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1 - 12 de 12 resultados para “sascha raithel”
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  • Product Recall Management

    Preparation, Execution and Recovery

    de Sascha Raithel, Setareh Heidari, Jan von Schlieben-Troschke ...
    Series series Business and Management (R0)
    Product recalls affect thousands of products globally each year, impacting millions of customers and causing severe consequences for companies. For instance, Takata’s airbag recall cost $25 billion and led to bankruptcy. Similarly, a viral video showing a Kryptonite bike lock easily broken damaged customer trust significantly.Effective recall management is crucial. It involves addressing supply ... Leer más

    $71.99 USD

  • Produktrückrufmanagement

    Vorbereitung, Durchführung und Regeneration

    de Sascha Raithel, Setareh Heidari, Jan von Schlieben-Troschke ...
    Series series Business and Economics (German Language)
    Produktrückrufe betreffen jedes Jahr weltweit Tausende Produkte, beeinträchtigen Millionen Kundinnen und haben schwerwiegende Konsequenzen für Unternehmen. Ein bekanntes Beispiel ist der Rückruf von Takata-Airbags, der insgesamt 25 Milliarden Dollar kostete und zur Insolvenz der Takata Corporation führte. In einem weiteren Fall schadete ein virales Video, das zeigte, wie ein Kryptonite ... Leer más

    $18.99 USD

  • Winning the Advertising Game

    Lessons from the Super Bowl Ad Champions

    de Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael ...
    Series series Business and Management (R0)
    Unlock the secrets of advertising success with this comprehensive guide! Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative elements, and societal impacts. Learn from advertisers, agencies, and experts, and apply these lessons to your own efforts. Perfect for marketing managers, ... Leer más

    $40.99 USD

  • Marketing-Einführung

    Grundlagen - Überblick - Beispiele

    de Andreas Eggert, Michael Kleinaltenkamp, Alfred Kuß, Sascha Raithel ...
    Series series Business and Economics (German Language)
    Dieses Lehrbuch führt in die grundlegenden Konzepte, Methoden und Anwendungen des Marketings ein. Die Autoren gehen auf zentrale Fragestellungen klar und verständlich ein und veranschaulichen diese anhand von Beispielen aus der Unternehmenspraxis. Leser und Leserinnen können sich so ein Basiswissen in Bereichen wie Kaufverhalten, Marktforschung, Marketingstrategie, Markenmanagement oder den vier ... Leer más

    $31.99 USD

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  • HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)

    de Harvard Business Review, Michael E. Porter, W. Chan Kim, Renée Mauborgne ...
    Series series HBR's 10 Must Reads
    Is your company spending too much time on strategy development—with too little to show for it?If you read nothing else on strategy, read these 10 articles (featuring “What Is Strategy?” by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.HBR's 10 ... Leer más

    $17.99 USD o gratis con Kobo Plus

  • The Hard Thing About Hard Things

    Building a Business When There Are No Easy Answers

    de Ben Horowitz ...
    Ben Horowitz, cofounder of the venture capital firm Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential leadership advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very ... Leer más

    $15.99 USD

  • HBR'S 10 Must Reads: The Essentials

    de Harvard Business Review, Clayton M. Christensen, Michael E. Porter, Daniel Goleman, Peter F. Drucker ...
    Series series HBR's 10 Must Reads
    An introduction to the most enduring ideas on management from Harvard Business ReviewChange is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book "must read." These are the 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for ... Leer más

    $17.99 USD o gratis con Kobo Plus

  • Work Rules!

    Insights from Inside Google That Will Transform How You Live and Lead

    de Laszlo Bock ...
    **A groundbreaking inquiry into the philosophy of work, and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed, from the visionary head of Google's innovative People Operations."A true masterpiece." —Forbes.com**"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and ... Leer más

    Antes $14.99 USD Ahora $1.99 USD

  • Seeing Around Corners

    How to Spot Inflection Points in Business Before They Happen

    de Rita McGrath ...
    The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage.Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and ... Leer más

    Antes $7.49 USD Ahora $6.49 USD

  • HBR's 10 Must Reads on Innovation (with featured article "The Discipline of Innovation," by Peter F. Drucker)

    de Harvard Business Review, Clayton M. Christensen, Vijay Govindarajan, Peter F. Drucker ...
    Series series HBR's 10 Must Reads
    To innovate profitably, you need more than just creativity. Do you have what it takes?If you read nothing else on inspiring and executing innovation, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth ... Leer más

    $17.99 USD o gratis con Kobo Plus

  • Topgrading, 3rd Edition

    The Proven Hiring and Promoting Method That Turbocharges Company Performance

    de Bradford D. Smart Ph.D. ...
    “BRAD HELPED US DEVELOP THE TOOLS TO PICK A-PLAYER LEADERS AT GE.” —JACK WELCHGreat companies, large and small, rise or fall because of their talent; the more high performers on your team, the more successful your organization will be. Of course, that’s easier said than done. Research shows that only about 25% of all new hires turn out to be high performers.But companies that have used Brad Smart ... Leer más

    $10.99 USD

  • Unstoppable

    Finding Hidden Assets to Renew the Core and Fuel Profitable Growth

    de Chris Zook ...
    Over the next decade, two out of every three companies will face the challenge of their corporate lives: redefining their core business. Buffeted by global competition and facing an uncertain future, more and more executives will realize that they must make fundamental changes in their core even as they continue delivering the goods and services that keep them in business today.Unstoppable shows ... Leer más

    $23.99 USD o gratis con Kobo Plus