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“miles young”

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  • Ogilvy on Advertising in the Digital Age

    de Miles Young ...
    From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a follow-up to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive ... Leer más

    $17.99 USD

  • Audiolibro

    Stereo(TYPE)

    Poems

    de Jonah Mixon-Webster ...
    Narrado por Jonah Mixon-Webster, Angie Fisher, Domique Jordan, Danny Boy Steward, Miles Young, Tacee Boaz, Beth Hicks ...

    Completo

    1 horas 26 minutos

    A radical, urgent collection of poems about Blackness, the self, and the dismantling of corrupt powers in the fight for freedom.A PEN America Literary Award WinnerJonah Mixon-Webster works at the intersections of space and the body, race and region, sexuality and class. Stereo(TYPE), his debut collection of poetry, is a reckoning and a force, a revision of our most sacred mythologies, and a work ... Leer más

    $7.99 USD

    Disponible también en: eBook

    Disponible también en: eBook

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  • Scientific Advertising

    de Claude C. Hopkins ...
    The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able ... Leer más

    $1.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibros

    Disponible también en: Audiolibros

  • Hegarty on Advertising

    de John Hegarty ...
    Anyone interested in learning about advertising throughout the world will enjoy reading this book. —ChoiceWhat makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely ... Leer más

    $18.99 USD

  • Facebook: The Top 100 Best Ways To Use Facebook For Business, Marketing, & Making Money

    de Ace McCloud ...
    Are you tired of being a Facebook amateur? Do you wish you could make some real money with Facebook like everyone else is?Whether you want to (1) know the basics of being successful with Facebook, (2) learn how to optimize your Facebook ads, or (3) make a full-fledged plan of action to make money with Facebook, this book will teach you everything you need to know.<... ... Leer más

    $3.99 USD o gratis con Kobo Plus

  • The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency

    de Kotaro Sugiyama, Tim Andree ...
    The breakthrough marketing strategy from the world's most innovative advertising agencyOne of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross ... Leer más

    $23.99 USD

  • Ogilvy on Advertising

    de David Ogilvy ...
    A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."Told with brutal candor and prodigal generosity, David Ogilvy reveals:• How to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works• How to write successful copy—and get people to read it• Eighteen ... Leer más

    $14.99 USD

  • Advertising

    A Very Short Introduction

    de Winston Fletcher ...
    Series series Very Short Introductions
    How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of ... Leer más

    $7.99 USD

  • Unbrandable: How to Succeed in the New Brand Space

    de Adam N. Stone ...
    Brilliantly analyzes the brands that are reaching a new generation of skeptical consumers with a more authentic approachThe “Unbrandables” are a new kind of consumer: savvy, sensitive to inauthenticity; hostile to relentless, debt-driving materialism; and suspicious of marketing for products they do not want or that are bad for the environment.Yet this is not to say that this demographic always ... Leer más

    $15.99 USD

  • Giovanni Pintori. The Stark Tension between Flair and Discretion.

    de Massimiliano Musina ...
    Giovanni Pintori (Tresnuraghes 1912–Milan 1999) was one of the best-known, widely admired and respected Italian designers worldwide. The winner of sought-after international awards, he designed impressive works that created the Olivetti image and were an emblematic reference in the history of 20th-century design. This book, the only in-depth monographic study of Pintori, investigates his life and ... Leer más

    $23.99 USD o gratis con Kobo Plus

  • Jewish Mad Men

    Advertising and the Design of the American Jewish Experience

    de Kerri P. Steinberg ...
    It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and ... Leer más

    $24.99 USD

  • The Physics of Brand

    Understand the Forces Behind Brands That Matter

    de Aaron Keller, Renee Marino, Dan Wallace ...
    Welcome to a brand-new way of thinking about branding.The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth ... Leer más

    $2.99 USD