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Tourism and Technology

The Future

de Pratap Dixit ...

"Tourism and Technology: The Future" explores the dynamic intersection between the tourism industry and technological advancements shaping its evolution. We delve into the innovative ways technology is revolutionizing every aspect of tourism, from traveler experiences to destination management and sustainability practices. The book traces the historical context of technology in tourism, ... Leer más

$29.99 USD o gratis con Kobo Plus

"Tourism and Technology: The Future" explores the dynamic intersection between the tourism industry and technological advancements shaping its evolution. We delve into the innovative ways technology is revolutionizing every aspect of tourism, from traveler experiences to destination management and sustainability practices. The book traces the historical context of technology in tourism,
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Marketing in Hospitality and Travel

de Pratap Dixit ...

"Marketing in Hospitality and Travel" is a comprehensive guidebook that explores the dynamic and evolving landscape of marketing within the hospitality and travel industries. We blend theoretical insights with practical strategies, offering a roadmap for professionals and businesses aiming to thrive in an increasingly competitive and consumer-driven market.We begin by exploring fundamental ... Leer más

$29.99 USD o gratis con Kobo Plus

"Marketing in Hospitality and Travel" is a comprehensive guidebook that explores the dynamic and evolving landscape of marketing within the hospitality and travel industries. We blend theoretical insights with practical strategies, offering a roadmap for professionals and businesses aiming to thrive in an increasingly competitive and consumer-driven market.We begin by exploring fundamental
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Future-Ready Retail

How to Reimagine the Customer Experience, Rebuild Retail Spaces and Reignite our Shopping Malls and Streets

de Ibrahim Ibrahim ...

Traditional shops are facing challenging and unprecedented times. Future-Ready Retail explains how changing consumer needs, the impact of digital and the issues around health, wellness and distancing have transformed retail and provides compelling solutions to help reimagine the high street and out-of-town malls.Conventional high streets, shopping arcades and retail malls throughout the world no ... Leer más

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Traditional shops are facing challenging and unprecedented times. Future-Ready Retail explains how changing consumer needs, the impact of digital and the issues around health, wellness and distancing have transformed retail and provides compelling solutions to help reimagine the high street and out-of-town malls.Conventional high streets, shopping arcades and retail malls throughout the world no
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Principles of Marketing Scandinavian Edition, 3rd edn, ePub

de Anders Parment, Philip Kotler, Gary Armstrong ...

Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong’s classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing outlines and ... Leer más

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Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong’s classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing outlines and
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Tourism Marketing for Cities and Towns

Using Social Media and Branding to Attract Tourists

de Bonita Kolb ...

Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own ... Leer más

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Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own
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Hospitality Marketing

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de Dogan Gursoy, Francis Buttle, David Bowie ...

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, ... Leer más

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Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing,
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Hospitality and Travel Marketing

de Alastair M. Morrison ...

Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation.Written in a user-friendly style and structured in a logical and organized manner to aid learning, students benefit from the ease of ... Leer más

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Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation.Written in a user-friendly style and structured in a logical and organized manner to aid learning, students benefit from the ease of
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The Workplace You Need Now

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de Sanjay Rishi, Benjamin Breslau, Peter Miscovich ...

Accelerated by the COVID-19 pandemic, the world of work has undergone a lasting transformation. Individuals, organizations and institutions are seeking the right balance of workspace opportunities. Workers want to know how remote work can fit into their lives, and how the office can meet their needs.In The Workplace You Need Now: Shaping Spaces for the Future of Work, work environment executives ... Leer más

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Accelerated by the COVID-19 pandemic, the world of work has undergone a lasting transformation. Individuals, organizations and institutions are seeking the right balance of workspace opportunities. Workers want to know how remote work can fit into their lives, and how the office can meet their needs.In The Workplace You Need Now: Shaping Spaces for the Future of Work, work environment executives
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"Memorable Experiences in Destination Marketing" comprehensively explores the strategies, challenges, and innovations shaping destination marketing. Authored by industry experts, we delve into promoting destinations in an era where tourism is a dynamic and competitive global industry.We begin by unraveling the fundamental principles of destination marketing, emphasizing the importance of ... Leer más

$29.99 USD o gratis con Kobo Plus

"Memorable Experiences in Destination Marketing" comprehensively explores the strategies, challenges, and innovations shaping destination marketing. Authored by industry experts, we delve into promoting destinations in an era where tourism is a dynamic and competitive global industry.We begin by unraveling the fundamental principles of destination marketing, emphasizing the importance of
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Airline Products, Travel Marketing, and Tourism Economics

de Kamlesh Rawal ...

Explore the intricate dynamics of the travel industry with our comprehensive guide, "Airline Products, Travel Marketing, and Tourism Economics." This book offers a holistic view of the challenges and opportunities shaping the global travel landscape, covering a wide range of topics from marketing strategies to economic principles and airline product innovations.Dive into the fascinating world of ... Leer más

$29.99 USD o gratis con Kobo Plus

Explore the intricate dynamics of the travel industry with our comprehensive guide, "Airline Products, Travel Marketing, and Tourism Economics." This book offers a holistic view of the challenges and opportunities shaping the global travel landscape, covering a wide range of topics from marketing strategies to economic principles and airline product innovations.Dive into the fascinating world of
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Unworking

The Reinvention of the Modern Office

de Jeremy Myerson, Philip Ross ...

Over the past hundred years, the office has been integral to the development of modern society. It has shaped the architecture of our cities, the behaviour of our organizations and the everyday movements of millions of people. In 2020, however, the global pandemic brought our attendance in the office to an abrupt halt and triggered a complete re-evaluation of the purpose of the workplace. This ... Leer más

$22.99 USD

Over the past hundred years, the office has been integral to the development of modern society. It has shaped the architecture of our cities, the behaviour of our organizations and the everyday movements of millions of people. In 2020, however, the global pandemic brought our attendance in the office to an abrupt halt and triggered a complete re-evaluation of the purpose of the workplace. This
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Managing Global Innovation

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de Yves L. Doz, Keeley Wilson ...

The key to bridging your global innovation gapIn today’s global economy, it would be short-sighted to rely solely on local resources for new-product innovations. Instead, knowledge and activity critical to innovation most likely lie outside your company’s home territories-sometimes far outside. And this distance makes it harder than ever to obtain and integrate these resources, eating away at your ... Leer más

$25.99 USD o gratis con Kobo Plus

The key to bridging your global innovation gapIn today’s global economy, it would be short-sighted to rely solely on local resources for new-product innovations. Instead, knowledge and activity critical to innovation most likely lie outside your company’s home territories-sometimes far outside. And this distance makes it harder than ever to obtain and integrate these resources, eating away at your
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Tourism and Technology

Marketing in Hospitality and Travel

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Future-Ready Retail

Principles of Marketing Scandinavian Edition, 3rd edn, ePub

Tourism Marketing for Cities and Towns

Hospitality Marketing

Hospitality and Travel Marketing

The Workplace You Need Now

Memorable Experiences in Destination Marketing

Airline Products, Travel Marketing, and Tourism Economics

Unworking

Managing Global Innovation

eReaders

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