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“steve rivkin”

1 - 12 de 12 resultados para “steve rivkin”
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  • REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

    de Jack Trout, Steve Rivkin ...
    The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.Repositioning shows you how to adapt, compete ... Leer más

    $25.99 USD

  • Differentiate or Die

    Survival in Our Era of Killer Competition

    de Jack Trout, Steve Rivkin ...
    A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This ... Leer más

    $17.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Making of a Name : The Inside Story of the Brands We Buy

    The Inside Story of the Brands We Buy

    de Steve Rivkin;Fraser Sutherland;Jack Trout ...
    How do brand names differ from other names and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled bought ... Leer más

    $36.99 USD

  • Khác Biệt Hay Là Chết

    de Jack Trout, Steve Rivkin ...
    Giữa một rừng sản phẩm tương tự nhau, sự khác biệt của mỗi thương hiệu chính là phương cách duy nhất giúp bạn tạo ra dấu ấn trong tâm trí người tiêu dùng và giành được lựa chọn của họ.Ấn bản Differentiate or Die - Khác biệt hay là Chết đầu tiên khi xuất hiện trên thị trường đã được xem là một cẩm nang nghề nghiệp của giới marketing – những người đang nỗ lực làm cho sản phẩm hay thương hiệu của họ ... Leer más

    $4.59 USD o gratis con Kobo Plus

  • Audiolibro

    Differentiate or Die

    Survival in Our Era of Killer Competition

    de Jack Trout, Steve Rivkin ...
    Narrado por John Lescault ...

    Completo

    6 hora 26 minutos

    In today's ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any time in history, yet it remains a key to a company's survival, the heart of successful marketing.In Differentiate or Die, bestselling author Jack Trout ... Leer más

    $16.99 USD

    Disponible también en: eBook

    Disponible también en: eBook

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  • Audiolibro

    Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    de Ryan Holiday ...
    Narrado por Ryan Holiday ...

    Completo

    2 hora 40 minutos

    A primer on the future of PR, marketing, and advertising—now revised and updated with new case studiesMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build ... Leer más

    $10.99 USD

  • Audiolibro

    The Speed of Trust

    The One Thing that Changes Everything

    de Stephen M.R. Covey ...
    Narrado por Stephen M.R. Covey ...

    Completo

    12 hora 13 minutos

    Over two million copies sold.Stephen M. R. Covey shows how trust—and the speed at which it is established with clients, employees, and all stakeholders—is the single most critical component of a successful leader and organization.Stephen M. R. Covey, widely known as one of the world’s leading authorities on trust, asserts that it is “the most overlooked, misunderstood, underutilized asset to ... Leer más

    $29.99 USD

  • Audiolibro

    Contagious

    Why Things Catch On

    de Jonah Berger ...
    Narrado por Keith Nobbs ...

    Completo

    6 hora 50 minutos

    The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk ... Leer más

    $19.99 USD

  • Audiolibro

    Product Leadership

    How Top Product Managers Launch Awesome Products and Build Successful Teams

    de Richard Banfield, Martin Eriksson, Nate Walkingshaw ...
    Narrado por Mitchell Dorian ...

    Completo

    7 hora 41 minutos

    In today's lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it's rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don't?This ... Leer más

    $19.99 USD

  • Audiolibro

    Linchpin

    Are You Indispensable?

    de Seth Godin ...
    Narrado por Seth Godin ...

    Abreviado

    2 hora 16 minutos

    There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn ... Leer más

    $10.99 USD

  • Audiolibro

    To Sell Is Human

    The Surprising Truth About Moving Others

    de Daniel H. Pink ...
    Narrado por Daniel H. Pink ...

    Completo

    6 hora 6 minutos

    **#1 New York Times Business Bestseller#1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.**According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by ... Leer más

    $17.99 USD

  • Audiolibro

    Thinking in Bets

    Making Smarter Decisions When You Don't Have All the Facts

    de Annie Duke ...
    Narrado por Annie Duke ...

    Completo

    6 hora 50 minutos

    NATIONAL BESTSELLER • Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result in “the ultimate guide to thinking about risk” (Charles Duhigg, author of The Power of Habit).“A big favorite among investors these days.”—The New York Times“Outstanding.”—Jason Zweig, The Wall Street JournalIn Super Bowl XLIX,... ... Leer más

    $17.99 USD