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1 - 12 de 12 resultados para “thomas bieger”
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  • An Introduction to Management Studies

    Based on the St. Gallen Management Model

    de Simon Kuster, Prof. Dr. Thomas Bieger, Dr. Samuel Heer, Prof. Dr. Harald Tuckermann ...
    Following the tradition of the St. Gallen management models, this textbook explores management as a function and as an activity. It covers the key concepts of management, decision theory, strategy, leadership, organization and governance. It focuses on the central fields of tension in management and includes various illustrative models. ... Leer más

    $33.48 USD

  • Marketing Concept - The St. Gallen Management Approach

    de Prof. Dr. Thomas Bieger ...
    This book presents marketing and business processes as an integral part of the St. Gallen Management Model. It provides a tight introduction into the field of marketing and puts the added value in the center of a market-oriented management approach. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, ... Leer más

    $33.57 USD

  • Evolving Business Models

    How CEOs Transform Traditional Companies

    Edición de Christoph Franz, Andreas Herrmann, Thomas Bieger ...
    Series series Business and Management (R0)
    This book addresses the core challenges currently faced by traditional companies. In the age of digitization many industries are now challenged by disruptions of the traditional value chain: new competitors are coming into play, traditional products don’t sell any more, and profits are at risk. As such, CEOs need to adopt new business models for these established industries, while many companies ... Leer más

    $49.99 USD

  • Aviation Systems

    Management of the Integrated Aviation Value Chain

    Edición de Andreas Wittmer, Thomas Bieger, Roland Müller ...
    Series series Economics and Finance (R0)
    This book aims to provide comprehensive coverage of the field of air transportation, giving attention to all major aspects, such as aviation regulation, economics, management and strategy. The book approaches aviation as an interrelated economic system and in so doing presents the “big picture” of aviation in the market economy. It explains the linkages between domains such as politics, society, ... Leer más

    $80.99 USD

  • Einführung in die Managementlehre

    basierend auf dem St. Galler Management-Modell

    de Simon Kuster, Prof. Dr. Thomas Bieger, Dr. Samuel Heer, Prof. Dr. Harald Tuckermann ...
    Der Tradition der St. Galler Management-Modelle folgend wird in diesem Lehrbuch Management als Funktion und Tätigkeit behandelt. Dabei werden zentrale Konzepte des Managements, der Entscheidungstheorie, der Strategie, der Führung, der Organisation und der Governance aufgegriffen. Im Vordergrund stehen zentrale Spannungsfelder des Managements und die Vermittlung modellhafter Überblicke. ... Leer más

    $33.48 USD

  • Das Marketingkonzept im St. Galler Management-Modell

    de Prof. Dr. Thomas Bieger ...
    Das vorliegende Buch stellt das Marketing und die Geschäftsprozesse als integralen Bestandteil des St. Galler Management-Modells dar. Behandelt werden insbesondere Themen wie Marketingplanung, Marketingstrategie, Positionierung,Einsatz der Marketinginstrumente, Produktgestaltung, Preis-, Distributions- und Kommunikationspolitik sowie Leistungserstellungs- und Innovationsprozesse. Das Buch richtet ... Leer más

    $33.57 USD

  • Tourismuslehre - Ein Grundriss

    de Prof. Dr. Thomas Bieger ...
    Tourismus wird in diesem Lehrbuch interdisziplinär betrachtet, als Wirtschaftsbereich genauso wie als gesellschaftliches Phänomen und unter ökologischem Blickwinkel. Das Buch beruht auf systemtheoretischen Ansätzen, wobei die folgenden Subsysteme gesondert behandelt werden: Nachfrage, Destination, Reisemittlung und Verkehr. Das Buch weist so eine leicht nachvollziehbare didaktische Struktur auf. ... Leer más

    $10.41 USD

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  • Post-Merger Management

    Value Creation in M&A Integration Projects

    de Kirsten Meynerts-Stiller, Christoph Rohloff ...
    Companies acquire and merge to generate accelerated value growth. But merger integrations pose an enormous challenge to organisations: they are fraught with over-inflated expectations of making rapid synergy gains, laden with pitfalls inherent to complex organisational change, charged with emotion and are often influenced by socio-psychological dynamics. This complicated situation poses risks, and ... Leer más

    $58.99 USD

  • Managing in a VUCA World

    Edición de Oliver Mack, Anshuman Khare, Thomas Burgartz, Andreas Krämer ...
    Series series Business and Management (R0)
    This book examines volatility, uncertainty, complexity and ambiguity (VUCA) and addresses the need for broader knowledge and application of new concepts and frameworks to deal with unpredictable and rapid changing situations. The premises of VUCA can shape all aspects of an organization. To cover all areas, the book is divided into six sections. Section 1 acts as an introduction to VUCA and ... Leer más

    $170.99 USD

  • HR Management & Leadership

    MBA Essentials

    de Harald Meier ...
    Series Libro 2 - MBA Essentials
    Every organisation, whether for profit or as non-profit, needs motivated employees. HR Management is often not seen as a core function and most managers do not receive a systematic and sustainable leadership training either. In this book, the essential basics of modern HR Management and Leadership are presented systematically and always with practical examples. The focus is on the scope of action ... Leer más

    $17.99 USD o gratis con Kobo Plus

  • Change Management

    Fundamentals and Success Factors

    de Thomas Lauer ...
    Series series Business and Management (R0)
    This book provides a compact overview of the topic of change management. It contains a comprehensible introduction to the basics and techniques of organizational change and provides practical information on the most important success factors. The reading is suitable for practitioners as well as for courses at colleges and universities. Topics such as stakeholder analysis, the use of the Social ... Leer más

    $49.99 USD

  • Three Pillars of Organization and Leadership in Disruptive Times

    Navigating Your Company Successfully Through the 21st Century Business World

    Edición de Peter Wollmann, Frank Kühn, Michael Kempf ...
    Series series Business and Management (R0)
    This book, written by an interdisciplinary team of authors, explores the transformation of organizations in today’s volatile, uncertain, and ambiguous (VUCA) world. It demonstrates the need to manage organizations in a dynamic way, and to revisit and in some cases reinvent working and leadership styles that seemed appropriate during past decades and centuries. In turn, the book puts forward a ... Leer más

    $49.99 USD