Skip to main content
Search Button
Estados Unidos Tienda Kobo Tarjetas de regalo Ayuda

Kobo Rakuten

Wishlist

Carrito de compra

¡Obtienes el tratamiento VIP!

Artículos no disponibles para compra.
Por favor revisa tu carrito. Puedes eliminar los artículos no disponibles ahora o los eliminaremos nosotros automáticamente al momento de pagar.
artículosartículo
artículosartículo

Recomendado para ti

Loading...


1 - 12 de 12 resultados para “theodore levitt”
Skip side bar filters

  • Marketing Myopia

    de Theodore Levitt ...
    Series series Harvard Business Review Classics
    What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of ... Leer más

    $8.99 USD o gratis con Kobo Plus

  • HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

    de Harvard Business Review, Clayton M. Christensen, Philip Kotler, Fred Reichheld, Theodore Levitt ...
    Series series HBR's 10 Must Reads
    Stop pushing products—and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business ... Leer más

    $17.99 USD o gratis con Kobo Plus

  • Audiolibro

    HBR's 10 Must Reads on Strategic Marketing

    de Harvard Business Review, Clayton M. Christensen, Theodore Levitt, Philip Kotler, Fred Reichheld ...
    Narrado por Susan Larkin, Bernard Setaro Clark ...
    Series series HBR's 10 Must Reads

    Completo

    6 hora 48 minutos

    Stop pushing products—and start cultivating relationships with the right customers.If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the ... Leer más

    $19.99 USD

  • HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

    de Harvard Business Review, Theodore Levitt, Fred Reichheld, Roger L. Martin, Sandra Matz ...
    Series series HBR's 10 Must Reads
    Put customers at the core of your business.If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth.This book will inspire you to:Align your sales and marketing teams for ... Leer más

    $18.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Audiolibro

    The Macat Analysis of Theodore Levitt's Marketing Myopia

    de Monique Diderich ...
    Narrado por John Chancer ...

    Completo

    1 horas 50 minutos

    Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company’s product as paramount. Levitt saw the customer as central to the success of any business, and urged companies in every industry to look at their products from the customers’ point of view. ¶His ground ... Leer más

    $11.99 USD

  • An Analysis of Theodore Levitt's Marketing Myopia

    de Monique Diderich, Elizabeth Mamali ...
    Series series The Macat Library
    Theodore Levitt’s 1960 article “Marketing Myopia” is a business classic that earned its author the nickname “the father of modern marketing”. It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of life – in business and beyond.The problem facing Levitt was the same problem that has confronted business after business for hundreds of years: how best ... Leer más

    $8.99 USD

  • Audiolibro

    HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

    de Harvard Business Review, Theodore Levitt, Fred Reichheld, Roger L. Martin, Sandra Matz ...
    Narrado por David Sadzin, Sofia Willingham ...

    Completo

    5 hora 50 minutos

    Put customers at the core of your business. If you read (or listen to) nothing else on marketing, listen to this book. We've chosen a new selection of current and classic Harvard Business Review  articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth. This book will inspire you to:Align your sales and ... Leer más

    $12.99 USD

    Disponible también en: eBook

    Disponible también en: eBook

La gente que leyó estos también disfrutó

  • HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)

    de Harvard Business Review, Michael E. Porter, W. Chan Kim, Renée Mauborgne ...
    Series series HBR's 10 Must Reads
    Is your company spending too much time on strategy development—with too little to show for it?If you read nothing else on strategy, read these 10 articles (featuring “What Is Strategy?” by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.HBR's 10 ... Leer más

    $17.99 USD o gratis con Kobo Plus

  • Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network

    de Jason Miles, Karen Lacey ...
    Start Marketing NOW on the World's Fastest-Growing Website!You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform.Why should you start marketing right now on Pinterest? In a word: MORE. You'll drive more traffic, get more customers, and make more money than ever! Pinterest Power provides all the ... Leer más

    $19.99 USD

  • HBR's 10 Must Reads 2015

    The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey AwardWinning article "The Focused Leader") (HBR's 10 Must Reads)

    de Harvard Business Review, Daniel Goleman, W. Chan Kim, Clayton M. Christensen, Renée Mauborgne ...
    Series series HBR's 10 Must Reads
    A year’s worth of management wisdom, all in one place.We’ve combed through ideas, insights, and best practices from the past year of Harvard Business Review to help you get up to speed fast on the freshest, most relevant thinking driving business today. With authors from Clayton Christensen to Roger Martin and company examples from Netflix to Unilever, this volume brings the most current and ... Leer más

    $17.99 USD o gratis con Kobo Plus

  • HBR's 10 Must Reads on Collaboration (with featured article "Social Intelligence and the Biology of Leadership," by Daniel Goleman and Richard Boyatzis)

    de Harvard Business Review, Daniel Goleman, Richard E. Boyatzis, Morten Hansen ...
    Series series HBR's 10 Must Reads
    Join forces with others inside and outside your organization to solve your toughest problems.If you read nothing else on collaborating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you work more productively with people on your team, in other departments, and in other organizations ... Leer más

    $17.99 USD o gratis con Kobo Plus

  • HBR's 10 Must Reads on Making Smart Decisions (with featured article "Before You Make That Big Decision..." by Daniel Kahneman, Dan Lovallo, and Olivier Sibony)

    de Harvard Business Review, Daniel Kahneman, Ram Charan ...
    Series series HBR's 10 Must Reads
    Learn why bad decisions happen to good managers—and how to make better ones.If you read nothing else on decision making, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you and your organization make better choices and avoid common traps.Leading experts such as Ram Charan, Michael Mankins, and ... Leer más

    $17.99 USD o gratis con Kobo Plus