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“pete koomen”

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  • A/B Testing

    The Most Powerful Way to Turn Clicks Into Customers

    de Dan Siroker, Pete Koomen ...
    How Your Business Can Use the Science That Helped Win the White HouseThe average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.What's the solution? A/B testing.A/B testing is the simple idea of showing several different versions of a web page to live ... Leer más

    $20.00 USD

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  • Marketing Metaphoria

    What Deep Metaphors Reveal About the Minds of Consumers

    de Gerald Zaltman, Lindsay H. Zaltman ...
    Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success ... Leer más

    $21.99 USD o gratis con Kobo Plus

  • Top 100 Tips for Staff Management

    de Paul Davis ...
    Easy Solutions to Sticky Staffing Issues...With Top 100 Tips for Staff ManagementFace it: staff situations are often uncomfortable, sticky situations.Do you find yourself fighting fires at the office rather than building your team? Overloaded with too much? Are you in a quandary about dealing with a lazy employee? How do you deal with one that's dishonest? Is the staff appraisal becoming a thing ... Leer más

    $4.97 USD o gratis con Kobo Plus

  • Predictive Analytics, Data Mining and Big Data

    Myths, Misconceptions and Methods

    de S. Finlay ...
    Series series Business and Management (R0)
    This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations. ... Leer más

    $53.99 USD

  • Trade Marketing Focus

    Empower Key Influencing Factors

    de PA Basheer BSc. MA MBA ...
    Businesses need to create a great product, but they also need to produce it in the right quantity and make it visible to right consumersand thats why in-house marketing is critical. In this guide, Basheer P.A, a successful business strategist, walks you through, how to create promotional plans and how to execute it, with excellence. The strategies and best practices will help you quickly capture ... Leer más

    $4.99 USD

  • How to Perform the Ultimate Local SEO Audit

    de Casey Meraz ...
    Ranking in Google's local results can be a difficult task. There are a lot of best practices to follow. If you're not doing the best in every area then your competition has a better chance of beating you in the rankings.That is why I developed The Ultimate Local SEO Audit. This book is your blueprint of every line item you need to review and fix on your website, your local listing, and even off ... Leer más

    $9.99 USD

  • Freemium

    Attract more customers and boost your sales

    de 50minutes ...
    Series Libro 17 - Management & Marketing
    Attract more customers and boost your sales!This book is a practical and accessible guide to understanding and implementing the freemium model, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the different types of free offers given to customers and how they can be beneficial to a business• Implement the freemium business model into your ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Generation Reinvention

    How Boomers Today Are Changing Business, Marketing, Aging and the Future

    de Brent Green ...
    Guidance you need to understand and embrace the nations most economically dominant generation. B. Joseph Pine II, coauthor, The Experience Economy and Authenticity The first book about Boomer men to integrate gender and generational insights into a framework marketers can use. Marti Barletta, author, Marketing to Women and PrimeTime Women a masterful job of envisioning how Baby Boomer men are ... Leer más

    $8.99 USD

  • Perfect Fit: Finding Your Mate and Job Match Using Proven HR Skills

    de Russel Elliot ...
    This book provides practical and insightful information regarding searching for a mate/life partner and job fit. With numerous anecdotes and a healthy sense of humor, there are lots of golden nuggets that will help you make more effective choices when you approach these major life experiences. This book is perfect for anyone who is single looking for guidance in finding a mate. The author ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Practical Manual of Quality Function Deployment

    de Davide Maritan ...
    Series series Business and Management (R0)
    This book introduces into the practical application of Quality Function Deployment (QFD) beyond the famous House of Quality Matrix by presenting a fully developed example of a clear and comprehensive QFD framework. The QFD workflow is described step by step, encompassing strategic planning, customer surveys, product and service characteristics, mechanisms, parts and cost deployment, technologies, ... Leer más

    $49.99 USD

  • What Were They Thinking?

    Marketing Lessons You Can Learn from Products That Flopped

    de Robert McMath ...
    Those ignorant of the mistakes of the past are bound to lose a lot of money. That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it. There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry. Their mission: to avoid the misguided, expensive, and occasionally ... Leer más

    $14.99 USD

  • Food Consumer Science

    Theories, Methods and Application to the Western Balkans

    Edición de Dominique Barjolle, Matthew Gorton, Žaklina Stojanović, Jasna Milošević Đorđević ...
    Series series Earth and Environmental Science (R0)
    This book explores the main methods, models, and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each of these methods with concrete case studies. Research conducted between 2008 and 2011 in the course of the FOCUS-BALKANS project forms an excellent database for exploring recent changes and trends in food consumption. ... Leer más

    $89.99 USD