Skip to main content
Search Button
Estados Unidos Tienda Kobo Tarjetas de regalo Ayuda

Kobo Rakuten

Wishlist

Carrito de compra

¡Obtienes el tratamiento VIP!

Artículos no disponibles para compra.
Por favor revisa tu carrito. Puedes eliminar los artículos no disponibles ahora o los eliminaremos nosotros automáticamente al momento de pagar.
artículosartículo
artículosartículo

Recomendado para ti

Loading...


Serie m´´as popular en Estados Unidos

1 - 12 de 12 resultados para “scott mccabe”
Skip side bar filters

  • Social Tourism

    Global Challenges and Approaches

    de Celeste Eusébio, Elisa Alén González, Helena Alvelos, Dr Maria João Carneiro, Neil Carr, Anya Diekmann, Trinidad Domínguez Vila, Adriana E. Estrada-González, Elisabete Figueiredo0, Janja Gabruc1, Konstantinos I Kakoudakis2, Elisabeth Kastenholz3, Raija Komppula4, Nieves Losada Sánchez5, Cátia Loureiro6, Scott McCabe7, Zorana Medaric8, Michel Xavier9, Lynn Minnaert0, Katerina Papadoulaki1, Mariana Pedrosa2, Rutherford Gill3, Fathimath Shiraani4, Elli Vento5 ...
    Social tourism - the practice of offering programmes, events and activities to enable disadvantaged population groups to enjoy tourism - is of increasing interest to academia. Beginning with an introduction to the social tourism concept, its relevance and target groups, this book then provides reflections about emerging topics case studies of programmes in action across Europe, Oceania and the ... Leer más

    $129.99 USD

  • Marketing for Sustainable Tourism

    Edición de Xavier Font, Scott McCabe ...
    Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, ... Leer más

    $62.99 USD

  • The Routledge Handbook of Tourism Marketing

    Edición de Scott McCabe ...
    Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices.The Routledge ... Leer más

    $72.99 USD

  • Social Tourism at the Crossroads

    Edición de Anya Diekmann, Scott McCabe, Carlos Cardoso Ferreira ...
    Social tourism is at a pivotal point. Over the past decade, there has been increased interest and research into social tourism issues, and as a result there is now much greater evidence on the important role that social tourism can play in providing significant benefits for the people supported through social tourism schemes. However, despite these advances and awareness of the benefits of tourism ... Leer más

    $62.99 USD

  • Social Tourism in Europe

    Theory and Practice

    Edición de Scott McCabe, Dr. Lynn Minnaert, Anya Diekmann ...
    Series Libro 52 - Aspects of Tourism
    This book, the first on social tourism in English, provides a comprehensive analysis of the various systems and practices in support of disadvantaged people's enjoyment of tourism. Combining theory and practice and a truly European perspective, this book provides an interdisciplinary approach to examine the concepts and contexts underpinning social tourism that will be a key reference point for ... Leer más

    $23.99 USD

  • Marketing Communications in Tourism and Hospitality

    de Scott McCabe ...
    The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a ... Leer más

    $76.99 USD

La gente que leyó estos también disfrutó

  • Service Quality Management in Hospitality, Tourism, and Leisure

    de Connie Mok, Beverley Sparks, Jay Kadampully ...
    Does your staff deliver the highest quality service possible?Customers today expect a very high overall level of service in hospitality, tourism, and leisure. Competition in these fields will thus be driven by strategies focusing on quality of service to add value, as opposed to product or price differentiation. Service Quality Management in Hospitality, Tourism, and Leisure highlights concepts ... Leer más

    $101.99 USD

  • Youth Transitions among Descendants of Turkish Immigrants in Amsterdam and Strasbourg:

    A Generation in Transition

    de Elif Keskiner ...
    Series series Social Sciences (R0)
    This open access book maps the youth transitions of descendants of migrants from Turkey living in Amsterdam and Strasbourg, through a comparative mixed-methods research design. As such, it is of interest to discussions in youth sociology, social mobility and second-generation research. The book follows transition trajectories of the second-generation, from school to activity or inactivity in the ... Leer más

    Gratis

  • Managing Change, Creativity and Innovation

    de Costas Andriopoulos, Patrick Dawson ...
    A fresh approach to managing organizational change by looking at it as complex, dynamic and messy as opposed to a series of neat, linear stages and processes leading to success.Key to the approach is the idea that change, creativity and innovation all overlap and interconnect rather than being three separate areas of study and that managing the three together is central to organizations having the ... Leer más

    $84.99 USD

  • Celebrating Urban Community Life

    Fairs, Festivals, Parades, and Community Practice

    de Melvin Delgado ...
    Communal celebrations bring out the best in us, offering a place for people to come together and take a break from the routines of daily life. They are a vital aspect of city life and are increasingly popular as an urban development strategy.Celebrating Urban Community Life is a comprehensive guide to understanding and enhancing communal celebrations as a source of community capital. Drawing on ... Leer más

    $34.99 USD

  • Teaching and Digital Technologies

    Big Issues and Critical Questions

    Edición de Michael Henderson, Geoff Romeo ...
    Teaching and Digital Technologies: Big Issues and Critical Questions helps both pre-service and in-service teachers to critically question and evaluate the reasons for using digital technology in the classroom. Unlike other resources that show how to use specific technologies – and quickly become outdated, this text empowers the reader to understand why they should (or should not) use digital ... Leer más

    $91.99 USD

  • Urban Playground

    How Child-Friendly Planning and Design Can Save Cities

    de Tim Gill ...
    What type of cities do we want our children to grow up in? Car-dominated, noisy, polluted and devoid of nature? Or walkable, welcoming, and green? As the climate crisis and urbanisation escalate, cities urgently need to become more inclusive and sustainable. This book reveals how seeing cities through the eyes of children strengthens the case for planning and transportation policies that work for ... Leer más

    $47.99 USD