technology Handbook for Investors, Entrepreneurs and FinTech Visionaries

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  • Hot or Not

    How to Know if Your Business Idea Will Fly or Fail

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    GREAT IDEAS CHANGE THE WORLD, but how do you know if your idea is truly great? That is the problem Professor Sean Wise addresses in his third and best book to date. Sean Wise, former online host and business advisor to the hit reality show, Dragons' Den, has heard tens of thousands of entrepreneurs' idea pitches. Some were good, most were bad, and in this book he shows you how to tell the ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Digital Vortex

    How Today's Market Leaders Can Beat Disruptive Competitors at Their Own Game

    WINNER OF THE 2017 AXIOM BEST BUSINESS BOOK AWARD“Digital disruption” sounds like another business buzzword—until it happens to your company. Seemingly out of nowhere, startups and other tech-savvy disruptors attack. Your customers bolt for the door and revenues stall. Senior executives ignore the problem, or turn to yesterday’s management playbook. In months instead of years, you’ve gone from ... Leer más

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  • The FINTECH Book

    The Financial Technology Handbook for Investors, Entrepreneurs and Visionaries

    A front-line industry insider's look at the financial technology explosionThe FINTECH Book is your primary guide to the financial technology revolution, and the disruption, innovation and opportunity therein. Written by prominent thought leaders in the global fintech investment space, this book aggregates diverse industry expertise into a single informative volume to provide entrepreneurs, bankers ... Leer más

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  • Getting to Plan B

    Breaking Through to a Better Business Model

    You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it.As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A ... Leer más

    $25.99 USD o gratis con Kobo Plus

  • Operations Rules

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  • The excellent customer journey experience

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    The excellent customer journey experience HANDBOOK FOR INTEGRATED MULTICHANNEL MANAGEMENT It continues to get tougher for executives in marketing, sales and service. Their departments refuse to cooperate with one another while the market is changing rapidly. The number of channels for communication and distribution continues to increase due to the on-going advances in digitalisation. Customers and ... Leer más

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  • The McGraw-Hill 36-Hour Course Product Development

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    Series series McGraw-Hill 36-Hour Courses
    Learn the Secrets Behind World-Class Product DevelopmentIn a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets are available to you.The McGraw-Hill 36-Hour Course: Product Development gives you the ... Leer más

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  • Supply Chain Risk Management

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    Vulnerability to sudden supply chain disruption is one of the major threats facing companies today. The challenge for businesses today is to mitigate this risk through creating resilient supply chains.Addressing this need, ***Supply Chain Risk Management***guides you through the whole risk management process from start to finish. Using jargon-free language, this accessible book covers the ... Leer más

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