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  • Das Amazon-Modell

    Wie der unerbittlichste Einzelhändler der Welt den Handel weiter revolutionieren wird

    Amazon ist eines der wertvollsten Unternehmen der Welt. Was sind die Geheimnisse seines Erfolgs? Wie lassen sich diese Erkenntnisse auf andere Unternehmen im E-Commerce-Sektor übertragen? Die renommierten Einzelhandelsexpertinnen Natalie Berg und Miya Knights geben überzeugende Antworten. "Das Amazon-Modell" bietet einzigartige Einblicke in die disruptiven Strategien des unerbittlichsten ... Leer más

    $23.99 USD o gratis con Kobo Plus

  • Amazon

    How the World’s Most Relentless Retailer will Continue to Revolutionize Commerce

    Amazon - one of the world's most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector?The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement ... Leer más

    $35.99 USD

  • Audiolibro

    Amazon

    How the World's Most Relentless Retailer will Continue to Revolutionize Commerce

    Completo

    10 hora

    What is the secret to Amazon's success? What does the ecommerce giant have in store for the future? Explore the disruptive new retail strategies of the world's most relentless retailer and gain valuable lessons that can be applied to any business in the ecommerce sector, with original insight from the company as it continues to revolutionize itself even further.The retail industry is facing ... Leer más

    $27.99 USD o gratis con Kobo Plus

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  • Platform Revolution

    How Networked Markets Are Transforming the Economy and How to Make Them Work for You

    A practical guide to the new economy that is transforming the way we live, work, and play.Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three ... Leer más

    $12.99 USD

  • Blitzscaling

    The Lightning-Fast Path to Building Massively Valuable Companies

    **Foreword by Bill GatesLinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies.**What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and ... Leer más

    $13.99 USD

  • What Color Is Your Parachute? Guide to Job-Hunting Online, Sixth Edition

    Blogging, Career Sites, Gateways, Getting Interviews, Job Boards, Job Search Engines, Personal Websites, Posting Resumes, Research Sites, Social Networking

    Before you start your Internet job-hunt, there are some things that you must know, like:• Why are job sites like Monster and CareerBuilder so stunningly ineffective?• What can you do to make sure your resumes survive the elimination process?• How do you find the information that search engines like Google can’t?• How can you tell the difference between a genuinely helpful job board, and a website ... Leer más

    $5.99 USD

  • The Age of the Platform

    How Amazon, Apple, Facebook, and Google Have Redefined Business

    de Phil Simon ...
    Buoyed by the success of Amazon, Apple, Facebook, and Google, thousands of companies of all sizes are fundamentally rethinking how they do business. They are creating vibrant ecosystems and, in the process, reaping big rewards. In the tradition of The Long Tail, The Age of the Platform demonstrates how the world of business today is vastly different from that of even ten years ago. Today, the most ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • Matchmakers

    The New Economics of Multisided Platforms

    A different kind of matchmaker.Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites ... Leer más

    $25.99 USD o gratis con Kobo Plus

  • The Business of Platforms

    Strategy in the Age of Digital Competition, Innovation, and Power

    A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.Managers and entrepreneurs in the digital era must learn to master digital competition and live in two worlds—the conventional economy and the platform economy. Platforms that operate for business ... Leer más

    $13.99 USD

  • Modern Monopolies

    What It Takes to Dominate the 21st Century Economy

    A guide to platform businesses that shows how they work, how to replicate the success of some of history's best platforms, and how to handle disruption."[A] stimulating book . . . The authors are particularly interesting on how modern platform companies are able to outsource much of their innovation." — The Financial Times" Modern Monopolies brilliantly lays out the formula for how to get rich in ... Leer más

    $17.99 USD

  • Social Marketing to the Business Customer

    Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

    The first book devoted entirely to B2B social marketingB2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information.This hands-on guide covers topics unique to this ... Leer más

    $17.00 USD

  • Essential Guide to Marketing Planning

    de Marian Wood ...
    Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.The full text downloaded to your ... Leer más

    $22.99 USD