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  • Zen and the Art of Digital Transformation

    Leading a Mindful Redesign of the Digital Enterprise

    Learn practical methods for reducing technology overload and related employee burnout at your organizationIn Zen and the Art of Digital Transformation: Leading a Mindful Redesign of the Digital Enterprise, veteran digital transformation consultant, Sara Teitelman, MPH, shares her proven process for improving the state of an organization’s enterprise technology in ways that boost employee happiness ... Leer más

    $17.00 USD

  • Audiolibro

    Zen and the Art of Digital Transformation

    Leading a Mindful Redesign of the Digital Enterprise

    Narrado por Rachel Perry ...

    Completo

    6 hora 7 minutos

    Hyperbolic marketing and incentivized viral adoption of enterprise software has led to out-of-control software subscription costs, confusing IT landscapes, and frustrated employees. Zen and the Art of Digital Transformation: Leading a Mindful Redesign of the Digital Enterprise is an antidote to the digital chaos that companies are now experiencing. A thoroughly practical guide for business leaders ... Leer más

    $19.99 USD

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  • Transformed

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    Series series Silicon Valley Product Group
    Help transform your business and innovate like the world's top tech companies!In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model. Next, EMPOWERED shared the best practices and techniques used by the top product leaders to provide their teams with the kind of environment they need to thrive in the ... Leer más

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  • Product Leadership

    How Top Product Managers Launch Awesome Products and Build Successful Teams

    In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t?This ... Leer más

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  • Org Design for Design Orgs

    Building and Managing In-House Design Teams

    Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most ... Leer más

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  • Hacking Marketing

    Agile Practices to Make Marketing Smarter, Faster, and More Innovative

    de Scott Brinker ...
    Apply software-inspired management concepts to accelerate modern marketingIn many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of ... Leer más

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  • Social Selling Mastery

    Scaling Up Your Sales and Marketing Machine for the Digital Buyer

    de Jamie Shanks ...
    A concrete framework for engaging today's buyer and building relationshipsSocial Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn ... Leer más

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  • Lean Product Management

    Successful products from fuzzy business ideas

    A guide to product management exploring the best practices: identifying the impact-driven product, planning for success, setting up and measuring time-bound metrics, and developing a lean product roadmap.Key FeaturesIdentifying Impact-Driven ProductsInvesting in Key Business OutcomesValue mapping to maintain a lean product backlogUtilizing time-bound product metricsEliminating process wasteBook ... Leer más

    $26.99 USD o gratis con Kobo Plus

  • Untrapping Product Teams

    Simplify the Complexity of Creating Digital Products

    de David Pereira ...
    Empower Product Teams to Rock the World by Uncovering and Overcoming Dangerous TrapsUntrapping Product Teams guides you to simplify what gets unintentionally complicated and equips you to overcome dangerous traps while steadily driving customer and business value. This isn't just another book about product management. It's a thought-provoking guide filled with simplicity, encouraging you to act ... Leer más

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  • Practical Product Management for Product Owners

    Creating Winning Products with the Professional Product Owner Stances

    Series series The Professional Scrum Series
    Hone Agile Product Owner Behaviors that Lead to Marketplace WinnersOrganizations pour vast resources into building new products and services. Yet too many are poorly conceived, don't delight (or even satisfy) customers, and fail in the marketplace. The solution is more effective agile product ownership and product management. This book is an expert guide to the behaviors, stances, and practices of ... Leer más

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  • The Design Conductors

    Your Essential Guide to Design Operations

    Your favorite apps and programs share one thing in common: they are all thoughtfully designed. Design Operations is the business practice that ensures great design and great designers thrive and deliver meaningful impact. The Design Conductors is your comprehensive guide to DesignOps. You’ll learn how to successfully advocate for, build out, scale up, and ultimately operate design organizations ... Leer más

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  • The Agile Marketer

    Turning Customer Experience Into Your Competitive Advantage

    de Roland Smart ...
    The marketer's guide to modernizing platforms and practicesMarketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable ... Leer más

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