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  • Kočka a myš; Politika Srí Lanky a Číny zadržování úvěrů: jak čínský drak bodl ostrov do zad?

    Po získání nezávislosti na Británii v roce 1948 je Srí Lanka tentokrát v nejhorší ekonomické krizi. Koronavirová pandemie, neefektivnost vlády v řízení národního hospodářství, nárůst cen energií po celém světě a devizové rezervy ve státní pokladně klesly na dno, vytvořily na Srí Lance katastrofální situaci. Srí Lanka není schopna platit dovozní ceny za základní komodity, jako jsou pohonné hmoty, ... Leer más

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  • Explorations in Critical Studies of Advertising

    Series series Routledge Research in Cultural and Media Studies
    This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical ... Leer más

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  • Audience

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  • How to Write Web Copy and Social Media Content

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  • Reality in Advertising

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    Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages-French, Japanese, Spanish, Dutch, German, Italian, Portuguese, ... Leer más

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  • Branding Cities

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    Series series Routledge Advances in Geography
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    An indispensable writing tool for authors.This Punctuation Primer contains generally accepted rules authors need to make reading clear, and enjoyable. This e-book is intended to be left open on the desktop as a ready reference while writing. It explains and provides examples for:Commas Semicolons ColonsDashes Ellipses ParenthesesQuestions Quotations ExclamationsPeriods Dates ApostrophesDialogue ... Leer más

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