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“peter fader”

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  • Customer Centricity

    Focus on the Right Customers for Strategic Advantage

    de Peter Fader ...
    A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management, and customer lifetime value.Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong—like the coffeehouse giant Starbucks—have only recently started to figure this out.Starbucks is one of many ... Leer más

    $12.99 USD

  • Audiolibro

    Customer Centricity

    Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)

    de Peter Fader ...
    Narrado por Patrick Lawlor ...

    Completo

    3 hora 4 minutos

    Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong—like the coffeehouse giant Starbucks—have only recently started to figure this out.Starbucks is one of many companies that has successfully executed a pivot that puts the company in a customer-centric mindset, an approach that Wharton professor Peter Fader describes in Customer ... Leer más

    $10.99 USD

  • The Customer Centricity Ebook Collection (3 Books)

    Customer Centricity, The Customer Centricity Playbook, and The Customer-Base Audit

    de Peter Fader, Bruce G. S. Hardie, Michael Ross, Sarah E. Toms ...
    Available for the First Time—Three Books in One!The Customer Centricity Ebook Collection is a must-have for any business leader looking to understand and implement customer-centric strategies. This collection includes three essential books by renowned experts Peter Fader, Bruce Hardie, Michael Ross, and Sarah Toms, all of whom are leaders in the field of customer centricity.The collection includes ... Leer más

    $35.99 USD

  • The Customer Centricity Playbook

    Implement a Winning Strategy Driven by Customer Lifetime Value

    de Peter Fader, Sarah E. Toms ...
    ***2019 AXIOM BUSINESS BOOK AWARD WINNERFeatured in* Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers "actionable insights to drive immediate value," according to Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google.**How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion ... Leer más

    $14.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Customer-Base Audit

    The First Step on the Journey to Customer Centricity

    de Peter Fader, Michael Ross, Bruce G. S. Hardie ...
    As a leader in your organization, you will be very familiar with your organization’s key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures.But how much time have you spent reflecting on the fact that these revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? ... Leer más

    $17.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Audiolibro

    The Customer-Base Audit

    The First Step on the Journey to Customer Centricity

    de Peter Fader, Bruce Hardie, Michael Ross ...
    Narrado por Walter Dixon ...

    Completo

    4 hora 42 minutos

    As a leader in your organization, you will be very familiar with your organization's key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures.But how much time have you spent reflecting on the fact that these revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? ... Leer más

    $19.99 USD

    Disponible también en: eBook

    Disponible también en: eBook

  • Audiolibro

    The Customer Centricity Playbook

    Implement a Winning Strategy Driven by Customer Lifetime Value

    de Peter Fader, Sarah Toms ...
    Narrado por Steve Menasche ...

    Completo

    4 hora 2 minutos

    How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit?They discovered a simple truth—and acted on it: Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their ... Leer más

    $12.99 USD

    Disponible también en: eBook

    Disponible también en: eBook

  • Svenskarna och deras fäder de senaste 11 000 åren

    de Karin Bojs, Peter Sjölund, Eva Lindeberg ...
    Utnämnd till "Årets bok om svensk historia 2016" av Nättidningen Svensk HistoriaFörst befolkades nuvarande Sverige av stenåldersjägare. Efter några tusen år anslöt bönderna. Det har DNA-tekniken nyligen lärt oss. Men bara några få procent av nu levande svenska män kan spåra sina fädernelinjer till de första jägarna och de första bönderna. De allra flesta – runt 80 procent – härstammar från ett ... Leer más

    $8.99 USD

  • Vem är Fader Moon?

    de Jan-Peter Östberg ...
    Sun Myung Moon, religiongrundare från Korea, har fått ett oförtjänt dåligt rykte som "sektledare" i Sverige, men är däremot mycket respekterad över hela Asien. Vad beror det på? Kanske det säger mer om svensk massmedia än om Fader Moon. För första gången på svenska ges nu en insiktsfull beskrivning av Fader Moon. ... Leer más

    $6.99 USD

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  • Great Ceos Are Lazy

    How Exceptional Ceos Do More in Less Time

    de Jim Schleckser ...
    How do the really exceptional CEOs get more done in less time than everyone else? What is their technique for getting their work done while still having the time to spend pursuing hobbies and spending quality time with their friends and family? The truth is that great and lazy CEOs know a secret when it comes to time management. Rather than spending a little time on a lot of things, the best CEOs ... Leer más

    $7.99 USD o gratis con Kobo Plus

  • Marketing Metrics

    The Definitive Guide to Measuring Marketing Performance

    de Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein ...
    Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. ... Leer más

    $44.99 USD

  • High Growth Handbook

    Scaling startups from 10 to 10,000 people

    de Elad Gil ...
    High Growth Handbook is the playbook for growing your startup into a global brand.Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth tech companies including Airbnb, Twitter, Google, Stripe, and Square as they’ve grown from small companies into global enterprises.Across all of these breakout companies, Gil has identified a set of common ... Leer más

    Antes $15.00 USD Ahora $9.99 USD o gratis con Kobo Plus