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  • Sales Enablement 3.0

    The Blueprint to Sales Enablement Excellence

    Sales Enablement 3.0 Is Both an Art and Science! There are no magical silver bullets or single approach that will guarantee that you will be successful! There is, however, a formula just like any other success process, program, or tool that requires a combination of practical application, trial and error, mixed with a lot of conversations with Sales leaders to understand their wants, needs, and ... Leer más

    $14.99 USD o gratis con Kobo Plus

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  • Sales Enablement

    A Master Framework to Engage, Equip, and Empower A World-Class Sales Force

    Put buyer experience and selling resources front-and-center to boost revenueSales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this ... Leer más

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  • The Collaborative Organization: A Strategic Guide to Solving Your Internal Business Challenges Using Emerging Social and Collaborative Tools

    de Jacob Morgan ...
    Solve business problems, uncover new opportunities, and ignite innovation using the newest collaborative technologiesThe Collaborative Organization gives you a strategic approach to building, implementing, and using social and collaborative technologies—such as those created by Jive and Yammer—to create innovative products, solve business problems, and create new processes that will foster lasting ... Leer más

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  • Lean Agile Marketing

    How to Become Agile and Deliver Marketing Success

    de Femi Olajiga ...
    Lean Agile Marketing explains how to apply agile methodologies to marketing. The book contains a realistic and actionable guide to starting agile in marketing, including practical examples and more detailed case studies of different types of agile marketing teams which illustrate the application of agile within marketing teams from start to finish. You will learn how to apply lean and agile ... Leer más

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  • From a Good Sales Call to a Great Sales Call: Close More by Doing What You Do Best

    Create a Tailor-Made Sales Strategy Using Lessons from the Field!When things don’t go well on a sales call, you probably ask yourself, “Why did I lose that sale?” . . . and then move on.But the question remains: Why did you lose that sale? Learning the answer can mean the difference between landing and losing the next sale. From a Good Sales Call to a Great Sales Call teaches you how to assess ... Leer más

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  • From Analyst to Leader

    Elevating the Role of the Business Analyst

    Become equipped with the principles, knowledge, practices, and tools need to assume a leadership role in an organization. From Analyst to Leader: Elevating the Role of the Business Analyst uncovers the unique challenges for the business analyst to transition from a support role to a central leader serving as change agent, visionary, and credible leader. ... Leer más

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  • What Executives Need to Know About Project Management

    Series Libro 2 - The IIL/Wiley Series in Project Management
    As project management has evolved and matured, so has the executive's role in project management. To ensure the success of individual projects and the organization as a whole, today's executives are increasingly involved in activities such as capacity planning, portfolio management, prioritization, and strategic planning specifically for project management. In fact, more and more executives are ... Leer más

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  • The Analytical Marketer

    How to Transform Your Marketing Organization

    How to lead the changeAnalytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified ... Leer más

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  • Vendor Management

    If you’ve said any of the following, then this book is for you “We have hundreds of vendors — this will take forever!” “I have no idea who our vendors are or what they’re providing” “My current process is too manual & time-consuming” “Excel can no longer handle our needs" “We need executive summaries to share with management & auditors” “We need documentation on all our vendors and contracts” “We ... Leer más

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  • Agile Leadership

    A Leader’S Guide to Orchestrating Agile Strategy, Product Quality and It Governance

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    Architecting and Orchestrating Agile focuses not only on the day to day agile activities and people interaction, but also focuses on the designing aspects of Agile. And it starts with Program and Portfolio stakeholders alignment of strategic themes, driving clarity with business and architectural Epics and how that fits down to program and team level tactical planning. The leadership must make ... Leer más

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  • The Six Disciplines of Agile Marketing

    Proven Practices for More Effective Marketing and Better Business Results

    de Jim Ewel ...
    Transform your organization using Agile principles with this proven frameworkThe Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization.The Six ... Leer más

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