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Brand Storytelling

Put Customers at the Heart of Your Brand Story

de Miri Rodriguez ...

FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition)Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by.Despite understanding... ... Leer más

$31.49 USD

FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition)Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by.Despite understanding...
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The Women of Microsoft

Empowering Stories from the Minds that Coded the World

de Miri Rodriguez, Izabela Duiwe ...

An inspiring exploration of the women who have shaped and led Microsoft and the lessons we can learn from themIn The Women of Microsoft: Empowering Stories from the Minds that Coded the World, a team of renowned digital storytellers recounts many of the fascinating journeys taken by the women who have shaped, guided, and led Microsoft over the last five decades. The book pays homage to the highs ... Leer más

$17.00 USD

Disponible también en: Audiolibro

An inspiring exploration of the women who have shaped and led Microsoft and the lessons we can learn from themIn The Women of Microsoft: Empowering Stories from the Minds that Coded the World, a team of renowned digital storytellers recounts many of the fascinating journeys taken by the women who have shaped, guided, and led Microsoft over the last five decades. The book pays homage to the highs
... Leer más

Disponible también en: Audiolibro
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The Women of Microsoft

Empowering Stories from the Minds that Coded the World

de Miri Rodriguez, Izabela Duiwe ...

Narrado por Andrea Emmes ...

Completo

8 hora 12 minutos

In The Women of Microsoft: Empowering Stories from the Minds that Coded the World, a team of renowned digital storytellers recounts many of the fascinating journeys taken by the women who have shaped, guided, and led Microsoft over the last five decades. The book pays homage to the highs and lows, joys and sorrows, and opportunities and challenges of the women who have set out to make a difference ... Leer más

$20.99 USD o gratis con Kobo Plus

Disponible también en: eBook

In The Women of Microsoft: Empowering Stories from the Minds that Coded the World, a team of renowned digital storytellers recounts many of the fascinating journeys taken by the women who have shaped, guided, and led Microsoft over the last five decades. The book pays homage to the highs and lows, joys and sorrows, and opportunities and challenges of the women who have set out to make a difference
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Disponible también en: eBook

Leadership Vs. Management

Leadership, #1

de Mowgli J. Bear ...

Series Libro 1 - Leadership
Becoming A LeaderWhen seas become rough, the crew needs a good captain at the helm of the boat. The better the captain, the better the team! When it comes to leadership, the same principles apply; a team will weather any storm if they are led instead of managed. Unearthing your leadership abilities is critical in making your leadership journey a success. This book is for anyone in or considering a ... Leer más

$7.99 USD o gratis con Kobo Plus

Becoming A LeaderWhen seas become rough, the crew needs a good captain at the helm of the boat. The better the captain, the better the team! When it comes to leadership, the same principles apply; a team will weather any storm if they are led instead of managed. Unearthing your leadership abilities is critical in making your leadership journey a success. This book is for anyone in or considering a
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Building a Better Business Using the Lego Serious Play Method

de Per Kristiansen, Robert Rasmussen ...

Unleash innovation potential with creative, serious playBuilding a Better Business Using the LEGO® SERIOUS PLAY® Method delivers a creative approach to enhancing innovation and improving business performance, with the focus on unleashing play. Written by the two original Master Trainers for LEGO SERIOUS PLAY (LSP), the book outlines how LSP can develop teams, people, relationships and business . ... Leer más

$16.00 USD

Unleash innovation potential with creative, serious playBuilding a Better Business Using the LEGO® SERIOUS PLAY® Method delivers a creative approach to enhancing innovation and improving business performance, with the focus on unleashing play. Written by the two original Master Trainers for LEGO SERIOUS PLAY (LSP), the book outlines how LSP can develop teams, people, relationships and business .
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50 Ways to Get a Job

An Unconventional Guide to Finding Work on Your Terms

de Dev Aujla ...

A new personalized way to find the perfect job—while staying calm during the process.You are so much more than a resume or job application, but how can you communicate that to your potential employer? You need to learn to ask the right questions, stop using job sites, and start doing the work that actually counts.Based on information gained from over 400,000 individuals who have used these ... Leer más

$7.99 USD

Disponible también en: Audiolibro

A new personalized way to find the perfect job—while staying calm during the process.You are so much more than a resume or job application, but how can you communicate that to your potential employer? You need to learn to ask the right questions, stop using job sites, and start doing the work that actually counts.Based on information gained from over 400,000 individuals who have used these
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Reengineering Retail

The Future of Selling in a Post-Digital World

de Doug Stephens ...

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the ... Leer más

$13.09 USD o gratis con Kobo Plus

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the
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HBR Daily Leader

Everyday Wisdom for Exceptional Leadership

de Harvard Business Review ...

Learn, grow, and be inspired—every day.HBR Daily Leader provides 365 days' worth of insights and inspiration, an easy and enjoyable way to make your professional development a regular habit. Every page offers something new, whether it's an insight to spark your thinking, a quote to inspire you, or a question to reflect on. And each day presents you with an opportunity to take on topics such as ... Leer más

$21.99 USD

Disponible también en: Audiolibro

Learn, grow, and be inspired—every day.HBR Daily Leader provides 365 days' worth of insights and inspiration, an easy and enjoyable way to make your professional development a regular habit. Every page offers something new, whether it's an insight to spark your thinking, a quote to inspire you, or a question to reflect on. And each day presents you with an opportunity to take on topics such as
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Disponible también en: Audiolibro
Storynomics

Story-Driven Marketing in the Post-Advertising World

de Thomas Gerace, Robert McKee ...

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success.Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his ... Leer más

$17.99 USD

Disponible también en: Audiolibro

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success.Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his
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Future Skills

The 20 Skills and Competencies Everyone Needs to Succeed in a Digital World

de Bernard Marr ...

The Brand NEW Book from Bernard Marr, bestselling author behind Business Trends in Practice - Winner of Business Book of the Year 2022.Future-proof yourself and develop critical skills for the digital futureThe working world has changed dramatically in the last twenty years and it's going to continue to transform at an even faster pace. How can the average professional stay afloat in an ocean of ... Leer más

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The Brand NEW Book from Bernard Marr, bestselling author behind Business Trends in Practice - Winner of Business Book of the Year 2022.Future-proof yourself and develop critical skills for the digital futureThe working world has changed dramatically in the last twenty years and it's going to continue to transform at an even faster pace. How can the average professional stay afloat in an ocean of
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Remote Not Distant

Design a Company Culture That Will Help You Thrive in a Hybrid Workplace

de Razzetti ...

The workplace is changing. Will you adapt or fall behind?"The future of work isn't fixed; it's waiting to be built. Remote, Not Distant offers a tactical blueprint to building a better future for all." **--**Darren Murph, Head of Remote, GitLab"Gustavo Razzetti captures the return to the office/remote debate so well and enables us to understand how we can utilize the benefits of remote working ... Leer más

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The Gamification Toolkit

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de Kevin Werbach, Dan Hunter ...

Take your gamification efforts to the next levelWhen The Economist covered Kevin Werbach and Dan Hunter's new book For the Win in 2012, they referred to gamification as a "management craze." Since then, gamification has proved to be much more than a fleeting fad: it is a global movement. For the Win has been published globally in English, Chinese, Japanese, Korean, Russian, and Spanish, and more ... Leer más

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Take your gamification efforts to the next levelWhen The Economist covered Kevin Werbach and Dan Hunter's new book For the Win in 2012, they referred to gamification as a "management craze." Since then, gamification has proved to be much more than a fleeting fad: it is a global movement. For the Win has been published globally in English, Chinese, Japanese, Korean, Russian, and Spanish, and more
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Brand Storytelling

The Women of Microsoft

The Women of Microsoft

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Leadership Vs. Management

Building a Better Business Using the Lego Serious Play Method

50 Ways to Get a Job

Reengineering Retail

HBR Daily Leader

Storynomics

Future Skills

Remote Not Distant

The Gamification Toolkit

eReaders

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