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Devices of the Soul

Battling for Our Selves in an Age of Machines

de Steve Talbott ...

"Self-forgetfulness is the reigning temptation of the technological era. This is why we so readily give our assent to the absurd proposition that a computer can add two plus two, despite the obvious fact that it can do nothing of the sort--not if we have in mind anything remotely resembling what we do when we add numbers. In the computer's case, the mechanics of addition involve no motivation, no ... Leer más

$13.99 USD

"Self-forgetfulness is the reigning temptation of the technological era. This is why we so readily give our assent to the absurd proposition that a computer can add two plus two, despite the obvious fact that it can do nothing of the sort--not if we have in mind anything remotely resembling what we do when we add numbers. In the computer's case, the mechanics of addition involve no motivation, no
... Leer más
Beyond Biotechnology

The Barren Promise of Genetic Engineering

de Craig Holdrege, Steve Talbott ...

Series series Culture of the Land
In 2001 the Human Genome Project announced that it had successfully mapped the entire genetic content of human DNA. Scientists, politicians, theologians, and pundits speculated about what would follow, conjuring everything from nightmare scenarios of state-controlled eugenics to the hope of engineering disease-resistant newborns. As with debates surrounding stem-cell research, the seemingly ... Leer más

$24.99 USD

In 2001 the Human Genome Project announced that it had successfully mapped the entire genetic content of human DNA. Scientists, politicians, theologians, and pundits speculated about what would follow, conjuring everything from nightmare scenarios of state-controlled eugenics to the hope of engineering disease-resistant newborns. As with debates surrounding stem-cell research, the seemingly
... Leer más

Analyzing Social Media Networks with NodeXL

Insights from a Connected World

de Derek Hansen, Ben Shneiderman, Marc A. Smith ...

Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows ... Leer más

$42.99 USD

Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows
... Leer más
Global Catastrophic Risks

Edición de Nick Bostrom, Milan M. Cirkovic ...

A global catastrophic risk is one with the potential to wreak death and destruction on a global scale. In human history, wars and plagues have done so on more than one occasion, and misguided ideologies and totalitarian regimes have darkened an entire era or a region. Advances in technology are adding dangers of a new kind. It could happen again. In Global Catastrophic Risks 25 leading experts ... Leer más

$22.99 USD

A global catastrophic risk is one with the potential to wreak death and destruction on a global scale. In human history, wars and plagues have done so on more than one occasion, and misguided ideologies and totalitarian regimes have darkened an entire era or a region. Advances in technology are adding dangers of a new kind. It could happen again. In Global Catastrophic Risks 25 leading experts
... Leer más
Biotechnology

de John E. Smith ...

Biotechnology is the major technology of the 21st century, yet few people realise how much it impacts on many aspects of human society. The defining aim of this new fifth edition is to re-establish the correct understanding of the term biotechnology. Using the straightforward style that made the previous editions of his textbook so popular, John Smith once again helps students with the deciphering ... Leer más

$57.99 USD

Biotechnology is the major technology of the 21st century, yet few people realise how much it impacts on many aspects of human society. The defining aim of this new fifth edition is to re-establish the correct understanding of the term biotechnology. Using the straightforward style that made the previous editions of his textbook so popular, John Smith once again helps students with the deciphering
... Leer más
We the Media

Grassroots Journalism By the People, For the People

de Dan Gillmor ...

"We the Media, has become something of a bible for those who believe the online medium will change journalism for the better." -Financial TimesBig Media has lost its monopoly on the news, thanks to the Internet. Now that it's possible to publish in real time to a worldwide audience, a new breed of grassroots journalists are taking the news into their own hands. Armed with laptops, cell phones, and ... Leer más

$10.99 USD

"We the Media, has become something of a bible for those who believe the online medium will change journalism for the better." -Financial TimesBig Media has lost its monopoly on the news, thanks to the Internet. Now that it's possible to publish in real time to a worldwide audience, a new breed of grassroots journalists are taking the news into their own hands. Armed with laptops, cell phones, and
... Leer más
Eating in the Dark

America's Experiment with Genetically Engineered Food

de Kathleen Hart ...

Most Americans eat genetically modified food on a daily basis, but few of us are aware we’re eating something that has been altered. Meanwhile, consumers abroad refuse to buy our engineered crops; their groceries are labeled so that everyone knows if the contents have been modified. What’s going on here? Why does the U.S. government treat engineered foods so differently from the rest of the world ... Leer más

$14.99 USD

Most Americans eat genetically modified food on a daily basis, but few of us are aware we’re eating something that has been altered. Meanwhile, consumers abroad refuse to buy our engineered crops; their groceries are labeled so that everyone knows if the contents have been modified. What’s going on here? Why does the U.S. government treat engineered foods so differently from the rest of the world
... Leer más
The New Community Rules

Marketing on the Social Web

de Tamar Weinberg ...

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.Written by an expert in social media and ... Leer más

$14.99 USD

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.Written by an expert in social media and
... Leer más
Synthetic

How Life Got Made

de Sophia Roosth ...

In the final years of the twentieth century, émigrés from engineering and computer science devoted themselves to biology and resolved that if the aim of biology is to understand life, then making life would yield better theories than experimentation. Armed with the latest biotechnology techniques, these scientists treated biological media as elements for design and manufacture: viruses named for ... Leer más

$27.99 USD

In the final years of the twentieth century, émigrés from engineering and computer science devoted themselves to biology and resolved that if the aim of biology is to understand life, then making life would yield better theories than experimentation. Armed with the latest biotechnology techniques, these scientists treated biological media as elements for design and manufacture: viruses named for
... Leer más
Rise of the Machines

de Thomas Rid ...

"Dazzling.” —Financial TimesAs lives offline and online merge even more, it is easy to forget how we got here. Rise of the Machines reclaims the spectacular story of cybernetics, one of the twentieth century’s pivotal ideas.Springing from the mind of mathematician Norbert Wiener amid the devastation of World War II, the cybernetic vision underpinned a host of seductive myths about the future of ... Leer más

$12.99 USD

"Dazzling.” —Financial TimesAs lives offline and online merge even more, it is easy to forget how we got here. Rise of the Machines reclaims the spectacular story of cybernetics, one of the twentieth century’s pivotal ideas.Springing from the mind of mathematician Norbert Wiener amid the devastation of World War II, the cybernetic vision underpinned a host of seductive myths about the future of
... Leer más
Measuring the User Experience

Collecting, Analyzing, and Presenting Usability Metrics

de Bill Albert, Tom Tullis ...

Series series Interactive Technologies
Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring ... Leer más

$44.99 USD

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring
... Leer más
Fundamentals of Enzyme Kinetics

de Athel Cornish-Bowden ...

Now in its fourth edition, this textbook is one of the few titles worldwide to cover enzyme kinetics in its entire scope and the only one to include its implications for bioinformatics and systems biology. Multi-enzyme complexes and cooperativity are therefore treated in more detail than in any other textbook on the market.The respected and well known author is one of the most experienced ... Leer más

Antes $63.00 USD Ahora $54.00 USD

Now in its fourth edition, this textbook is one of the few titles worldwide to cover enzyme kinetics in its entire scope and the only one to include its implications for bioinformatics and systems biology. Multi-enzyme complexes and cooperativity are therefore treated in more detail than in any other textbook on the market.The respected and well known author is one of the most experienced
... Leer más

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Culture of the Land

Devices of the Soul

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Analyzing Social Media Networks with NodeXL

Global Catastrophic Risks

Biotechnology

We the Media

Eating in the Dark

The New Community Rules

Synthetic

Rise of the Machines

Measuring the User Experience

Fundamentals of Enzyme Kinetics

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