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Unternehmenserfolg in den USA

Strategie, Markteintritt, Kultur - die größten Fehler, die besten Praxistipps

de Ralf Drews, Melissa Lamson ...

Die USA ist nach wie vor die erste Anlaufstelle für europäische Investoren und wird dies auch in Zukunft bleiben. Obwohl viele Firmen dies erkannt haben, zeigt eine Studie, dass 70% aller Auslandsinvestitionen scheitern – zumeist aufgrund von Fehlkommunikation und mangelndem kulturellen Verständnis.In ihrem Buch bringen Ralf Drews und Melissa Lamson die Bedürfnisse US-amerikanischer Kunden mit ... Leer más

$40.99 USD

Die USA ist nach wie vor die erste Anlaufstelle für europäische Investoren und wird dies auch in Zukunft bleiben. Obwohl viele Firmen dies erkannt haben, zeigt eine Studie, dass 70% aller Auslandsinvestitionen scheitern – zumeist aufgrund von Fehlkommunikation und mangelndem kulturellen Verständnis.In ihrem Buch bringen Ralf Drews und Melissa Lamson die Bedürfnisse US-amerikanischer Kunden mit
... Leer más
Market Entry into the USA

Why European Companies Fail and How to Succeed

de Ralf Drews, Melissa Lamson ...

Series series Business and Management (R0)
This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe ... Leer más

$49.99 USD

This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe
... Leer más

Wine Positioning

A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

de Pierre Mora ...

Series series Business and Management (R0)
This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a ... Leer más

$58.99 USD

This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a
... Leer más
Research Methods

de Steve Chapman, Patrick McNeill, Patrick McNeill ...

Since its first edition in 1985, Patrick McNeill's Research Methods has become a classic introductory text for students of sociology at A level and in undergraduate courses as well as for a range of specialists in education, business, social care and medicine who need a brief but authoritative account of how sociologists set about conducting research.After a brief overview of the history of ... Leer más

$60.99 USD

Since its first edition in 1985, Patrick McNeill's Research Methods has become a classic introductory text for students of sociology at A level and in undergraduate courses as well as for a range of specialists in education, business, social care and medicine who need a brief but authoritative account of how sociologists set about conducting research.After a brief overview of the history of
... Leer más
Ethics and Neuromarketing

Implications for Market Research and Business Practice

Edición de Andrew R. Thomas, Nicolae Alexandru Pop, Ana Maria Iorga, Cristian Ducu ...

Series series Business and Management (R0)
This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. ... Leer más

$107.99 USD

This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection.
... Leer más
Beyond the Consumption Bubble

Edición de Kay Glans, Karin Ekström ...

Series series Routledge Interpretive Marketing Research
Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the question of whether we must continuously increase our consumption to avoid a recession and whether ... Leer más

$67.99 USD

Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the question of whether we must continuously increase our consumption to avoid a recession and whether
... Leer más
Produktmanagement

Grundlagen - Methoden - Beispiele

de Frank Huber, Andreas Herrmann ...

Series series Business and Economics (German Language)
Zurzeit gibt es im Bereich Marketing kaum ein Themengebiet, bei welchem die Praxis so nach Anregungen aus der Wissenschaft sucht wie im Produktmanagement. Andreas Herrmann und Frank Huber erläutern detailliert Strategien und Techniken des Produktmanagements. Alle Kapitel folgen einer einheitlichen Grundstruktur: betriebswirtschaftlich relevante Problemstellung, kurze theoretische Grundlage, ... Leer más

$44.99 USD

Zurzeit gibt es im Bereich Marketing kaum ein Themengebiet, bei welchem die Praxis so nach Anregungen aus der Wissenschaft sucht wie im Produktmanagement. Andreas Herrmann und Frank Huber erläutern detailliert Strategien und Techniken des Produktmanagements. Alle Kapitel folgen einer einheitlichen Grundstruktur: betriebswirtschaftlich relevante Problemstellung, kurze theoretische Grundlage,
... Leer más
Leading Global Innovation

Facilitating Multicultural Collaboration and International Market Success

de Karina R. Jensen ...

Series series Business and Management (R0)
Responding to the need for organizations to improve global strategic planning and execution,this bookpresents a framework for effectively conceiving and executing new concepts for international markets. Filling an important gap in knowledge and research on global innovation, the author demonstrates how leaders can facilitate multicultural collaboration in service of organizational performance. ... Leer más

$40.99 USD

Responding to the need for organizations to improve global strategic planning and execution,this bookpresents a framework for effectively conceiving and executing new concepts for international markets. Filling an important gap in knowledge and research on global innovation, the author demonstrates how leaders can facilitate multicultural collaboration in service of organizational performance.
... Leer más
Google Sniper 3.0

de kevin duru ...

Google Sniper 3.0 is a complete system about creating tiny "2 hour to build" sites that will bring in commissions for you on complete autopilot for months, and even years to come. This course will teach you exactly how to create these sites - The ENTIRE process, start to finish. Nothing is left out.The whole system is based upon your site getting free, hands off, targeted traffic which is ... Leer más

$2.15 USD

PEDIDO ANTICIPADO

Google Sniper 3.0 is a complete system about creating tiny "2 hour to build" sites that will bring in commissions for you on complete autopilot for months, and even years to come. This course will teach you exactly how to create these sites - The ENTIRE process, start to finish. Nothing is left out.The whole system is based upon your site getting free, hands off, targeted traffic which is
... Leer más
Management of the Fuzzy Front End of Innovation

Edición de Oliver Gassmann, Fiona Schweitzer ...

Series series Business and Management (R0)
This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, ... Leer más

$58.99 USD

This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions,
... Leer más
How Asian Women Lead

Lessons for Global Corporations

de J. Horan ...

Series series Business and Management (R0)
How Asian Women Lead provides a vastly different picture than Western-focused leadership literature, highlighting obstacles Asian women face reaching the top, and looking beneath the corporate surface to show cultural and family perspectives. ... Leer más

$40.99 USD

How Asian Women Lead provides a vastly different picture than Western-focused leadership literature, highlighting obstacles Asian women face reaching the top, and looking beneath the corporate surface to show cultural and family perspectives.
... Leer más
Shopping Enjoyment

Determinanten, Auswirkungen und moderierende Effekte

de Eva Schuckmann ...

Series Libro 17 - Schriften zu Marketing und Handel
Shopping Enjoyment bildet einen strategischen Ansatzpunkt für den stationären Handel, um sich von Anbietern des e-Commerce abzuheben. Auf der Basis eines theoretisch-konzeptionell fundierten Untersuchungsmodells werden in diesem Buch der Einfluss geschäftspolitischer Maßnahmen des Handels auf Shopping Enjoyment und die Effekte hinsichtlich der kunden- und unternehmensbezogenen Erfolgsgrößen ... Leer más

$72.99 USD

Shopping Enjoyment bildet einen strategischen Ansatzpunkt für den stationären Handel, um sich von Anbietern des e-Commerce abzuheben. Auf der Basis eines theoretisch-konzeptionell fundierten Untersuchungsmodells werden in diesem Buch der Einfluss geschäftspolitischer Maßnahmen des Handels auf Shopping Enjoyment und die Effekte hinsichtlich der kunden- und unternehmensbezogenen Erfolgsgrößen
... Leer más

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Serie m´´as popular en Estados Unidos

Business and Management (R0)

Unternehmenserfolg in den USA

Market Entry into the USA

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Wine Positioning

Research Methods

Ethics and Neuromarketing

Beyond the Consumption Bubble

Produktmanagement

Leading Global Innovation

Google Sniper 3.0

Management of the Fuzzy Front End of Innovation

How Asian Women Lead

Shopping Enjoyment

eReaders

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Business and Management (R0)

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