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1 - 12 de 12 resultados para “rory sutherland”
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  • Alchemy

    The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

    de Rory Sutherland ...
    **HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and ... Leer más

    $14.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Audiolibro

    Alchemy

    The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

    de Rory Sutherland ...
    Narrado por Rory Sutherland ...

    Completo

    9 hora 38 minutos

    **HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas.""A breakthrough book. Wonderfully applicable to about everything in life."" —Nassim Nicholas Taleb, author of The Black Swan“Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book. ... Leer más

    $28.99 USD

    Disponible también en: eBook

    Disponible también en: eBook

  • Alkímia

    Az értelmetlennek tűnő ötletek meglepő ereje a márkaépítésben és azon túl

    de Rory Sutherland ...
    Miért működik az IKEA-hatás a gyógyszeriparban?Mit tanulhatunk a méhektől a fenntartható üzleti kapcsolatokról?Miként népszerűsíthetjük a márkaépítés módszereivel az adófizetést? Kiszámíthatatlan világunkban az üzleti sikereket pusztán adatok, logika vagy a közgazdaságtan elméletei alapján lehetetlen megjósolni. A legmakacsabb problémák gyakran éppen akkor oldódnak meg, amikor az irracionalitást ... Leer más

    $13.60 USD o gratis con Kobo Plus

  • Audiolibro

    Hacking The Unconscious

    de Rory Sutherland ...
    Narrado por Rory Sutherland ...

    Completo

    4 hora 39 minutos

    Rory Sutherland explores the stories and psychology behind the most influential marketing campaigns in history, and smashes apart received wisdom with a look at iconoclastic ideas.Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess ... Leer más

    $18.99 USD

  • Transport for Humans

    Are We Nearly There Yet?

    de Pete Dyson, Rory Sutherland ...
    Series series Perspectives
    Engineers plan transport systems, people use them. But the ways in which an engineer measures success – speed, journey time, efficiency – are often not the way that passengers think about a good trip. We are not cargo. We choose how and when to travel, influenced not only by speed and time but by habit, status, comfort, variety – and many other factors that engineering equations don’t capture at ... Leer más

    $15.99 USD

  • 奧美傳奇廣告鬼才破框思考術：跳脫「標準答案」思維，不打安全牌的心理奇襲策略

    Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

    de 羅里．薩特蘭, Rory Sutherland ...
    Traducido por 林俊宏 ...
    Series series 財經企管
    （原書名：人性鍊金術：奧美最有效的行銷策略）深耕廣告界30餘年、被譽為「英國廣告界最有影響力的人」市場營銷和廣告界最原始的思想家、最鼓舞人心的演講者一手主導奧美變革（Ogilvy Change）團隊的傳奇廣告大師畢生絕學都在這一本！《黑天鵝效應》、《影響力》等暢銷書作者強力推薦！不是所有看來有道理的事都會成功，<... ... Leer más

    $11.99 USD

  • Decoded

    The Science Behind Why We Buy

    de Phil Barden ...
    A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically ... Leer más

    $13.00 USD

  • The Activation Imperative

    How to Build Brands and Business by Inspiring Action

    de William Rosen, Laurence Minsky ...
    How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment?How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results?In The Activation Imperative, William Rosen and Laurence ... Leer más

    $28.99 USD

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  • Audiolibro

    Just the Good Stuff

    No-BS Secrets to Success (No Matter What Life Throws at You)

    de Jim VandeHei ...
    Narrado por Jonathan Todd Ross ...

    Completo

    5 hora 7 minutos

    NEW YORK TIMES BESTSELLER • A deeply personal, authentic, and clear-eyed guide to navigating today’s complex world and building a meaningful, successful career and life—no matter where you start out—from the bestselling author and cofounder of Axios and Politico.Jim VandeHei’s high school guidance counselor laid it out clearly: VandeHei wasn’t cut out for college. In 1990, you could find him ... Leer más

    $20.99 USD

  • 目的思維：用最小努力，獲得最大成果的方法

    （附「思考提問地圖」，幫助你改變視野、掌握問題全貌）

    de 望月安迪 ...
    Traducido por 李璦祺 ...
    Series series 職學堂
    目的，是策略思考的準則也是解決問題的起點前日本臉書代表董事 長谷川晉：「當我只是一個公司員工，到後來接任CEO、創業時，我首先思考的都是目的。」★Amazon商業、MBA榜TOP1！★上市當月狂銷10,000+本，一年加印四次的話題書！★麥肯錫、BCG之外的新選擇：「德勤」集團的思維訓練◇眼前有很多方案，猶豫很久還是無法做出決定◇試了很多方法，但問題一直沒解決◇為了達標，必須執行一堆繁瑣的步驟◇找不到人分擔工作，最後全部自己攬下來做如果你遇過這些問題，那麼你一開始設定的工作「目的」，很有可能根本就是錯的。努力很重要，但確實掌握目的才能「用對力」，把這些事做對、做好：◇鎖定該解決的問題◇迅速判斷解決方案的優先順序◇採取直接通往目的的行動◇對上對下溝通有說服力，有效動員團隊【達到... ... Leer más

    $11.99 USD

  • 向矽谷學敏捷創新：史丹佛轉型專家親授微軟、亞馬遜等矽谷巨頭8大致勝心態，打造創新、活力十足的卓越組織

    Going on Offense: A Leader’s Playbook for Perpetual Innovation

    Traducido por 鍾玉玨 ...
    de 貝南．塔布里奇, Behnam Tabrizi ...
    蘋果、微軟、亞馬遜……持續創新的祕訣是什麼？史丹佛轉型領導聖經，帶你打造活力十足的卓越組織★《今日美國》、《富比士》和《企業家》 評選為五大商業書之一★ NEXT BIG IDEA俱樂部2023 必讀書籍★ 史丹佛熱門課程「如何帶領組織成功轉型」精華集結為什麼微軟能歷久不衰，今日再度站上股價高峰？為什麼蘋果能一再推出劃時代產品，顛覆數個產業？為什麼是亞馬遜發明了電子書閱讀器Kindle？為什麼特斯拉能夠發明出電動車並推行至全世界，其充電樁讓所有汽車業者都追著用？為什麼這些偉大的公司都位在美國矽谷？他們在想什麼？他們做對了什麼？答案是敏捷與創新，在AI遠比人類更聰明、背後有機器人大軍虎視眈眈的今天，企業唯有不斷敏捷調整與永續創新才得以生存。本書將揭開亞馬遜、蘋果、特斯拉、微軟等矽谷巨頭都有的8大致勝心態5... ... Leer más

    $9.99 USD

  • 統計操控的真相與謊言：別再讓數字騙了你！一眼看穿投資詐局、不實廣告與虛假民調，打造最強的自我保護力與決策判斷力

    How To Lie With Statistics

    de 德瑞爾．赫夫 ...
    Traducido por 聞翊均 ...
    Series series VIEW
    **★ 暢銷逾50萬冊全球經典鉅著★★ TED超過260萬人次瀏覽★五大祕訣！立即識破數字詐術，捍衛自己的荷包與權益！＼微軟創辦人比爾．蓋茲「閱讀書單」推薦／＼投資大師肯恩．費雪權威背書／**　　「本書是我今年在TED上向大家推薦的幾本書之一。它於1954年首次出版，但……它並沒有讓人感覺過時。這本書是對統計數據如何被使用的精采介紹，對精通統計的人來說也是實用的複習。」──比爾．蓋茲　　「統計數據經過科學背書，不會有錯。」　　「圖表都是以數字精準轉換，可以反映事實。」　　「民調都是隨機抽樣，沒有誤差。」　　──如果你認同以上三句話，請一定要讀這本書；如果不認同這三句話，你可能已經對數字有基本抵抗力，讀這本書可以讓你破解更多的數字迷思！　　日常生活中，經常有許多的統計數字、圖表，出現在廣告或是新聞中。這些數字看似經過嚴謹的科學驗證，再可信不過。然而，實際追究產出這些數字與圖表的過程 ... Leer más

    $7.99 USD