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  • Understanding Business Ethics

    Understanding Business Ethics, Fourth Edition offers an impactful exploration into the realm of ethics in the global business environment. Authors Peter A. Stanwick and Sarah D. Stanwick integrate four key dimensions to differentiate their work from other ethics textbooks: a global perspective, real-world business cases, comprehensive ethics topics, and a consistent theme linking each chapter. ... Leer más

    $116.99 USD

  • Corporate Sustainability Leadership

    Corporate sustainability, now regarded as a vitally important topic on the agenda for businesses, has in recent years not only become embedded in postgraduate study, but is now also widely taught at the undergraduate level in business schools. Corporate Sustainability Leadership reflects the growing need for an accessible text at all levels of study. The book brings the topic of corporate ... Leer más

    $60.99 USD

  • Understanding Business Ethics

    "Looking for a deeply reflected and applicable textbook for in-class use in business ethics? Here it is. The best textbook I’ve ever found is the Stanwicks’ masterpiece. Your students will love it."—Volker Brecht, Southern University at New OrleansFilled with real-world case studies and examples of ethical dilemmas, Understanding Business Ethics, ***Third Edition***prepares students and managers ... Leer más

    $116.99 USD

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  • The Seven Layers of Integrity®

    “Can you teach people to behave ethically?”That’s the question being asked by business leaders and business school administrators across America as our country witnesses a wave of financial scandals.The Seven Layers of Integrity® both answers that question and provides a model that serves as a learning tool and a decision-making mechanism.The authors believe people can be taught to behave ... Leer más

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  • The Sharing Economy

    The End of Employment and the Rise of Crowd-Based Capitalism

    “An insightful guide to the forces shaping our economy” that explores the far-ranging implications of the shift to crowd-based capitalism—with case studies on Uber, Airbnb, and others (Hal Varian, Chief Economist at Google)Sharing isn’t new. Giving someone a ride, having a guest in your spare room, running errands for someone, participating in a supper club—these are not revolutionary concepts. ... Leer más

    $15.99 USD

  • The Solution Revolution

    How Business, Government, and Social Enterprises Are Teaming Up to Solve Society's Toughest Problems

    Government Alone Can’t Solve Society’s Biggest ProblemsWorld hunger. Climate change. Crumbling infrastructure. It’s clear that in today’s era of fiscal constraints and political gridlock, we can no longer turn to government alone to tackle these and other towering social problems. What’s required is a new, more collaborative and productive economic system. The Solution Revolution brings hope ... Leer más

    $18.99 USD o gratis con Kobo Plus

  • The End of Fundraising

    Raise More Money by Selling Your Impact

    de Jason Saul ...
    Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4?Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't.The End of Fundraising turns ... Leer más

    $23.00 USD

  • Macrowikinomics

    New Solutions for a Connected Planet

    In their bestseller Wikinomics, Don Tapscott and Anthony Williams showed the world how mass collaboration was changing the way businesses communicate, create value, and compete in the new global marketplace.This sequel shows that in more than a dozen fields—from finance to health care, science to education, the media to the environment—we have reached a historic turning point. Collaborative ... Leer más

    $14.99 USD

  • Intellectual Property Strategy

    de John Palfrey ...
    Series series The MIT Press Essential Knowledge series
    How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry.Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to ... Leer más

    $13.99 USD

  • Reputation Rules (PB)

    Leverage your company’s most important asset!In our lightning-fast digital age, a company can face humiliation and possibly even ruin within seconds of a negative tweet or blog post. Over the last year companies such as BP, Goldman Sachs, and Toyota have experienced serious blows to their images that could have had reduced impact if their leaders had implemented reputation management into their ... Leer más

    $22.99 USD

  • Winning in Emerging Markets

    A Road Map for Strategy and Execution

    The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice.The authors argue that the primary exploitable characteristic of emerging markets is the lack of ... Leer más

    $25.99 USD o gratis con Kobo Plus

  • The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E

    “The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.”—Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M”The massively updated Handbook of Strategic Public Relations and Integrated ... Leer más

    $62.99 USD