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  • Business Success in the Gulf Region

    How Exporters Can Navigate the Transformation in Saudi Arabia and the Gulf States

    Series series Business and Management (R0)
    This book shows how companies from Germany, Austria, and Switzerland can successfully do business in the Arab Gulf States. The region—especially Saudi Arabia—is currently diversifying beyond oil and gas, offering lucrative opportunities across many industries. The authors explain in a fact-based, pragmatic way how export-oriented companies can take advantage of these opportunities. As seasoned ... Leer más

    $98.99 USD

  • Introduction to Software Testing

    This extensively classroom-tested text takes an innovative approach to explaining software testing that defines it as the process of applying a few precise, general-purpose criteria to a structure or model of the software. The book incorporates cutting-edge developments, including techniques to test modern types of software such as OO, web applications, and embedded software. This revised second ... Leer más

    $65.99 USD

  • Erfolgreiche Geschäfte in der Golfregion

    Wie Exporteure mit dem Wandel in Saudi-Arabien und den Golfstaaten umgehen können

    Series series Business and Economics (German Language)
    Dieses Buch zeigt, wie Unternehmen aus Deutschland, Österreich und der Schweiz in den arabischen Golfstaaten erfolgreich Geschäfte machen können. Die Region, insbesondere Saudi-Arabien, erfindet sich derzeit jenseits von Öl und Gas neu – und bietet lukrative Möglichkeiten für viele Branchen. Wie Exportunternehmen diese nutzen können, erklären die Autoren sachlich und pragmatisch. Als profunde ... Leer más

    $35.99 USD

  • Marktsegmentierung für Industriegütermärkte

    Marktsegmente bilden, auswählen und bearbeiten in Business-to-Business-Märkten

    de Paul Ammann ...
    Series series Business and Economics (German Language)
    Dieses essential beschreibt das Vorgehen der Segmentierung von Industriegütermärkten.B2B-Unternehmen weisen besondere Eigenschaften im Kaufverhalten auf, denn an der Kaufentscheidung sind mehrere Personen und Gremien beteiligt. Dies führt zu spezifischen Anforderungen für die Marktsegmentierung.In diesem Buch erfahren Sie, nach welchen Kriterien Industriegütermärkte segmentiert werden können und ... Leer más

    $4.99 USD

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  • The Man Who Would Be King

    Mohammed bin Salman and the Transformation of Saudi Arabia

    Based on exclusive interviews, an eye-opening biography of Crown Prince Mohammed bin Salman (MBS), head of the House of Saud, the calculating ruler of the Kingdom of Saudi Arabia, and a central Middle East power broker.Pulitzer Prize-winning reporter and former Wall Street Journal publisher, Karen House has gained unprecedented insights into Saudi Arabia and its controversial leader, Crown Prince ... Leer más

    $15.99 USD

  • Data Mining Techniques

    de Arun K.Pujari ...
    Data Mining Techniques addresses all the major and latest techniques of data mining and data warehousing. It deals in detail with the latest algorithms for discovering association rules, decision trees, clustering, neural networks and genetic algorithms. The book contains the algorithmic details of different techniques such as A priori, Pincer-search, Dynamic Itemset Counting, FP-Tree growth, SLIQ ... Leer más

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  • Data Warehouse Design: Modern Principles and Methodologies

    Foreword by Mark Stephen LaRow, Vice President of Products, MicroStrategy"A unique and authoritative book that blends recent research developments with industry-level practices for researchers, students, and industry practitioners." Il-Yeol Song, Professor, College of Information Science and Technology, Drexel University ... Leer más

    $47.99 USD

  • Saudi Arabia on the Edge

    Of all the countries in the world that are vital to the strategic and economic interests of the United States, Saudi Arabia is the least understood by the American people. Saudi Arabias unique place in Islam makes it indispensable to a constructive relationship between the non-Muslim West and the Muslim world. For all its wealth, the country faces daunting challenges that it lacks the tools to ... Leer más

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  • Startup Rising

    The Entrepreneurial Revolution Remaking the Middle East

    Startup Rising presents a surprising look at the surge of entrepreneurship that accompanied the uprisings in the Middle East, and why it's the new best place for Western investment and opportunity.Despite the world's elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and ... Leer más

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  • Why Programs Fail

    A Guide to Systematic Debugging

    Why Programs Fail: A Guide to Systematic Debugging is proof that debugging has graduated from a black art to a systematic discipline. It demystifies one of the toughest aspects of software programming, showing clearly how to discover what caused software failures, and fix them with minimal muss and fuss. The fully updated second edition includes 100+ pages of new material, including new chapters ... Leer más

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  • Fifty Million Rising

    The New Generation of Working Women Transforming the Muslim World

    de Saadia Zahidi ...
    There is a quiet revolution that is radically reshaping the Muslim world: 50 million women have entered the workforce and are upending their countries' economies and societies.Across the Muslim world, ever greater numbers of women are going to work. In the span of just over a decade, millions have joined the workforce, giving them more earning and purchasing power and greater autonomy.In Fifty ... Leer más

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  • Model-Driven and Software Product Line Engineering

    Many approaches to creating Software Product Lines have emerged that are based on Model-Driven Engineering. This book introduces both Software Product Lines and Model-Driven Engineering, which have separate success stories in industry, and focuses on the practical combination of them. It describes the challenges and benefits of merging these two software development trends and provides the reader ... Leer más

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