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  • Bone of Branding

    de Patience Chee ...
    The talented and charming Patience takes you on a spirited journey through the oft-misunderstood area of branding, turning a crucial business topic into an energetic and exciting subject, delivered in a fun, engaging way, while always maintaining the integrity of the lessons she is sharing with us, her readers.If you are in business, or if you are your business, this is a must-read book. ... Leer más

    $3.99 USD

  • Bone of Loyalty

    de Patience Chee ...
    Do you struggle with Sales? Do you fear selling? Would you like to learn how to keep customers for life? Is your business suffering? If so this book will benefit you because it will show you how to turn prospects into raving fans,earn their trust and keep your customers loyal with you.People will be begging to buy from you when you discover the secret to gaining and growing customer loyalty. Learn ... Leer más

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    de James Wallman ...
    Stuffocation is a movement manifesto for “experiential” living, a call to arms to stop accumulating stuff and start accumulating experiences, and a road map for a new way forward with the potential to transform our lives.Reject materialism. Embrace experientialism. Live more with less.Stuffocationis one of the most pressing problems of the twenty-first century. We have more stuff than we could ... Leer más

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  • Click

    What Millions of People Are Doing Online and Why It Matters

    de Bill Tancer ...
    What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive ... Leer más

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  • The Brutal Truth About Asian Branding

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    de Joseph Baladi ...
    "This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the 'why' rather than just 'how' of branding. The reference to brutal truth as the truth which will set us free—to examine ourselves without self ... Leer más

    $34.00 USD

  • You Are What You Choose

    The Habits of Mind That Really Determine How We Make Decisions

    The hidden patterns behind the way we make decisionsSeveral recent books, from Blink to Freakonomics to Predictably Irrational, have examined how people make choices. But none explain why different people have such different styles of decision making—and why those styles seem consistent across many contexts. For instance, why is a gambler always a gambler, whether at work, on the highway, or in a ... Leer más

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  • How to Turn Instagram Into a Money Making Machine: The Ultimate Guide for Small Business Owners

    Every small business owner knows how hard it can be to spread the word about their business. Instagram is the key to getting the word out to over 700 million potential customers quickly and growing your business. In this book, I explain exactly how to use the many benefits of Instagram to earn more money and gain loyal customers.In this book I outline exactly how to gain a large number of new ... Leer más

    $1.25 USD o gratis con Kobo Plus

  • INTO THE RIVER: How Big Data, the Long Tail and Situated Cognition are Changing the World of Market Insights Forever

    Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into an important and changing industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends. ... Leer más

    $8.99 USD

  • Video Marketing Mayhem

    de SoftTech ...
    Learn How To Crush It With Online Video!If you are just starting to dabble in online video marketing, this is a very wise business decision. If you still are not sure if this is the right decision, check out these five reasons why you should be using online video marketing and what you stand to gain by making this decision.*** Your customers are spending their time watching videos*** Your ... Leer más

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  • The SAGE Handbook of Public Relations

    Edición de Robert L. Heath ...
    An unparalleled guide to the theory and practice of public relationsReflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice.Key FeaturesPresents major theories in the words of the leading ... Leer más

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  • Brand Psychology

    Consumer Perceptions, Corporate Reputations

    Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. ... Leer más

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  • Online Marketing Curator

    Ads and SEO Traffic Source

    Series Libro 1 - Online Marketing Curator - Affiliate Friendly
    Do you want to know more about ADS, TRAFFIC and SEO Terminology? Note: In every ADVERT, there are things that matter most and which helps one to succeed in his campaign. And Online Marketing is all about creating the awareness of your product/service to millions who surf the InterNet. Some might have a specific product in mind or some might not. But the most important part of this is, how to ... Leer más

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