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Buyology

Truth and Lies About Why We Buy

de Martin Lindstrom ...

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge ... Leer más

$11.99 USD

Disponible también en: Audiolibro

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge
... Leer más

Disponible también en: Audiolibro
Why We Buy

The Science Of Shopping

de Paco Underhill ...

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from ... Leer más

$15.99 USD

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from
... Leer más
Boom

Marketing to the Ultimate Power Consumer—The Baby-Boomer Woman

de Mary Brown, Carol Orsborn ...

Foreword by Paco Underhill Women make the vast majority of purchasing decisions in the United States, spending trillions of dollars every year on everything from food and clothing to appliances, cars, vacations, real estate, and much more. One huge, affluent segment of that demographic wields more spending clout than any other: Baby-Boomer women. Born between 1946 and 1964, these women represent a ... Leer más

$9.99 USD o gratis con Kobo Plus

Foreword by Paco Underhill Women make the vast majority of purchasing decisions in the United States, spending trillions of dollars every year on everything from food and clothing to appliances, cars, vacations, real estate, and much more. One huge, affluent segment of that demographic wields more spending clout than any other: Baby-Boomer women. Born between 1946 and 1964, these women represent a
... Leer más
How We Eat

The Brave New World of Food and Drink

de Paco Underhill ...

An “eye-opening” (Kirkus Reviews) and timely exploration of how our food—from where it’s grown to how we buy it—is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior and bestselling author of Why We Buy.Our food system is undergoing a total transformation that impacts how we produce, ... Leer más

$13.99 USD

Disponible también en: Audiolibro

An “eye-opening” (Kirkus Reviews) and timely exploration of how our food—from where it’s grown to how we buy it—is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior and bestselling author of Why We Buy.Our food system is undergoing a total transformation that impacts how we produce,
... Leer más

Disponible también en: Audiolibro
What Women Want

The Global Market Turns Female Friendly

de Paco Underhill ...

The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world’s marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities.As large numbers of women become steadily ... Leer más

$11.99 USD

The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world’s marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities.As large numbers of women become steadily
... Leer más
Call of the Mall

The Author of Why We Buy on the Geography of Shopping

de Paco Underhill ...

The author of the international bestseller Why We Buy—praised by The New York Times as “a book that gives this underrated skill the respect it deserves”—now takes us to the mall, a place every American has experienced and has an opinion about.Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American ... Leer más

$13.99 USD

The author of the international bestseller Why We Buy—praised by The New York Times as “a book that gives this underrated skill the respect it deserves”—now takes us to the mall, a place every American has experienced and has an opinion about.Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American
... Leer más
City

Rediscovering the Center

de William H. Whyte, Paco Underhill ...

Named by Newsweek magazine to its list of "Fifty Books for Our Time."For sixteen years William Whyte walked the streets of New York and other major cities. With a group of young observers, camera and notebook in hand, he conducted pioneering studies of street life, pedestrian behavior, and city dynamics. City: Rediscovering the Center is the result of that research, a humane, often amusing view of ... Leer más

$35.99 USD

Named by Newsweek magazine to its list of "Fifty Books for Our Time."For sixteen years William Whyte walked the streets of New York and other major cities. With a group of young observers, camera and notebook in hand, he conducted pioneering studies of street life, pedestrian behavior, and city dynamics. City: Rediscovering the Center is the result of that research, a humane, often amusing view of
... Leer más
City

Rediscovering the Center

de William H. Whyte, Paco Underhill ...

Named by Newsweek magazine to its list of "Fifty Books for Our Time."For sixteen years William Whyte walked the streets of New York and other major cities. With a group of young observers, camera and notebook in hand, he conducted pioneering studies of street life, pedestrian behavior, and city dynamics. City: Rediscovering the Center is the result of that research, a humane, often amusing view of ... Leer más

$28.99 USD

Named by Newsweek magazine to its list of "Fifty Books for Our Time."For sixteen years William Whyte walked the streets of New York and other major cities. With a group of young observers, camera and notebook in hand, he conducted pioneering studies of street life, pedestrian behavior, and city dynamics. City: Rediscovering the Center is the result of that research, a humane, often amusing view of
... Leer más
Audiolibro

Buyology

Truth and Lies About Why We Buy

de Martin Lindstrom ...

Narrado por Don Leslie ...

Completo

7 hora 22 minutos

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.• Despite government bans, subliminal advertising is ubiquitous — from bars ... Leer más

$17.99 USD

Disponible también en: eBook

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.• Despite government bans, subliminal advertising is ubiquitous — from bars
... Leer más

Disponible también en: eBook
Audiolibro

What Women Want

The Global Marketplace Turns Female-Friendly

de Paco Underhill ...

Narrado por Mike Chamberlain ...

Completo

7 hora 20 minutos

Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service “female friendly.” Underhill offers a tour of the world’s marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities.As large numbers of women ... Leer más

$16.99 USD

Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service “female friendly.” Underhill offers a tour of the world’s marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities.As large numbers of women
... Leer más
Audiolibro

How We Eat

The Brave New World of Food and Drink

de Paco Underhill ...

Narrado por Adam Barr ...

Completo

7 hora 23 minutos

An “eye-opening” (Kirkus Reviews) and timely exploration of how our food—from where it’s grown to how we buy it—is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior and bestselling author of Why We Buy.Our food system is undergoing a total transformation that impacts how we produce, ... Leer más

$19.99 USD

Disponible también en: eBook

An “eye-opening” (Kirkus Reviews) and timely exploration of how our food—from where it’s grown to how we buy it—is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior and bestselling author of Why We Buy.Our food system is undergoing a total transformation that impacts how we produce,
... Leer más

Disponible también en: eBook

Audiolibro

Wrong

Why Experts (Scientists, Finance Wizards, Doctors, Relationship Gurus, Celebrity CEOs, High-Powered Consultants, Health Officials and More) Keep Failing Us---and How to Know When Not to Trust Them

de David H. Freedman ...

Narrado por George K. Wilson ...

Completo

10 hora 35 minutos

Our investmeents are devastated, obesity is epidemic, blue-chip companies circle the drain, and popular medications turn out to be ineffective and even dangerous. What happened? Didn't we listen to the scientists, economists, and other experts who promised us that if we followed their advice all would be well?Actually, those experts are a big reason we're in this mess. Their expert counsel usually ... Leer más

$19.99 USD

Our investmeents are devastated, obesity is epidemic, blue-chip companies circle the drain, and popular medications turn out to be ineffective and even dangerous. What happened? Didn't we listen to the scientists, economists, and other experts who promised us that if we followed their advice all would be well?Actually, those experts are a big reason we're in this mess. Their expert counsel usually
... Leer más

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“paco underhill”

Buyology

Why We Buy

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Buyology

What Women Want

How We Eat

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