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The Marketing Agency Blueprint

The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms

de Paul Roetzer ...

Build a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and ... Leer más

$27.00 USD

Build a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and
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The Marketing Performance Blueprint

Strategies and Technologies to Build and Measure Business Success

de Paul Roetzer ...

Discover what's possible when the art and science of marketing collideThe Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing ... Leer más

$17.00 USD

Discover what's possible when the art and science of marketing collideThe Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing
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Marketing Artificial Intelligence

AI, Marketing, and the Future of Business

de Paul Roetzer, Mike Kaput ...

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts.The truth is, AI possesses the power to change everything.While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a ... Leer más

$12.99 USD

Disponible también en: Audiolibro

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts.The truth is, AI possesses the power to change everything.While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a
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Marketing performance blueprint.

Strategie e tecnologie per costruire e misurare un business di successo

de Paul Roetzer ...

Una guida essenziale e accessibile per marketers, dirigenti e imprenditori, che mostra come attuare una vera trasformazione verso il digital marketing, come creare esperienze d’uso e di vendita sempre più connesse, trasformare i dati in conoscenza e la conoscenza in azione e ideare strategie di marketing integrate che diano risultati di business concreti. ... Leer más

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Una guida essenziale e accessibile per marketers, dirigenti e imprenditori, che mostra come attuare una vera trasformazione verso il digital marketing, come creare esperienze d’uso e di vendita sempre più connesse, trasformare i dati in conoscenza e la conoscenza in azione e ideare strategie di marketing integrate che diano risultati di business concreti.
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Audiolibro

Marketing Artificial Intelligence

AI, Marketing, and the Future of Business

de Paul Roetzer, Mike Kaput ...

Narrado por Paul Roetzer ...

Completo

6 hora 18 minutos

**Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts.The truth is, AI possesses the power to change everything.**While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a ... Leer más

$25.99 USD

Disponible también en: eBook

**Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts.The truth is, AI possesses the power to change everything.**While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a
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Disponible también en: eBook

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The 48 Laws of Power

de Robert Greene ...

Narrado por Don Leslie ...

Abreviado

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Cunning, instructive, and amoral, this controversial bestseller distills 3,000 years of the history of power into 48 well-explicated laws. Law 1: Never Outshine the Master. Law 3: Conceal Your Intentions. Law 7: Get Others to Do the Work for You, but Always Take the Credit. Law 15: Crush Your Enemy Totally. Law 33: Discover Each Man's Thumbscrew.These are the laws of power in their unvarnished ... Leer más

$24.99 USD

Disponible también en: eBook

Cunning, instructive, and amoral, this controversial bestseller distills 3,000 years of the history of power into 48 well-explicated laws. Law 1: Never Outshine the Master. Law 3: Conceal Your Intentions. Law 7: Get Others to Do the Work for You, but Always Take the Credit. Law 15: Crush Your Enemy Totally. Law 33: Discover Each Man's Thumbscrew.These are the laws of power in their unvarnished
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Atomic Habits

An Easy & Proven Way to Build Good Habits & Break Bad Ones

de James Clear ...

Narrado por James Clear ...

Completo

5 hora 35 minutos

**The #1 New York Times bestseller.Over 25 million copies sold!Translated into 60+ languages!Tiny Changes, Remarkable Results**No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny ... Leer más

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**The #1 New York Times bestseller.Over 25 million copies sold!Translated into 60+ languages!Tiny Changes, Remarkable Results**No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny
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Managing Content Marketing

The Real-World Guide for Creating Passionate Subscribers to Your Brand

de Robert Rose, Joe Pulizzi ...

Let’s face it…content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. There have been countless books and resources that have covered all aspects of content marketing …from the why to the what to the where…but oddly enough, rarely the how. Not until now that is. Managing Content Marketing shows you, in ... Leer más

$7.99 USD o gratis con Kobo Plus

Let’s face it…content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. There have been countless books and resources that have covered all aspects of content marketing …from the why to the what to the where…but oddly enough, rarely the how. Not until now that is. Managing Content Marketing shows you, in
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Like, Follow, Share

Awesome, Actionable Social Media Marketing to Maximize Your Online Potential

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Social Media Tips and Strategies for Entrepreneurs, Creatives and FreelancersIn the past decade, the options for building a brand, attracting new fans, and keeping long-time customers loyal have exploded. Knowing how to optimize your business's social media efforts and keeping all these balls in the air can be challenging. Like, Follow, Share will show you how to use social media to establish an ... Leer más

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The Founder's Dilemmas

Anticipating and Avoiding the Pitfalls That Can Sink a Startup

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Series series The Kauffman Foundation Series on Innovation and Entrepreneurship
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Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations
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Ghost Wars

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**Winner of the Pulitzer Prize for Nonfiction • A New York Times bestseller“The CIA itself would be hard put to beat his grasp of global events . . . Deeply satisfying.” —The New York Review of Books**From the award-winning and bestselling author of Directorate S and The Achilles Trap comes the explosive first-hand account of America's secret history in Afghanistan.To what extent did America’s
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The Lean Startup

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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned ... Leer más

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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned
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The Marketing Agency Blueprint

The Marketing Performance Blueprint

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Marketing performance blueprint.

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The 48 Laws of Power

Atomic Habits

Managing Content Marketing

Like, Follow, Share

The Founder's Dilemmas

Ghost Wars

The Lean Startup

eReaders

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