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  • The SAC Classification in Implant Dentistry

    Implant dentistry is now an integral part of everyday dental practice; however, most dentists receive their education in implant dentistry after graduation, with little emphasis on the identification of the complexity and risks of treatment. Since 2003 the International Team for Implantology (ITI) has recommended the SAC Classification to categorize implant treatment procedures into three levels ... Leer más

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  • 從生產力到獲利:亞洲製造商進軍美國零售市場的策略

    ◎不要花費大量時間在負面的消息上,只要投入時間和精力,做足功課,就可以與美國零售買手直接談生意。◎從微觀的細節到宏觀的策略,這本書分享如何成功進軍美國零售通路的所有知識,幫助你將生意推向新的高度。◎不僅僅是毫無經驗的業務拓展人員,即使你已經是生意人,本書也能幫助你加速業務成長。◆幫助您的企業成為美國零售通路的好夥伴‧進軍美國零售通路先思考:你們賣的是什麼?‧你們的產品可以為客戶增加什麼價值或解決什麼困難?‧你和競爭對手有什麼不一樣?客戶為什麼要和你合作?只要注意並遵循本書章節裡所教的內容,很快就能在生意上超越競爭對手,成功指日可待。◆本書重點‧全世界都在等你的產品‧開啟銷售之路‧零售通路採購時間表‧擴展產品線,提升競爭力‧走在競爭者前面‧迎向高端業務‧和美國當地的業務代表合作‧處理全球採辦團隊的要求‧案例分析 ... Leer más

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  • The Design Imperative

    The Art and Science of Design Management

    de Steven Chen ...
    Series series Business and Management (R0)
    This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique ... Leer más

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  • Principles of Integrated Marketing Communications

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  • The Serendipity Mindset

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    Good luck isn’t just chance—it can be learned and leveraged—and The Serendipity Mindset explains how you can use serendipity to make life better at work, at home—everywhere.Many of us believe that the great turning points and opportunities in our lives happen by chance, that they’re out of our control. Often we think that successful people—and successful companies and organizations—are simply ... Leer más

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  • The Strategic Designer

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    Providing insight on how to be a successful and strategic designer, David Holston answers many of the questions plaguing the profession today, including how to boost efficiency and enhance creativity.The design profession has been asking itself some important questions lately:How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in ... Leer más

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  • Rotman on Design

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    Over the past decade, the Rotman School of Management and its award-winning publication, Rotman magazine, have proved to be leaders in the emerging field of design thinking. Employing methods and strategies from the design world to approach business challenges, design thinking can be embraced at every level of an organization to help build innovative products and systems, and to enhance customer ... Leer más

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  • Building Design Strategy

    Using Design to Achieve Key Business Objectives

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  • The Communication Strategy Handbook

    Toolkit for Creating a Winning Strategy

    Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee.The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic ... Leer más

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