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Customers for Life

How to Turn That One-Time Buyer Into a Lifetime Customer

de Carl Sewell, Paul B. Brown ...

In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world.Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the ... Leer más

Antes $9.99 USD Ahora $7.99 USD

In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world.Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the
... Leer más
Just Start

Take Action, Embrace Uncertainty, Create the Future

de Leonard A. Schlesinger, Charles F. Kiefer ...

How to succeed at work and life-in an increasingly unpredictable worldIn a world where you can no longer plan or predict your way to success, how can you achieve your most important goals? It’s a daunting question. But in today’s environment, where change is the only constant, it’s a question everyone must answer. This is true whether you are an innovator or an entrepreneur, a manager or a newly ... Leer más

$25.99 USD o gratis con Kobo Plus

How to succeed at work and life-in an increasingly unpredictable worldIn a world where you can no longer plan or predict your way to success, how can you achieve your most important goals? It’s a daunting question. But in today’s environment, where change is the only constant, it’s a question everyone must answer. This is true whether you are an innovator or an entrepreneur, a manager or a newly
... Leer más
Creating Relevance in a Time of Uncertainty

de Andrea Coville, Paul B. Brown ...

Marketing, when you boil it all down, deals with just two things: figuring out who you want to sell to and then determining how you are going to get them to buy your product, service, or idea. In Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition, Andrea Coville, who heads a global marketing and public relations agency, successfully showed us how to get today's ... Leer más

$9.99 USD o gratis con Kobo Plus

Marketing, when you boil it all down, deals with just two things: figuring out who you want to sell to and then determining how you are going to get them to buy your product, service, or idea. In Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition, Andrea Coville, who heads a global marketing and public relations agency, successfully showed us how to get today's
... Leer más
Brand New

Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

de G. Michael Maddock, Luisa C. Uriarte, Paul B. Brown ...

Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly focused, highly entertaining book have nailed the issue perfectly when it comes to successfully introducing ... Leer más

$20.00 USD

Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly focused, highly entertaining book have nailed the issue perfectly when it comes to successfully introducing
... Leer más
Sexy Little Numbers

How to Grow Your Business Using the Data You Already Have

de Dimitri Maex, Paul B. Brown ...

Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have.Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, ... Leer más

$5.99 USD

Disponible también en: Audiolibro

Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have.Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google,
... Leer más

Disponible también en: Audiolibro
Entrepreneurship for the Rest of Us

How to Create Innovation and Opportunity Everywhere

de Paul B. Brown ...

Today when the competition, technology, and the economy are evolving faster than ever before, organizations and the people like us who work in them need a proven approach to help us adapt--and succeed. The key, according to Paul B. Brown, is to think like an entrepreneur, no matter what your position or industry. What works for the most successful entrepreneurs will work for us, Brown argues, ... Leer más

$40.99 USD

Today when the competition, technology, and the economy are evolving faster than ever before, organizations and the people like us who work in them need a proven approach to help us adapt--and succeed. The key, according to Paul B. Brown, is to think like an entrepreneur, no matter what your position or industry. What works for the most successful entrepreneurs will work for us, Brown argues,
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Are You on Track for Your Retirement?

de Frank Armstrong III, Paul B. Brown ...

This is the eBook version of the printed book.This Element is an excerpt from Save Your Retirement: What to Do If You Haven’t Saved Enough or If Your Investments Were Devastated by the Market Meltdown (9780137029006) by Frank Armstrong, III and Paul B. Brown. Available in print and digital formats.How much money will you really need to retire?It’s expensive to retire. But just how much will it ... Leer más

$1.99 USD

This is the eBook version of the printed book.This Element is an excerpt from Save Your Retirement: What to Do If You Haven’t Saved Enough or If Your Investments Were Devastated by the Market Meltdown (9780137029006) by Frank Armstrong, III and Paul B. Brown. Available in print and digital formats.How much money will you really need to retire?It’s expensive to retire. But just how much will it
... Leer más
Audiolibro

Own Your Future

How to Think Like an Entrepreneur and Thrive in an Unpredictable Economy

de Paul B. Brown ...

Narrado por Tim Andres Pabon ...

Completo

4 hora 40 minutos

It used to be that if you studied and worked hard, you could be assured of an extremely satisfying career. But in a world of constant layoffs and dying industries, it has become increasingly difficult to "plan" your way to success. ... Leer más

$27.99 USD

Disponible también en: eBook

It used to be that if you studied and worked hard, you could be assured of an extremely satisfying career. But in a world of constant layoffs and dying industries, it has become increasingly difficult to "plan" your way to success.
... Leer más

Disponible también en: eBook
Audiolibro

Entrepreneurship for the Rest Us

How to Create Innovation and Opportunity Everywhere

de Paul B. Brown ...

Narrado por Erik Synnestvedt ...

Completo

4 hora 35 minutos

Today when the competition, technology, and the economy are evolving faster than ever before, organizations and the people like us who work in them need a proven approach to help us adapt—and succeed.The key, according to Paul B. Brown, is to think like an entrepreneur, no matter what your position or industry.What works for the most successful entrepreneurs will work for us, Brown argues, whether ... Leer más

$24.99 USD

Today when the competition, technology, and the economy are evolving faster than ever before, organizations and the people like us who work in them need a proven approach to help us adapt—and succeed.The key, according to Paul B. Brown, is to think like an entrepreneur, no matter what your position or industry.What works for the most successful entrepreneurs will work for us, Brown argues, whether
... Leer más
Audiolibro

Relevance

The Power to Change Minds and Behavior and Stay Ahead of the Competition

de Andrea Coville ...

Narrado por Karen Saltus ...

Completo

3 hora 16 minutos

Today, when companies and customers are faced with an infinite number of messages, the word “relevance” has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle—a magnetic one—that permeates their brand or company, customers will ... Leer más

$24.99 USD

Today, when companies and customers are faced with an infinite number of messages, the word “relevance” has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle—a magnetic one—that permeates their brand or company, customers will
... Leer más
Audiolibro

Sexy Little Numbers

How to Grow Your Business Using the Data You Already Have

de Dimitri Maex, Paul B. Brown ...

Narrado por Steve Kramer ...

Completo

6 hora 54 minutos

Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more?Well now you can. And the best part is that you can do it using the data you already have.Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, or ... Leer más

$20.99 USD

Disponible también en: eBook

Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more?Well now you can. And the best part is that you can do it using the data you already have.Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, or
... Leer más

Disponible también en: eBook
Audiolibro

The Entrepreneur's Playbook

More than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business

de Leonard C. Green ...

Completo

5 hora 16 minutos

Big new ideas rarely make great businesses . . . Laboring on a business plan can be a waste of time . . . You are going to need dramatically more start-up money than you think you do.Counterintuitive concepts like these have helped the world’s best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares ... Leer más

$27.99 USD

Disponible también en: eBook

Big new ideas rarely make great businesses . . . Laboring on a business plan can be a waste of time . . . You are going to need dramatically more start-up money than you think you do.Counterintuitive concepts like these have helped the world’s best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares
... Leer más

Disponible también en: eBook

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Customers for Life

Just Start

Creating Relevance in a Time of Uncertainty

Brand New

Sexy Little Numbers

Entrepreneurship for the Rest of Us

Are You on Track for Your Retirement?

Own Your Future

Entrepreneurship for the Rest Us

Relevance

Sexy Little Numbers

The Entrepreneur's Playbook

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