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1 - 12 de 12 resultados para “rory sutherland”
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  • Alchemy

    The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

    de Rory Sutherland ...
    **HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and ... Leer más

    $14.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Transport for Humans

    Are We Nearly There Yet?

    de Pete Dyson, Rory Sutherland ...
    Series series Perspectives
    Engineers plan transport systems, people use them. But the ways in which an engineer measures success – speed, journey time, efficiency – are often not the way that passengers think about a good trip. We are not cargo. We choose how and when to travel, influenced not only by speed and time but by habit, status, comfort, variety – and many other factors that engineering equations don’t capture at ... Leer más

    $15.99 USD

  • 奧美傳奇廣告鬼才破框思考術：跳脫「標準答案」思維，不打安全牌的心理奇襲策略

    Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

    de 羅里．薩特蘭, Rory Sutherland ...
    Traducido por 林俊宏 ...
    Series series 財經企管
    （原書名：人性鍊金術：奧美最有效的行銷策略）深耕廣告界30餘年、被譽為「英國廣告界最有影響力的人」市場營銷和廣告界最原始的思想家、最鼓舞人心的演講者一手主導奧美變革（Ogilvy Change）團隊的傳奇廣告大師畢生絕學都在這一本！《黑天鵝效應》、《影響力》等暢銷書作者強力推薦！不是所有看來有道理的事都會成功，<... ... Leer más

    $11.99 USD

  • Alkímia

    Az értelmetlennek tűnő ötletek meglepő ereje a márkaépítésben és azon túl

    de Rory Sutherland ...
    Miért működik az IKEA-hatás a gyógyszeriparban?Mit tanulhatunk a méhektől a fenntartható üzleti kapcsolatokról?Miként népszerűsíthetjük a márkaépítés módszereivel az adófizetést? Kiszámíthatatlan világunkban az üzleti sikereket pusztán adatok, logika vagy a közgazdaságtan elméletei alapján lehetetlen megjósolni. A legmakacsabb problémák gyakran éppen akkor oldódnak meg, amikor az irracionalitást ... Leer más

    $13.60 USD o gratis con Kobo Plus

  • Decoded

    The Science Behind Why We Buy

    de Phil Barden ...
    A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically ... Leer más

    $13.00 USD

  • The Activation Imperative

    How to Build Brands and Business by Inspiring Action

    de William Rosen, Laurence Minsky ...
    How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment?How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results?In The Activation Imperative, William Rosen and Laurence ... Leer más

    $28.99 USD

  • Audiolibro

    Alchemy

    The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

    de Rory Sutherland ...
    Narrado por Rory Sutherland ...

    Completo

    9 hora 38 minutos

    **HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas.""A breakthrough book. Wonderfully applicable to about everything in life."" —Nassim Nicholas Taleb, author of The Black Swan“Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book. ... Leer más

    $28.99 USD

    Disponible también en: eBook

    Disponible también en: eBook

  • Audiolibro

    Hacking The Unconscious

    de Rory Sutherland ...
    Narrado por Rory Sutherland ...

    Completo

    4 hora 39 minutos

    Rory Sutherland explores the stories and psychology behind the most influential marketing campaigns in history, and smashes apart received wisdom with a look at iconoclastic ideas.Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess ... Leer más

    $18.99 USD

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  • Audiolibro

    Just the Good Stuff

    No-BS Secrets to Success (No Matter What Life Throws at You)

    de Jim VandeHei ...
    Narrado por Jonathan Todd Ross ...

    Completo

    5 hora 7 minutos

    NEW YORK TIMES BESTSELLER • A deeply personal, authentic, and clear-eyed guide to navigating today’s complex world and building a meaningful, successful career and life—no matter where you start out—from the bestselling author and cofounder of Axios and Politico.Jim VandeHei’s high school guidance counselor laid it out clearly: VandeHei wasn’t cut out for college. In 1990, you could find him ... Leer más

    $20.00 USD

    Disponible también en: eBook

    Disponible también en: eBook

  • 瞬間思考：掌握機制、建構假說，不被淘汰的新時代關鍵思考力

    瞬考:メカニズムを捉え、仮説を一瞬ではじき出す

    de 山川隆義 ...
    Traducido por 駱香雅 ...
    Series series 職場方舟
    **AI世代的終極技能——最高INPUT × OUTPUT讓大腦瞬間啟動，所有工作秒速完成！全面串聯虛擬知識網絡與人工智慧，在一瞬間迸發假說，就是「瞬間思考」！！****　　◤ 腦中沒有假說，如何對AI、ChatGPT做出指示？**　　隨著科技飛速進展，人工智慧已在人類日常生活中四處可見，為我們提供便利的交通、快捷多元的資訊、更靈活的個人化協助……。　　然而，不論是想尋求AI助理的即時幫助，或是要運用ChatGPT來輔助作業進行，終究需要始於大腦的運用——來提出精準且高效的問題或指令。　　活用AI，其實跟給專業人員交辦事項一樣，必須懂得「精準下達指令」。無論對象為何者，都要設定出明確目標，清楚地讓對方明白「該做什麼」，如此才能有效率地取得答案與幫助。　　而指令精準與否的關鍵差異，就在於每個人大腦提出「假說」的能力。　　如果使用與他人無異的切入觀點，或者停留在普羅大眾的思考範圍 ... Leer más

    $8.99 USD

  • 大腦拒絕不了的行銷：100個完美挑動感官的行銷法則

    Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

    de 羅傑．杜利 ...
    Traducido por 竇永華 ...
    Series Libro 83 - Start+
    行銷只能在當下的一瞬間成功！努力推銷≠銷售翻倍；投放更多廣告≠獲得更多青睞當人們專注的時間愈來愈少，你該怎麼推銷自己的產品？你知道嗎？當你努力向他人介紹產品時，對方的大腦早就做好決定了！人類95％的想法、情緒，都是在無意識下發生的，最厲害的行銷，就是激發這95%的潛意識，讓顧客為你推出的產品買單100個運用腦神經科學最有效的感官行銷法則，讓你透過影像暗示、定價策略，甚至觸覺和嗅覺，引爆顧客衝動購物的欲望！美國商業界著名的「腦神經行銷學」（NeuroMarketing）數位行銷專家杜利，透過探討大腦及行為研究，將新進的觀點運用於廣告行銷策略。拜大腦成像、掃描技術之賜，腦神經科學家已經能偵測人們對於各項產品（譬如包裝、廣告、標誌等）行銷元素的心理與行為反應，解構大腦運作之謎，推翻我們過去的表象認知。你想知道其中的奧祕嗎？‧咖啡店裡的咖啡就是比較好喝，為什麼？‧簡單和複雜的字型運用 ... Leer más

    $11.99 USD o gratis con Kobo Plus

  • 向矽谷學敏捷創新：史丹佛轉型專家親授微軟、亞馬遜等矽谷巨頭8大致勝心態，打造創新、活力十足的卓越組織

    Going on Offense: A Leader’s Playbook for Perpetual Innovation

    Traducido por 鍾玉玨 ...
    de 貝南．塔布里奇, Behnam Tabrizi ...
    蘋果、微軟、亞馬遜……持續創新的祕訣是什麼？史丹佛轉型領導聖經，帶你打造活力十足的卓越組織★《今日美國》、《富比士》和《企業家》 評選為五大商業書之一★ NEXT BIG IDEA俱樂部2023 必讀書籍★ 史丹佛熱門課程「如何帶領組織成功轉型」精華集結為什麼微軟能歷久不衰，今日再度站上股價高峰？為什麼蘋果能一再推出劃時代產品，顛覆數個產業？為什麼是亞馬遜發明了電子書閱讀器Kindle？為什麼特斯拉能夠發明出電動車並推行至全世界，其充電樁讓所有汽車業者都追著用？為什麼這些偉大的公司都位在美國矽谷？他們在想什麼？他們做對了什麼？答案是敏捷與創新，在AI遠比人類更聰明、背後有機器人大軍虎視眈眈的今天，企業唯有不斷敏捷調整與永續創新才得以生存。本書將揭開亞馬遜、蘋果、特斯拉、微軟等矽谷巨頭都有的8大致勝心態5... ... Leer más

    $9.99 USD