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  • Wanghong als Social-Media-Entertainment in China

    Series series Social Sciences, Humanities and Law (excluding publishing partner content) (German language)
    Im Chinesischen bezeichnet der Begriff Wanghong Creator und Social-Media-Unternehmer, die auch als KOLs (Key Opinion Leaders) und Zhubo (Showroom-Hosts) bekannt sind, ebenso Influencer und Mikro-Prominente. Zugleich steht Wanghong für eine entstehende Medienökologie, in der diese Akteure Online-Communities mit kulturellem und kommerziellem Wert aufbauen, indem sie chinesische Social-Media ... Leer más

    $80.99 USD

  • Key Concepts in Creative Industries

    Series series SAGE Key Concepts series
    This guide to the emerging language of creative industries field is a valuable resource for researchers and students alike. Concise, extensively referenced, and accessible, this this is an exceptionally useful reference work.- Gauti Sigthorsson***, Greenwich University***"There could be no better guides to the conceptual map of the creative industries than John Hartley and his colleagues, pioneers ... Leer más

    $67.99 USD

  • Social Media Entertainment

    Social Media Entertainment

    Traducido por Rocco Fischetti ...
    In poco più di dieci anni, numerose piattaforme di social media sempre in competizione tra loro, come YouTube, Facebook, Twitter, Instagram e Snapchat, hanno creato dal nulla una nuova industria creativa. Il Social Media Entertainment si pone all'incrocio tra l'intrattenimento e l'interattività, tra il contenuto e la pubblicità. I creator hanno sfruttato queste piattaforme per generare ... Leer más

    $15.99 USD

  • Creator Culture

    An Introduction to Global Social Media Entertainment

    Edición de Stuart Cunningham, David Craig ...
    Explores new perspectives on social media entertainmentThere is a new class of cultural producers—YouTube vloggers, Twitch gameplayers, Instagram influencers, TikTokers, Chinese wanghong, and others—who are part of a rapidly emerging and highly disruptive industry of monetized “user-generated” content. As this new wave of native social media entrepreneurs emerge, so do new formations of culture ... Leer más

    $26.99 USD

  • Wanghong as Social Media Entertainment in China

    Series series Literature, Cultural and Media Studies (R0)
    In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cultural and commercial value by harnessing Chinese social media platforms, like Weibo, WeChat, Douyu, ... Leer más

    $58.99 USD

  • The Work-Based Learning Student Handbook

    Series series Bloomsbury Study Skills
    The third edition of the original full-length handbook which caters to the specific needs of work-based learners. Compiled by work-based learning experts, this hands-on guide helps new learners to successfully navigate academia and get the most out of their university experience. Chapters show students how to make the most of learning opportunities at university and at work, and how to move from ... Leer más

    $28.99 USD

  • Media Economics

    Series series Key Concerns in Media Studies
    This core textbook examines the economic paradigms at work in media industries and markets, enabling analysis of the media system as a whole. In addition to succinct accounts of neo-classical and critical political economics, this insightful text offers fresh perspectives for understanding media drawn from two 'heterodox' approaches: institutional economics and evolutionary economics. Applying ... Leer más

    $33.99 USD

  • Screen Distribution and the New King Kongs of the Online World

    Series series Literature, Cultural and Media Studies (R0)
    Drawing on comparisons with historical shake-ups in the film industry, Screen Distribution Post-Hollywood offers a timely account of the changes brought about in global online distribution of film and television by major new players such as Google/YouTube, Apple, Amazon, Yahoo!, Facebook, Netflix and Hulu. ... Leer más

    $49.99 USD

  • Social Media Entertainment

    The New Intersection of Hollywood and Silicon Valley

    Series Libro 7 - Postmillennial Pop
    Winner, 2020 Outstanding Book Award, given by the International Communication AssociationHonorable Mention, 2020 Nancy Baym Book Award, given by the Association of Internet ResearchersHow the transformation of social media platforms and user-experience have redefined the entertainment industryIn a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, ... Leer más

    $24.99 USD

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  • Networked

    The New Social Operating System

    How social networks, the personalized Internet, and always-on mobile connectivity are transforming—and expanding—social life.Daily life is connected life, its rhythms driven by endless email pings and responses, the chimes and beeps of continually arriving text messages, tweets and retweets, Facebook updates, pictures and videos to post and discuss. Our perpetual connectedness gives us endless ... Leer más

    $15.99 USD

  • Content

    de Kate Eichhorn ...
    Series series The MIT Press Essential Knowledge series
    A concise introduction to content and the content industry, from the early internet to the Instagram egg.From the time we roll out of bed to check overnight updates to our last posts, likes, and views of the previous day, we're consuming and producing content. But what does the term “content” even mean? When did it become ubiquitous? And at what cost? In this volume in the MIT Press Essential ... Leer más

    $12.99 USD

  • The Culture of Connectivity: A Critical History of Social Media

    A Critical History of Social Media

    Social media penetrate our lives: Facebook, YouTube, Twitter and many other platforms define daily habits of communication and creative production. This book studies the rise of social media, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. Author Jose van Dijck offers an analytical prism ... Leer más

    $35.99 USD