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1 - 12 de 12 resultados para “ronald d smith”
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  • Strategic Planning for Public Relations

    de Deborah A. Silverman, Ronald D. Smith ...
    The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns.Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. ... Leer más

    $105.99 USD

  • Becoming a Public Relations Writer

    Strategic Writing for Emerging and Established Media

    de Natalie T. J. Tindall, Amber L. Hutchins, Ronald D. Smith ...
    The seventh edition of Becoming a Public Relations Writer serves as an essential guide to the writing process for public relations practice.The text covers public relations writing formats across digital and traditional media, providing comprehensive examples, guidelines, and exercises to learn the fundamentals of public relations writing and help students practice their writing and editing skills ... Leer más

    $104.99 USD

  • MediaWriting

    Print, Broadcast, Online, and Public Relations

    de Deborah A. Silverman, Brian S. Meyer, Joe Marren, W. Richard Whitaker, Ronald D. Smith, Janet E. Ramsey ...
    Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing.Drawing on a wealth of real-world examples and featuring helpful "How To" boxes throughout, MediaWriting explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets.Expanded and updated throughout ... Leer más

    $104.99 USD

  • Becoming a Public Relations Writer

    Strategic Writing for Emerging and Established Media

    de Ronald D. Smith ...
    The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice.Smith provides comprehensive examples, guidelines and exercises that allow students to both learn the fundamentals of public relations writing and practice their writing skills. Ethical and legal issues are woven throughout the text, which covers ... Leer más

    $100.99 USD

  • MediaWriting

    Print, Broadcast, and Public Relations

    de W. Richard Whitaker, Ronald D. Smith, Janet E. Ramsey ...
    MediaWriting is an invaluable resource for students planning to enter the dynamic and changing world of media writing in the twenty-first century. With easy-to-read chapters, a wealth of updated, real-world examples, and helpful "How To" boxes throughout, this textbook explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets. Some ... Leer más

    $100.99 USD

  • Veterinary Clinical Epidemiology

    From Patient to Population

    de Ronald D. Smith ...
    4* Doody's Review!Ideal for veterinary students, residents and clinicians, the fourth edition of this bestselling textbook has been fully updated in line with developments in research and teaching. The logical chapter progression reflects the stages in a clinical case work-up and how epidemiological concepts and methods contribute. This new editionprovides guidelines for improving patient and ... Leer más

    $132.99 USD

  • Thomas Ewing Jr.

    Frontier Lawyer and Civil War General

    de Ronald D. Smith ...
    Series Libro 1 - Shades of Blue and Gray
    An Ohio family with roots in the South, the Ewings influenced the course of the Midwest for more than fifty years. Patriarch Thomas Ewing, a former Whig senator and cabinet member who made his fortune as a real estate lawyer, raised four major players in the nation’s history—including William Tecumseh “Cump” Sherman, taken into the family as a nine-year-old, who went on to marry his foster sister ... Leer más

    $21.59 USD

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  • Generation Z Goes to College

    de Corey Seemiller, Meghan Grace ...
    Say Hello to Your Incoming Class—They're Not Millennials AnymoreGeneration Z is rapidly replacing Millennials on college campuses. Those born from 1995 through 2010 have different motivations, learning styles, characteristics, skill sets, and social concerns than previous generations. Unlike Millennials, Generation Z students grew up in a recession and are under no illusions about their prospects ... Leer más

    $18.00 USD

  • Becoming a Design Entrepreneur

    How to Launch Your Design-Driven Ventures from Apps to Zines

    de Lita Talarico, Steven Heller ...
    Any designer who runs a studio, office, or firm is entrepreneurial. In fact, anyone with a studio already has an infrastructure for entrepreneurial content development, and with the technological developments over the last few decades, there are more opportunities now than ever. The use of computers has allowed not only new tools for creating design, but also enables makers with entirely new ways ... Leer más

    $14.99 USD

  • Niche Envy

    Marketing Discrimination in the Digital Age

    de Joseph Turow ...
    The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted—to be valued as a customer. But if we thought about it, we might realize that ... Leer más

    $18.99 USD

  • Fundamentals of Freelance Writing

    de ADEOGUN KAYODE ...
    This book is a perfect guide, workbook and reference for those learning to write for personal, academic and professional purposes. It is a combination for classroom or individual learning and an invaluable resource for writing. It contains numerous examples and exercises to reinforce each stage of the process of writing.You will learn how to organize your thoughts, develop ideas in coherent ... Leer más

    $9.00 USD o gratis con Kobo Plus

  • The Age of the Platform

    How Amazon, Apple, Facebook, and Google Have Redefined Business

    de Phil Simon ...
    Buoyed by the success of Amazon, Apple, Facebook, and Google, thousands of companies of all sizes are fundamentally rethinking how they do business. They are creating vibrant ecosystems and, in the process, reaping big rewards. In the tradition of The Long Tail, The Age of the Platform demonstrates how the world of business today is vastly different from that of even ten years ago. Today, the most ... Leer más

    $4.99 USD o gratis con Kobo Plus