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“robert kozinets”

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  • Netnography

    The Essential Guide to Qualitative Social Media Research

    de Robert Kozinets ...
    Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students ... Leer más

    $71.99 USD

  • Influencers and Creators

    Business, Culture and Practice

    de Robert Kozinets, Ulrike Gretzel, Rossella Gambetti ...
    Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why ... Leer más

    $67.99 USD

  • Consumer Tribes

    de Bernard Cova, Robert Kozinets, Avi Shankar ...
    Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the ... Leer más

    $73.99 USD

  • Qualitative Consumer and Marketing Research

    de Eileen Fischer, Robert Kozinets, Russell W. Belk ...
    How is qualitative marketing and consumer research conducted today?- What is rigorous research in this field?- What are the new, cutting edge techniques?Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a ... Leer más

    $93.99 USD

  • Influencer & creator

    Business, cultura e pratica

    de Robert V. Kozinets, Ulrike Gretzel, Rossella Gambetti ...
    Traducido por Elisa Tomassucci ...
    Influencer e content creator stanno condizionando profondamente molti aspetti culturali e di business della società contemporanea e, per questa ragione, rappresentano uno dei fenomeni mediatici più importanti al mondo. Unendo riflessioni critiche e concettuali all'avanguardia, consigli di natura pratica, un'ampia casistica di esempi e numerosi diagrammi e figure, questo volume offre un'immagine a ... Leer más

    $38.99 USD

  • Netnography Unlimited

    Understanding Technoculture using Qualitative Social Media Research

    Edición de Robert V. Kozinets, Rossella Gambetti ...
    Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. Shaped by academic fields, industries, national contexts, technologies and platforms, and languages and cultures for over two decades, netnography has impacted the research practices of scholars around the world.In this volume, 34 researchers present 19 ... Leer más

    $73.99 USD

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    Buzzing Communities cuts through the fluff to offer a clear process for creating thriving online communities. This book combines a century of proven science, dozens of real-life examples, practical tips, and trusted community-building methods. This step-by-step guide includes a lifecycle for tracking your progress and a framework for managing your organization's community efforts. This Book Will ... Leer más

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  • Status and Culture

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  • Teaching and Digital Technologies

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    Edición de Michael Henderson, Geoff Romeo ...
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  • Essential Tools for Management Consulting

    Tools, Models and Approaches for Clients and Consultants

    de Simon Burtonshaw-Gunn ...
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  • The Consumer Society Reader

    Edición de Juliet Schor, Douglas B. Holt ...
    The Consumer Society Reader features a range of key works on the nature and evolution of consumer society. Included here is much-discussed work by leading critics such as Jean Baudrillard, Susan Bordo, Dick Hebdige, bell hooks, and Janice Radway. Also included is a full range of classics, such as Frankfurt School writers Adorno and Horkheimer on the Culture Industry; Thorstein Veblen's oft-cited ... Leer más

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