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  • Digital and Social Media Marketing

    Emerging Applications and Theoretical Development

    Series series Business and Management (R0)
    This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such ... Leer más

    $224.99 USD

  • Compliance Management

    A How-to Guide for Executives, Lawyers, and Other Compliance Professionals

    This practical guide shows how to build an effective compliance and ethics program that will lower a business's risks and improve productivity.Research increasingly supports the notion that ethical, compliant businesses see increased productivity across a range of measurements. This practical guide tells business professionals, business and law students, and other interested parties exactly how ... Leer más

    $48.99 USD

  • The Culturally Customized Web Site

    In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives: * First, to present a review and survey results on standardization/localization issues on the web * Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web ... Leer más

    $68.99 USD

  • Localization Strategies for Global E-Business

    de Nitish Singh ...
    The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global ... Leer más

    $85.99 USD

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  • Global Perspectives on Educational Innovations for Emergency Situations

    Series series Education (R0)
    This open access book focuses on making the transition from in-person, classroom education to other feasible alternative modes and methodologies to deliver education at all levels. The book presents and analyzes research questions to explore in this arena, including pedagogical issues relating to technological and infrastructure challenges, teacher professional development, issues of disparity, ... Leer más

    Gratis

  • How Boards Work

    And How They Can Work Better in a Chaotic World

    de Dambisa Moyo ...
    A New York Times bestselling author and veteran board member offers an insider's view of corporate boards, their struggles, and why they must adapt to survive.Corporate boards are under great pressure. Scandals and malpractice at companies like Theranos, WeWork, Uber, and Wells Fargo have raised justified questions among regulators, shareholders, and the public about the quality of corporate ... Leer más

    $17.99 USD

  • Inside the Boardroom

    How Boards Really Work and the Coming Revolution in Corporate Governance

    Distinguished governance experts offer cures for what ails our boards of directorsIn light of corporate malfeasance in recent years, the governance of corporations has been receiving great attention from regulators, researchers, shareholders, and directors themselves. Based on Richard Leblanc's in-depth five-year study of 39 boards of directors of both for- and not-for-profit organizations, ... Leer más

    $36.00 USD

  • Re-Imagining Capitalism

    Capitalism has been an unprecedented engine of wealth creation for many centuries, leading to sustained productivity gains and long-term growth and lifting an increasing proportion of humanity out of poverty. But its effects, and hence its future, have come increasingly under question: Is capitalism still improving wealth and well-being for the many? Or, is long-term value creation being ... Leer más

    $38.99 USD

  • The Dynamics of Influencer Marketing

    A Multidisciplinary Approach

    Series series Routledge Studies in Marketing
    YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who ... Leer más

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  • The Fissured Workplace

    de David Weil ...
    In the twentieth century, large companies employing many workers formed the bedrock of the U.S. economy. Today, on the list of big business's priorities, sustaining the employer-worker relationship ranks far below building a devoted customer base and delivering value to investors. As David Weil's groundbreaking analysis shows, large corporations have shed their role as direct employers of the ... Leer más

    $28.99 USD

  • Social Media: Dynamism, Issues, and Challenges

    The social media phenomenon has vastly changed the landscape of communication around the world. Boundaries have disappeared, and now people can be easily connected for a variety of purposes. In Social Media: Dynamism, Issues, and Challenges, editors Ainin Sulaiman & M Muzamil Naqshbandi present a compilation of writings that explore the contemporary issues related to social media. The essays ... Leer más

    $3.99 USD

  • Strategic Corporate Communication in the Digital Age

    Edición de Mark Anthony Camilleri ...
    Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. New technologies have empowered various organisations and their stakeholders. The digital and social media are central to the process of building ... Leer más

    $86.99 USD