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  • Harnessing Biodiversity Tourism for Regenerative Conservation Management

    Biodiversity tourism holds significant potential for promoting regenerative conservation management. By attracting visitors to ecologically rich and diverse natural environments, biodiversity tourism offers a unique opportunity to raise awareness, generate revenue, and incentivize the protection of endangered ecosystems. Unlike traditional tourism models, regenerative tourism emphasizes ... Leer más

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  • Humanizing the Hyperconnected Workplace

    The transition to a super-smart society, as envisioned by Society 5.0, represents a transformative approach to addressing global challenges by integrating advanced technologies such as IoT, AI, and Big Data into both digital and physical infrastructures. This paradigm shift emphasizes human-centric development, focusing on enhancing wellbeing, productivity, and sustainability while aligning with ... Leer más

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  • Applying Business Intelligence and Innovation to Entrepreneurship

    Smart watches, autonomous vehicles, and talking robots are now an everyday part of life for many regions of the world. The digital revolution has now permeated nearly every facet of our existence. This surge in technological advancement has ushered in what economists term an "innovation economy." In this era, the synergy between technology and business intelligence propels groundbreaking ... Leer más

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  • Globalized Consumer Insights in the Digital Era

    Edición de Fatih Sahin, Cevat Soylemez ...
    As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need for comprehensive insights into these facets of consumer psychology, coupled with ethical considerations in ... Leer más

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  • Competitive Intelligence in the Digital Age: Strategies for Business and Technology Leadership

    In an era defined by digital disruption and constant innovation, competitive intelligence plays a pivotal role in helping organizations anticipate market shifts and make informed strategic decisions. By leveraging data analytics, emerging technologies, and strategic foresight, competitive intelligence enables businesses to stay ahead of competitors, mitigate risks, and identify growth ... Leer más

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  • Sustainable Tourism

    Principles, Contexts and Practices

    Series Libro 6 - Aspects of Tourism Texts
    This new textbook provides a comprehensive overview of sustainable tourism framed around the UN’s sustainable development goals. It examines the origins and dimensions of sustainable tourism and offers a detailed account of sustainable initiatives and management across destinations, the tourism industry, public sector and leading agencies. The book explores the principal values and priorities in ... Leer más

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  • Digital Brand Management

    Understanding Consumers and Communication in the Digital Age

    Series series Routledge Studies in Marketing
    In today’s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic applications.It delves into brand positioning, consumer perception, and the role of digital media in ... Leer más

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  • Handbook of Research on Effective Marketing in Contemporary Globalism

    The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an ... Leer más

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  • Human-Nature Interactions

    Exploring Nature’s Values Across Landscapes

    Series series Biomedical and Life Sciences (R0)
    This edited volume aims to widen the discussion about the diversity of human-nature relationships and valuation methods and to stimulate new perspective that are needed to build a more sustainable future, especially in face of ongoing socio-environmental changes. Conceptual and empirical approaches, including qualitative, quantitative, and mixed methodologies have been used to highlight the ... Leer más

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  • Open Innovation: Unveiling The Power Of The Human Element

    Series Libro 2 - Open Innovation: Bridging Theory And Practice
    What is the profile to excel and lead in an open innovation environment, within and across organizational boundaries? What are the organizational ingredients and ways contributing to the creation of the right corporate open innovation environment and culture, within and across organizational boundaries? What is the role of organizational culture as a catalyst for adopting open innovation practices ... Leer más

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  • Global Perspectives on Green HRM

    Highlighting Practices Across the World

    Series series Business and Management (R0)
    Environmental sustainability has become increasingly important because of irreversible climate change, widespread environmental pollution, and dwindling resource availability over time. Organisations have recently come under more pressure due to increasing economic, political, and societal concerns to address environmental issues and improve their environmental performance. Recently, green human ... Leer más

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  • Building Design, Construction and Performance in Tropical Climates

    The design, construction and use of buildings in tropical climates pose specific challenges to built environment professionals. This text seeks to capture some of the key issues of technology and practice in the areas of building design, refurbishment, construction and facilities management in tropical regions.Using a consistent chapter structure throughout, and incorporating the latest research ... Leer más

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