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1 - 12 de 1653 resultados para “paul springer”
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  • Ads to Icons: How Advertising Succeeds in a Multimedia Age

    de Paul Springer ...
    Ads to Icons introduces new approaches to advertising that go beyond traditional TV/press/billboard communications. It argues that in an age of media saturation and far better customer information, advertising no longer needs to push information at customers. Instead, the book features cases of "pull" advertising -- digital, live events and social networks formed as a response to an advertising ... Leer más

    $34.99 USD

  • The Queen's Broidery Woman

    de Nancy Springer ...
    Series series Paul Di Filippo Presents
    At King Arthur's court, one old overlooked serving woman held the ultimate powers of life and death--but even she could not turn Fate aside from its course!The Paul Di Filippo Presents series showcases the best in modern speculative fiction, personally selected by one of the most acclaimed authors and critics in the science fiction and fantasy fields. ... Leer más

    $0.99 USD o gratis con Kobo Plus

  • America's Captives

    Treatment of POWs from the Revolutionary War to the War on Terror

    de Paul J. Springer ...
    Series series Modern War Studies
    Notwithstanding the long shadows cast by Abu Ghraib and Guantánamo, the United States has been generally humane in the treatment of prisoners of war, reflecting a desire to both respect international law and provide the kind of treatment we would want for our own troops if captured. In this first comprehensive study of the subject in more than half a century, Paul Springer presents an in-depth ... Leer más

    $23.99 USD

  • Cyber Warfare

    A Reference Handbook

    de Paul J. Springer ...
    Series series Contemporary World Issues
    Cyber warfare, a term that encompasses a wide range of computer-based attacks on targeted enemy states, has emerged as one of the most pressing national security concerns of the 21st century. All around the world, the scramble to shield thoroughly computerized military and infrastructure resources from cyber attacks is intensifying. Military experts, for example, believe that Ukraine's ability to ... Leer más

    $25.99 USD

  • Military Robots and Drones

    A Reference Handbook

    de Paul J. Springer ...
    Series series Contemporary World Issues
    This book provides an insightful introduction to the most important field of military innovation for the 21st century—robotic and drone weaponry.For centuries, warring nations have sought to lower the risk to highly vulnerable humans on the battlefield, typically by providing protective armor, making soldiers' positions more difficult to detect, or by striking from locations safe from retaliation. ... Leer más

    $55.99 USD

  • Cyber Warfare

    A Reference Handbook

    de Paul J. Springer ...
    Series series Contemporary World Issues
    This timely handbook traces the development of cyber capabilities from their roots in information warfare and cryptology to their potential military application in combat.Cyber warfare is gaining prominence as a serious tactic in military conflicts throughout the world. And, as the most network-dependent nation on earth, the United States is the most vulnerable. Military expert and author Paul J. ... Leer más

    $55.99 USD

  • 9/11 and the War on Terror

    A Documentary and Reference Guide

    de Paul J. Springer ...
    Series series Documentary and Reference Guides
    The attacks of September 11 and the resulting War on Terror have defined the first decade and a half of the 21st century. This text closely examines and analyzes the primary documents that provide the historical background of today's worldwide War on Terror.9/11 and the War on Terror: A Documentary and Reference Guide provides readers with a rare opportunity to read and examine a variety of ... Leer más

    $109.99 USD

  • Cyber Warfare

    A Documentary and Reference Guide

    de Paul J. Springer ...
    Series series Documentary and Reference Guides
    Providing an invaluable introductory resource for students studying cyber warfare, this book highlights the evolution of cyber conflict in modern times through dozens of key primary source documents related to its development and implementation.This meticulously curated primary source collection is designed to offer a broad examination of key documents related to cyber warfare, covering the ... Leer más

    $105.99 USD

  • Propaganda from the American Civil War

    de Paul J. Springer ...
    Offering comprehensive coverage for those examining Civil War propaganda, this volume provides a broad analysis of efforts by both Union and Confederate sides to influence public opinion of America's deadliest conflict.This illuminating reference work contains excerpts from roughly 100 individual pieces of propaganda generated during the American Civil War in the North and the South, as well as ... Leer más

    $89.99 USD

  • Outsourcing War to Machines

    The Military Robotics Revolution

    de Paul J. Springer ...
    Series series Praeger Security International
    Military robots are affecting both the decision to go to war and the means by which wars are conducted. This book covers the history of military robotics, analyzes their current employment, and examines the ramifications of their future utilization.Robotic systems are the future of military conflicts: their development is already revolutionizing the nature of human conflict-and eroding the ... Leer más

    $33.99 USD

  • Mouse Embryogenesis

    Methods and Protocols

    Edición de Paul Delgado Olguin ...
    Series series Springer Protocols
    This second edition volume expands on the previous edition with new methods and refinements ranging from tissue clearing and three-dimensional imaging, to explant culture systems, lineage tracing, high-resolution transcriptomics, metabolism, and chromatin structure analysis. The chapters in this book are organized by molecular depth, progressing from foundational methods to approaches that probe ... Leer más

    $197.99 USD

  • Euglenozoa

    Methods and Protocols, Volume 2

    Edición de Paul A.M. Michels, Michael L. Ginger, Anna Karnkowska, Laura-Isobel McCall, Ariel M. Silber ...
    Series series Springer Protocols
    This detailed collection covers methods recently developed for experiments on organisms from each of the major euglenozoan groups, including diplonemids, euglenids, and kinetoplastids. Volume 2 presents three sections exploring techniques in molecular biology, cell biology, as well as biochemistry and physiology. Written for the highly successful Methods in Molecular Biology series, chapters ... Leer más

    $197.99 USD