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“scot mckee”

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  • Creative B2B Branding (No, Really)

    Building a Creative Brand in a Business World

    de Scot McKee ...
    B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands. What readers will gain from Creative B2B Branding (No, Really): A deep focus and understanding of B2B branding from the coalface; The ... Leer más

    $45.99 USD

  • Business Marketing Face to Face

    de Chris Fill, Scot McKee ...
    The once predictable world of business (B2B) marketing is changing. It is now a complex and challenging environment populated by an increasing number of channels, fast developing technology and the expectation that everything and everyone is accountable. It is characterised by changing buyer behaviours and an emphasis on conversations and connectedness. Despite these complexities and challenges, ... Leer más

    $45.99 USD

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  • Start-ups

    A toolkit for entrepreneurs

    Edición de BCS, The Chartered Institute for IT ...
    Starting up your own business can be an exciting yet daunting venture. The case studies, interviews, and articles in this ebook will provide valuable insight for the aspiring entrepreneur. They cover areas such as marketing and finance, address legal issues and tackle aspects of the day-to-day running of a business, from time management to the effective use of social media. This ebook also ... Leer más

    $3.99 USD

  • Essential Tools for Management Consulting

    Tools, Models and Approaches for Clients and Consultants

    de Simon Burtonshaw-Gunn ...
    The second book in the Essential Tools For series… on the topic of Management ConsultingBased on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Management Consulting. This second book looks at how a management consultant needs to think, view and analyse the workings of an existing organisation in order to efficiently and ... Leer más

    $22.00 USD

  • Executive Writing Skills for Managers

    Master Word Power to Lead Your Teams, Make Strategic Links and Develop Relationships

    de Fiona Talbot ...
    Series series Better Business English
    Executive Writing Skills for Managers deals with the English business writing you need at the top of your career. It focuses on writing English as a key business tool in international business which may have to be tailored for a multicultural readership. The invaluable guidance includes how to harmonize the English you and your teams use (for example, for performance evaluation, sales pitch etc) ... Leer más

    $18.99 USD

  • Essential Tools for Organisational Performance

    Tools, Models and Approaches for Managers and Consultants

    de Simon Burtonshaw-Gunn, Malik Salameh ...
    This book focuses on organizational development for increased business performance. The text and models cover process management, leading to change management and organizational development. Burtonshaw-Gunn and Salameh show that process implementation in any business depends on two key factors. First, the role of knowledge management in organizational and individual improvement is vital. Secondly, ... Leer más

    $30.00 USD

  • Make an Impact with Your Written English

    How to Use Word Power to Impress in Presentations, Reports, PR and Meetings

    de Fiona Talbot ...
    Series series Better Business English
    Make an Impact with your Written English deals with the English business writing you need to take you a step further in your executive career. The book also helps organizations stand apart by getting noticed for the right reasons, whatever the target audience.It focuses on writing English as a key business tool and how clear, concise messages are a must in international business today. Yet the ... Leer más

    $18.99 USD

  • Sales Management

    de F.O. Boachie-Mensah ...
    Sales Management is written to give students the information they need to compete in the real world. the primary objective is to offer students a thorough, up-to-date and integrated overview of the accumulated theory and research evidence relevant to sales management, plus the most recent practices and techniques employed by managers in the business world. ... Leer más

    $3.99 USD

  • Successful Networking

    How to Build New Networks for Career and Company Progression

    de Frances Kay ...
    Series series Creating Success series
    The benefits of networking are many - improving the chances of keeping a job, getting a new one, career progression, learning how to get along with others and improving personal effectiveness and company performance.Successful Networking is designed to remove the fear factor and encourage people to make the effort to 'network for success'. It gives you advice and guidance on handling any social or ... Leer más

    $18.99 USD

  • Successful Time Management

    de Patrick Forsyth ...
    In this day of increased pressure to achieve results, time management has become a vital skill. With time-saving solutions, checklists, tips and techniques, Successful Time Management helps review and assess time management techniques and shows how to adopt new work practices to make effective use of time. It includes great advice on controlling paperwork, getting and staying organized, delegating ... Leer más

    $11.99 USD

  • Handbook of CRM

    de Adrian Payne ...
    Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.Based on recent ... Leer más

    Antes $94.99 USD Ahora $79.99 USD

  • Job Interviews In A Week

    How To Prepare For A Job Interview In Seven Simple Steps

    de Alison Straw, Mo Shapiro ...
    Job Interviews In A Week is a simple and straightforward guide to success, giving you everything you need to know in just seven short chapters. From understanding the process, doing your research and making yourself memorable, to feeling confident, handling tough questions and knowing what to ask, you'll soon be on track for success.This book introduces you to the techniques of interview success, ... Leer más

    $2.99 USD