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1 - 5 de 5 resultados para “sandra matz”
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  • Mindmasters

    The Data-Driven Science of Predicting and Changing Human Behavior

    de Sandra Matz ...
    A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology—from the pioneering expert on psychological targeting.There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology.As algorithms become increasingly adept at accessing the human ... Leer más

    $21.99 USD o gratis con Kobo Plus

  • HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

    de Harvard Business Review, Theodore Levitt, Fred Reichheld, Roger L. Martin, Sandra Matz ...
    Series series HBR's 10 Must Reads
    Put customers at the core of your business.If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth.This book will inspire you to:Align your sales and marketing teams for ... Leer más

    $18.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Audiolibro

    HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

    de Harvard Business Review, Theodore Levitt, Fred Reichheld, Roger L. Martin, Sandra Matz ...
    Narrado por David Sadzin, Sofia Willingham ...

    Completo

    5 hora 50 minutos

    Put customers at the core of your business. If you read (or listen to) nothing else on marketing, listen to this book. We've chosen a new selection of current and classic Harvard Business Review  articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth. This book will inspire you to:Align your sales and ... Leer más

    $12.99 USD

    Disponible también en: eBook

    Disponible también en: eBook

  • Audiolibro

    Mindmasters (Gary Tiedmann narration)

    The Data-Driven Science of Predicting and Changing Human Behavior

    de Sandra Matz ...
    Narrado por Gary Tiedemann ...

    Completo

    6 hora 37 minutos

    As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?In ... Leer más

    $19.99 USD

  • Audiolibro

    Mindmasters (Anna Caputo version)

    The Data-Driven Science of Predicting and Changing Human Behavior

    de Sandra Matz ...
    Narrado por Anna Caputo ...

    Completo

    6 hora 8 minutos

    As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?In ... Leer más

    $19.99 USD