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  • The Call of Yoga: The Life and Mission of Dr. Jayadeva & Hansaji Yogendra

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    This book on the life of DrJayadevaYogendra is an attempt to understand such a soul. Seen in the context of the life of this self-effacing yogi and his wife Hansaji the word yoga acquires a new dimension. Dr. Jayadeva is the son and disciple of ShriYogendra who revived Classical Yoga in modern times by founding The Yoga Institute, Santacruz East, Mumbai, India, a hundred years ago in 1918. This ... Leer más

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  • On the Banks of River Godavari

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    In the book titled On the Banks of River Godavari, the author presents his random and outside-the-box thoughts in the form of short stories and essays. In Sardines for Dinner, he introduces an educated couple with socialist ideas. In Turtle Patrol, he narrates the daily patrol of a pet box turtle named Gopal along with other turtles in the backyard. ... Leer más

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  • From Donkey’S Mouth and Other Short Stories

    de Subba Rao ...
    In the collection of short stories entitled From Donkeys Mouth, the author assumes the name of Juggernaut to share his travel experiences on the Big Island, Hawaii, and living in India, Caribbean and the United States. In some stories, as a bystander looking at the events, Juggernaut discusses issues with a view that world is what it is with changes hard to come. ... Leer más

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  • Transactional to Transformational Marketing in Pharma

    The Science of Why and The Art of How

    Despite its great contribution to improving the health and well-being of people and saving countless lives worldwide for over a century, the modern pharmaceutical industry has continued to fall from grace in public perception for the last ten to fifteen years.While there are many reasons, such as ever-escalating prices denying access to many patients, unethical business practices to gain market ... Leer más

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  • Code to Cure

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    When medicine is written in code, how do you market the cure?A quiet revolution is reshaping healthcare. From video games prescribed for ADHD to AI-powered platforms preventing diabetes, digital therapeutics (DTx) are no longer experiments—they are becoming medicine itself. And with this shift comes an urgent question for pharma: how do we market therapies made not of molecules, but of algorithms ... Leer más

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  • Pharma Archetypes

    The Science of Meaningful Healthcare Marketing

    In today's complex healthcare environment, pharmaceutical brands face a unique challenge: how do you build emotional connection while maintaining scientific credibility? How do you stand out in crowded therapeutic categories while complying with strict regulatory requirements? How do you engage with diverse stakeholders who approach healthcare decisions from fundamentally different perspectives ... Leer más

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  • Navigating the AI Revolution

    Human Futures

    What does it mean to be human in the age of artificial intelligence?As Al reshapes every corner of our lives-from work and education to health, creativity, and relationships-humanity faces a profound choice: will we drift into a future defined by algorithms, or will we actively shape one that reflects our values, dignity, and purpose?In Human Futures, Subba Rao Chaganti offers a clear-eyed and ... Leer más

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  • Reimagine Pharma Marketing

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    The empowered patients, new-age technologies such as artificial intelligence (AI), machine learning (ML), big data analytics, real-world data and evidence, blockchain, electronic health records (EHRs), digital therapeutics, cloud computing, and innovative marketing frameworks like design thinking, customer journey mapping, omnichannel, closed-loop marketing, personalization and agile ways of ... Leer más

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  • A to Z of Pharmaceutical Marketing Volume 2

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    Unveiling the Alchemy of Pharma Marketing: Why You Need theA to Z of Pharmaceutical Marketing, the World’s First-and-Only Enclopedia?Pharma marketing thrives in a complex ecosystem, demanding constant navigation through scientific frontiers, regulatory labyrinths, and stakeholder whisperings. In this intricate dance, knowledge is your elixir, and the A to Z of Pharmaceutical Marketing is your ... Leer más

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    Step into the future of pharmaceutical product management with The Pharma Product Manager: Handbook for Navigating the Digital Frontier. As the healthcare industry evolves rapidly, pharmaceutical product managers are at the forefront of this transformation. This essential guide equips you with the knowledge, skills, and strategies needed to thrive in a digital age where innovation, data, and ... Leer más

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  • The Wearable Edge

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    What if your heart rate could trigger a message of hope?What if your skin, your sleep, your steps—not just your symptoms—could guide pharmaceutical innovation?In an era where data pulses from the human body in real-time, The Wearable Edge explores a bold new frontier where pharmaceutical marketing meets biosensors, AI, and human behavior. This isn't a book about gadgets. It's a story of ... Leer más

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  • Sentiment Analysis for Pharma Marketers

    In today's data-driven world, the patient's voice is more powerful than ever. But can you hear it?Sentiment Analysis for Pharma Marketers equips you to harness the transformative power of sentiment analysis. Go beyond basic metrics and discover a goldmine of nuanced patient insights hidden within online conversations, reviews, and social media data.• Understand the "why" behind the patient ... Leer más

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