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“tharon howard”

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  • Design to Thrive

    Creating Social Networks and Online Communities that Last

    de Tharon Howard ...
    Social networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entrepreneurs and businesses are turning to user experience practitioners to figure this out. Though they are well-equipped to evaluate and create a variety ... Leer más

    $39.99 USD

  • UX Writing

    Designing User-Centered Content

    de Jason C.K. Tham, Tharon Howard, Gustav Verhulsdonck ...
    This flexible textbook provides an integrated approach to user experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for UX.The fundamental goal of UX writing is to produce usable and attractive content that boosts user engagement and business growth. This book teaches writers how to create content that helps users perform ... Leer más

    $55.99 USD

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  • Practical Web Analytics for User Experience

    How Analytics Can Help You Understand Your Users

    de Michael Beasley ...
    Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX ... Leer más

    $40.99 USD

  • The UX Book

    Process and Guidelines for Ensuring a Quality User Experience

    de Rex Hartson, Pardha S. Pyla ...
    The UX Book, winner of a 2013 Most Promising New Textbook Award from the Text and Academic Authors Association, is a comprehensive textbook on designing interaction to ensure a quality user experience. Combining breadth, depth, and practical applications, this book takes a time-tested process-and-guidelines approach that provides readers with actionable methods and techniques while retaining a ... Leer más

    $80.99 USD

  • UX Simplified: Models & Methodologies

    de Samir Dash ...
    "UX Simplified: Models & Methodologies" covers basic models and methodologies that are revolved around User Experience (UX). The discussed topics include User Experience, Information Architecture, User Interface, Usability models, User Centered Design (UCD), User Centered Software Design (UCSD), different Software Lifecycles (SDLC) and how usability models fit into SDLC models.The following topics ... Leer más

    $2.00 USD o gratis con Kobo Plus

  • Handbook of Usability Testing

    How to Plan, Design, and Conduct Effective Tests

    de Jeffrey Rubin, Dana Chisnell ...
    Whether it's software, a cell phone, or a refrigerator, your customer wants - no, expects - your product to be easy to use. This fully revised handbook provides clear, step-by-step guidelines to help you test your product for usability. Completely updated with current industry best practices, it can give you that all-important marketplace advantage: products that perform the way users expect. You ... Leer más

    $38.00 USD

  • Inbound Marketing and SEO

    Insights from the Moz Blog

    de Rand Fishkin, Thomas Høgenhaven ...
    Learn from the leading resource on the latest inbound marketing techniquesAs the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks ... Leer más

    $20.00 USD

  • Observing the User Experience

    A Practitioner's Guide to User Research

    de Mike Kuniavsky, Elizabeth Goodman ...
    Observing the User Experience: A Practitioner's Guide to User Research aims to bridge the gap between what digital companies think they know about their users and the actual user experience. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques to provide an understanding of how people experience products and ... Leer más

    $53.99 USD

  • The SaaS Email Marketing Playbook

    Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email

    de Étienne Garbugli ...
    “A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you’re an email pro or just starting out.” – Andrus Purde, Founder & CEO, Outfunnel- -No matter how great your product is, it’s very likely that 40–60% of free trials never see your product a second time. This means that you stand to lose up to 60% of your hard-earned signups. Do you just let them go ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • User-Centered Design

    A Developer's Guide to Building User-Friendly Applications

    de Travis Lowdermilk ...
    How do you design engaging applications that people love to use? This book demonstrates several ways to include valuable input from potential clients and customers throughout the process. With practical guidelines and insights from his own experience, author Travis Lowdermilk shows you how usability and user-centered design will dramatically change the way people interact with your application ... Leer más

    $18.99 USD

  • How to Get Started as a Technical Writer

    de James Gill ...
    In 2010, US News and World Report named technical writing one of the "50 Best Careers" in the world.Want a new (or better) career as a technical writer, but aren't sure where to begin? How to Get Started as a Technical Writer is a practical, personal, no-nonsense guide to preparing for and launching your career in technical writing. You won't find a lot of fluff or detailed instructions on how to ... Leer más

    $6.99 USD o gratis con Kobo Plus

  • SEO Help: 20 new steps to get your website to Google's #1 page 3rd Edition

    de David Amerland ...
    A completely revised and updated edition of the Amazon SEO best-seller on practical SEO practices and techniques that help you rank your website on Google's first search engine results page (SERPs).Completely new chapters that now include how to deal with Google's search query intent approach to delivering search results. It covers semantic search SEO practices and how to best make use of Google's ... Leer más

    $10.99 USD o gratis con Kobo Plus