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  • Managerial Economics

    A Strategic Approach

    Traditional microeconomic theory has much to offer a manager. It suggests ways to increase profits by setting prices and packaging services, using advertising to increase demand and shows how internet auction sites like eBay affect competition and profitability. By using game theory to present and solve a manager’s decision-making problems and by focusing on the strategic nature of these problems, ... Leer más

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  • Managerial Economics

    A Game Theoretic Approach

    This book can be used as a way of introducing business and management students to economic concepts as well as providing economics students with a clear grasp of how to use the skills they will need in the world of business. Topics covered include: *product differentiation *price discrimination *hiring and training workers *labor-management relations *international trade A host of key features are ... Leer más

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  • The Portable MBA

    Series Libro 34 - The Portable MBA Series
    A totally revised new edition of the bestselling guide to business school basicsThe bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the ... Leer más

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  • An Inquiry into the Nature and Causes of the Wealth of Nations - The Original Classic Edition

    de Smith Adam ...
    Addressing the nature and causes of the wealth of nations, Adam Smith made one of the most potent contributions to subsequent ideological history. In the West since the early-19th century he has been the patron saint of homo economicus. More recently, successive British governments have invoked his policy recommendations of free trade and laissez-faire to aid their extension of privatization and ... Leer más

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  • Million Dollar Consulting

    de Alan Weiss ...
    The Long-Awaited Update for Building a Thriving ConsultancyCompletely updated for today’s busier-than-ever consultants, this classic guide covers the ins and outs for competing and winning in this ultracompetitive field. You’ll find step-by-step advice on how to raise capital, attract clients, create a marketing plan, and grow your business into a $1 million-per-year firm, plus brand-new material ... Leer más

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  • The Essential Deming: Leadership Principles from the Father of Quality

    The name W. Edwards Deming is synonymous with the most insightful views, ideas, and commentary on management and quality control. Referred to as "the high prophet of quality" by the New York Times, Deming was instrumental in the spectacular rise of Japanese industry after World War II and influenced many of the world's most innovative managers in the ensuing decades. His original ideas led ... Leer más

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  • Papers on the Science of Administration

    Edición de Luther Gulick, L. Urwick ...
    This edited collection includes contributions by Mary Parker Follett, Henri Fayol, James D. Mooney and Henry S. Dennison, and L. J. Henderson, T. N. Whitehead and Elton Mayo. The paper by Henderson, Whitehead and Mayo discusses the findings of the Hawthorne experiments. Whilst admiring the pioneering work of Taylor, these authors criticize scientific management on the grounds that it does not ... Leer más

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  • Leading processes to lead companies: Lean Six Sigma

    Kaizen Leader & Green Belt Handbook

    Series series Economics and Finance (R0)
    This Minibook is a brief guide for Green Belt during a Lean Six Sigma project management or for Kaizen Leader during a process improvement activity. Through both its theoretical concepts and practical examples it is a pocket book for a quick consultancy. Authors idea comes from companies needs in order to analyze information useful to know in depth different kind of processes. The set of Six Sigma ... Leer más

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  • New Perspectives on Industrial Organization

    With Contributions from Behavioral Economics and Game Theory

    Series series Economics and Finance (R0)
    This book covers the main topics that students need to learn in a course on Industrial Organization. It reviews the classic models and important empirical evidence related to the field. However, it will differ from prior textbooks in two ways. First, this book incorporates contributions from behavioral economics and neuroeconomics, providing the reader with a richer understanding of consumer ... Leer más

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  • Winning With Risk Management

    Series Libro 2 - Financial Engineering And Risk Management
    This book develops the notion that companies can succeed on the basis of risk management, much as companies compete on efficiency, costs, labor, location, and other dimensions. The reality of risk and how it impacts companies is that it is much more definite, often catastrophic and looks more like a shock. This is striking, as a difference between firms on risk different than a marginal difference ... Leer más

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  • Engineering Culture

    Control and Commitment in a High-Tech Corporation

    de Gideon Kunda ...
    Series series Labor And Social Change
    Engineering Culture is an award-winning ethnography of the engineering division of a large American high-tech corporation. Now, this influential book—which has been translated into Japanese, Italian, and Hebrew—has been revised to bring it up to date. In Engineering Culture, Gideon Kunda offers a critical analysis of an American company's well-known and widely emulated "corporate culture." Kunda ... Leer más

    $24.99 USD