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  • Basic Radio Journalism

    Basic Radio Journalism is a working manual and practical guide to the tools and techniques necessary to succeed in radio journalism. It will be useful both to students starting a broadcasting career as well as experienced journalists wishing to develop and expand their skills. Based on the popular Local Radio Journalism, this book covers the core skills of news gathering, writing, interviewing, ... Leer más

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  • This is Social Media

    Tweet, Blog, Link and Post Your Way to Business Success

    *UPDATED FOR 2011. Including new info on mobile devices, new platforms and location based social networking.*Anyone in business can use social media to increase brand awareness, customer loyalty and sales. This is Social Media shows you how.You might already be social networking on Facebook, or even microblogging on Twitter. One thing's for sure though; you're too busy to muck about on these sites ... Leer más

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  • Public Speaking and Presentations for Dummies, UK Edition

    Includes memorable ways to start and finish your speech with a flourishStraightforward advice on making your speeches sparkleWith the right preparation even the most nervous speaker can deliver a winning presentation. Public Speaking & Presentations For Dummies shows you how, from drafting your content to honing your tone for a perfect delivery. More confident speakers can find expert advice on ... Leer más

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  • Public Relations and the Social Web

    How to Use Social Media and Web 2.0 in Communications

    de Rob Brown ...
    The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach.Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for ... Leer más

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  • The PR Masterclass

    How to develop a public relations strategy that works!

    The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to ... Leer más

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  • 101 Quick Tips: Effective Communication

    Effective Communication

    Want to be more memorable and persuasive? Whether you're talking to a client, writing an email or just entertaining over the dinner table, you have to know and practice essential techniques for getting your message across. Debbie is a bestselling author, columnist, media commentator and one of the most successful, sought-after speakers at business conferences around the world. With 101 Quick Tips: ... Leer más

    $7.19 USD

  • Essential Time Management and Organisation

    A Pocket Guide

    de Sarah Cook ...
    Essential Time Management and Organisation will help you transform the way you work and regain control of your working day. This clear and concise guide offers tried and tested techniques for organising your time and achieving your goals. ... Leer más

    $12.79 USD o gratis con Kobo Plus

  • How to Be a Spin Doctor

    de Paul Richards ...
    Spin doctors are seldom out of the news for long. But who really understands what 'spin' is, or what spin doctors do? The media has moved on from a world where press officers carried piles of newspapers to the office each morning, when Twitter was what birds did and mobile phones were the size of bread loaves. Thank goodness Paul Richards is here to explain spin doctoring in a digital world ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Video for Business 2 Making Video for Profit

    de Val Whitter ...
    This is an easy to read guide for those who want to make their own video for business.learn the insider secrets of making video from an experienced director.Tips for success include understanding the changing technologies and their significance,choosing the right type of video for your business, scripting, presenting to camera, social media and much more.Anyone who wishes to capitalise on the ... Leer más

    $1.99 USD o gratis con Kobo Plus

  • 100 Ways to Publish and Sell Your Own E-Book – and make it a bestseller

    If you’ve published an e-book, or are planning to do so, you’ll need this essential guide. It provides expert advice on every step of the process, from production through to all-important promotion.To ensure your e-book reaches its intended audience, at the very least you have to:• design the cover and format it a certain way• know your options in terms of publishing platforms and choose the right ... Leer más

    $7.99 USD

  • Network Your Way To Success

    The secrets of successful business relationships

    Do you know enough people who could refer work to you? Are you great at following up contacts from events you attend? Do you know the secrets of making a real impact on those you meet?Effective networking is vital to the success of organisations - and the individuals who work in them. Most people are poor networkers, but it's easy to improve your skills.By following John Timperley's simple ... Leer más

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  • Online Journalism

    The Essential Guide

    "An essential guide for anyone hungry to learn how journalism should be practised today, and will be tomorrow. Hill and Lashmar encapsulate the transformative impact technology is having on journalism, but anchor those changes in the basic principles of reporting."- Paul Lewis, The Guardian"As the news business transforms, Online Journalism is a fantastic new resource for both students and ... Leer más

    $78.29 USD