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  • Integrated Marketing Communication

    Creating Spaces for Engagement

    de Christina L. McDowell Marinchak, Daniel Assmus, Chip Rouse, Cassandra Vinhateiro, Jeremy Langett, Jeanne M. Persuit, Vernon E. Cronen, Kelli Lynn Fellows, Kees van het Hof0, Paul A. Lucas1, Amanda G. McKendree2, Leeanne M. Bell McManus3, David E. Weber4, Jill K. Burk5 ...
    Series series Integrated Marketing Communication
    Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the ... Leer más

    $44.99 USD

  • The Coordinated Management of Meaning

    A Festschrift in Honor of W. Barnett Pearce

    de Stephen W. Littlejohn, Catherine Creede, Vernon E. Cronen, Robyn Penman, John Shotter, J. Kevin Barge, Victoria Chen, Linda L. Putnam, Stanley Deetz, John Chetro-Szives0, John W. Lannamann1, Christine Oliver2, John Parrish-Sprowl3, Kimberly Pearce4 ...
    Series series The Fairleigh Dickinson University Press Series in Communication Studies
    This book honors the life and work of the late W. Barnett Pearce, a leading theorist in the communication field. The book is divided into four sections. The first section will lead with an essay by Barnett Pearce. This will be followed by sections on (1) practical theory, (2) dialogue, and (3) social transformation. In the broadest sense, these are probably the three general themes found in the ... Leer más

    $109.99 USD