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1 - 12 de 12 resultados para “peter sh leeflang”
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  • Modeling Markets

    Analyzing Marketing Phenomena and Improving Marketing Decision Making

    de Jaap E. Wieringa, Koen H. Pauwels, Peter S.H. Leeflang, Tammo H.A. Bijmolt ...
    Series series Business and Management (R0)
    This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models ... Leer más

    $143.99 USD

  • Advanced Methods for Modeling Markets

    Edición de Peter S. H. Leeflang, Jaap E. Wieringa, Tammo H.A Bijmolt, Koen H. Pauwels ...
    Series series Business and Management (R0)
    This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. It is intended as a follow-on and companion to Modeling Markets (2015), in which the authors presented the basics of ... Leer más

    $332.99 USD

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  • Project Planning, Scheduling, and Control: The Ultimate Hands-On Guide to Bringing Projects in On Time and On Budget , Fifth Edition

    The Ultimate Hands-On Guide to Bringing Projects in On Time and On Budget

    de James Lewis ...
    All you need to execute a project perfectlyA new edition of the classic project management book is here, revised and updated with even more guidelines and real-world examples. This expanded fifth edition provides an applications-oriented understanding of the issues you must confront and important tips for passing the Project Management Professional exam.The standard guidebook in the Project ... Leer más

    $43.99 USD

  • Probabilistic Reliability Models

    de Igor A. Ushakov ...
    Practical Approaches to Reliability Theory in Cutting-Edge ApplicationsProbabilistic Reliability Models helps readers understand and properly use statistical methodsand optimal resource allocation to solve engineering problems.The author supplies engineers with a deeper understanding of mathematical models while alsoequipping mathematically oriented readers with a fundamental knowledge of the ... Leer más

    $96.00 USD

  • Breakthrough Marketing Plans

    How to Stop Wasting Time and Start Driving Growth

    de Tim Calkins ...
    Series series Business and Management (R0)
    Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create ... Leer más

    $44.99 USD

  • WCOM (World Class Operations Management)

    Why You Need More Than Lean

    Edición de Carlo Baroncelli, Noela Ballerio ...
    Series series Engineering (R0)
    This book deals with World Class Operations Management (WCOM), detailing its principles, methods and organisation, and the results that this approach can bring about. Utilising real-world case studies illustrated by companies that have adopted this model (interviews with Saint-Gobain, L’Oréal, Tetra Pak, Bemis, and Bel Executives), it describes common patterns drawn from decades of hands-on ... Leer más

    $98.99 USD

  • Informal Introduction to Stochastic Processes with Maple

    de Paul Vrbik, Jan Vrbik ...
    Series series Mathematics and Statistics (R0)
    The book presents an introduction to Stochastic Processes including Markov Chains, Birth and Death processes, Brownian motion and Autoregressive models. The emphasis is on simplifying both the underlying mathematics and the conceptual understanding of random processes. In particular, non-trivial computations are delegated to a computer-algebra system, specifically Maple (although other systems can ... Leer más

    $49.99 USD

  • The Operations Advantage

    A Practical Guide to Making Operations Work

    de Professor Nigel Slack ...
    The study and practice of operations has shifted to reflect the new challenges and uncertainties of how to thrive in today's ever-changing world. The Operations Advantage identifies the most significant challenges to the practice of operations management and gives guidance on how businesses can respond. Leaders need to link the strategic objectives of the business clearly and logically to its ... Leer más

    $46.99 USD

  • Leading Pharmaceutical Operational Excellence

    Outstanding Practices and Cases

    Edición de Thomas Friedli, Prabir Basu, Daniel Bellm, Jürgen Werani ...
    Series series Business and Management (R0)
    Achieving operational excellence is a challenge for the pharmaceutical industry, with many companies setting successful examples time and again. This book presents such leading practices for managing operational excellence throughout the pharmaceutical industry. Based on the St.Gallen OPEX Model the authors describe the current status of OPEX and the future challenges that have to be dealt with. ... Leer más

    $152.99 USD

  • Essentials of Risk Theory

    Edición de Sabine Roeser, Per Sandin, Martin Peterson, Rafaela Hillerbrand ...
    Series series Philosophy and Religion (R0)
    Risk has become one of the main topics in fields as diverse as engineering, medicine and economics, and it is also studied by social scientists, psychologists and legal scholars. This Springer Essentials version offers an overview of the in-depth handbook and highlights some of the main points covered in the Handbook of Risk Theory. The topic of risk also leads to more fundamental questions such ... Leer más

    $53.99 USD

  • What Were They Thinking?

    Marketing Lessons You Can Learn from Products That Flopped

    de Robert McMath ...
    Those ignorant of the mistakes of the past are bound to lose a lot of money. That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it. There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry. Their mission: to avoid the misguided, expensive, and occasionally ... Leer más

    $14.99 USD

  • Intelligent Techniques in Engineering Management

    Theory and Applications

    Edición de Cengiz Kahraman, Sezi Çevik Onar ...
    Series series Engineering (R0)
    This book presents recently developed intelligent techniques with applications and theory in the area of engineering management. The involved applications of intelligent techniques such as neural networks, fuzzy sets, Tabu search, genetic algorithms, etc. will be useful for engineering managers, postgraduate students, researchers, and lecturers.The book has been written considering the contents of ... Leer más

    $143.99 USD