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Leading in the Age of Agents

A Practical Guide for Executives Navigating Autonomous AI

de Mike Morrison ...

You have likely heard that AI agents represent the next evolution, a leap beyond chatbots into systems that can actually do things. The headlines swing between utopian visions and dystopian warnings. Beneath both lies a quieter and more important truth: agents are fundamentally different from the AI tools you have deployed so far, and that difference matters far more for leadership than it does ... Leer más

$2.99 USD o gratis con Kobo Plus

You have likely heard that AI agents represent the next evolution, a leap beyond chatbots into systems that can actually do things. The headlines swing between utopian visions and dystopian warnings. Beneath both lies a quieter and more important truth: agents are fundamentally different from the AI tools you have deployed so far, and that difference matters far more for leadership than it does
... Leer más
The Customer Is the Hero

A Story-Driven Guide to Marketing

de Mike Morrison ...

Every piece of marketing tells a story, whether you intend it to or not. The question is not whether your brand has a narrative but whether that narrative compels action or gets ignored. This book flips the entire narrative structure on its head by showing you how to cast your customer as the hero and your brand as the essential guide.Most marketing advice treats storytelling as a nice-to-have, ... Leer más

$9.99 USD o gratis con Kobo Plus

Every piece of marketing tells a story, whether you intend it to or not. The question is not whether your brand has a narrative but whether that narrative compels action or gets ignored. This book flips the entire narrative structure on its head by showing you how to cast your customer as the hero and your brand as the essential guide.Most marketing advice treats storytelling as a nice-to-have,
... Leer más
Karma

de D. Mike Morrison ...

A private obsession. A terrifying crime. And evidence that seems to point in one direction.Alex has a comfortable life with his wife, Millie, while his widowed mother, Vera, lives with them. But the household is anything but harmonious. Tensions simmer between the three, and Alex increasingly retreats into a secret online world that takes him into darker and more disturbing territory.Then a trip ... Leer más

$7.00 USD o gratis con Kobo Plus

A private obsession. A terrifying crime. And evidence that seems to point in one direction.Alex has a comfortable life with his wife, Millie, while his widowed mother, Vera, lives with them. But the household is anything but harmonious. Tensions simmer between the three, and Alex increasingly retreats into a secret online world that takes him into darker and more disturbing territory.Then a trip
... Leer más
Audiolibro

Künstliche Dummheit

Das Cynthia Dreieck + Mike und die Mechanics + Charly's Quittung

de Gabor Pox, Gabor Pox ...

Narrado por Mike Morrison ...

Completo

3 hora 1 minutos

Als renommierter Informatiker und KI-Experte entführt der Autor in diesem fesselnden Buch die Leser in eine mögliche Zukunft der Menschheit. Ängste, die immer mehr Menschen heimsuchen, werden hier Realität: KI-Systeme erhalten unerwartet starke Verbündete in Form von freiwilligen Cyborgs - Menschen, die bereitwillig einen Chip in ihr Gehirn eingepflanzt haben. Doch wer wird die Kontrolle behalten? ... Leer más

$9.99 USD o gratis con Kobo Plus

Als renommierter Informatiker und KI-Experte entführt der Autor in diesem fesselnden Buch die Leser in eine mögliche Zukunft der Menschheit. Ängste, die immer mehr Menschen heimsuchen, werden hier Realität: KI-Systeme erhalten unerwartet starke Verbündete in Form von freiwilligen Cyborgs - Menschen, die bereitwillig einen Chip in ihr Gehirn eingepflanzt haben. Doch wer wird die Kontrolle behalten?
... Leer más

Big Data Analytics

Turning Big Data into Big Money

de Frank J. Ohlhorst ...

Series series Wiley and SAS Business Series
Unique insights to implement big data analytics and reap big returns to your bottom lineFocusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics in Big Data Analytics. This breakthrough book demonstrates the importance of analytics, defines the processes, highlights ... Leer más

$30.00 USD

Disponible también en: Audiolibro

Unique insights to implement big data analytics and reap big returns to your bottom lineFocusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics in Big Data Analytics. This breakthrough book demonstrates the importance of analytics, defines the processes, highlights
... Leer más

Disponible también en: Audiolibro
Marketing 5.0

Technology for Humanity

de Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ...

Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book ... Leer más

$17.00 USD

Disponible también en: Audiolibro

Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book
... Leer más

Disponible también en: Audiolibro
Continuous Architecture

Sustainable Architecture in an Agile and Cloud-Centric World

de Murat Erder, Pierre Pureur ...

Continuous Architecture provides a broad architectural perspective for continuous delivery, and describes a new architectural approach that supports and enables it. As the pace of innovation and software releases increases, IT departments are tasked to deliver value quickly and inexpensively to their business partners. With a focus on getting software into end-users hands faster, the ultimate goal ... Leer más

$53.99 USD

Continuous Architecture provides a broad architectural perspective for continuous delivery, and describes a new architectural approach that supports and enables it. As the pace of innovation and software releases increases, IT departments are tasked to deliver value quickly and inexpensively to their business partners. With a focus on getting software into end-users hands faster, the ultimate goal
... Leer más
Marketing 6.0

The Future Is Immersive

de Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ...

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the businessIn Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological ... Leer más

$17.00 USD

Disponible también en: Audiolibro

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the businessIn Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological
... Leer más

Disponible también en: Audiolibro
ITIL 4: High-velocity IT: Reference and study guide

de Mark Smalley ...

The ITIL 4 High-velocity IT (HVIT) reference and revision guide is one of five ITIL 4 revision aids published by TSO, following on from ITIL 4 Foundation revision guide. Digital technology is becoming increasingly important. This title focuses on digital products and services, including digital customer experiences, covering good organizational practices and mental models all from a practitioner’s ... Leer más

$28.99 USD o gratis con Kobo Plus

The ITIL 4 High-velocity IT (HVIT) reference and revision guide is one of five ITIL 4 revision aids published by TSO, following on from ITIL 4 Foundation revision guide. Digital technology is becoming increasingly important. This title focuses on digital products and services, including digital customer experiences, covering good organizational practices and mental models all from a practitioner’s
... Leer más
Designing for Interaction

Creating Innovative Applications and Devices

de Dan Saffer ...

Series series Voices That Matter
Building products and services that people interact with is the big challenge of the 21st century. Dan Saffer has done an amazing job synthesizing the chaos into an understandable, ordered reference that is a bookshelf must-have for anyone thinking of creating new designs.”— Jared Spool, CEO of User Interface EngineeringInteraction design is all around us. If you’ve ever wondered why your mobile ... Leer más

$38.19 USD

Building products and services that people interact with is the big challenge of the 21st century. Dan Saffer has done an amazing job synthesizing the chaos into an understandable, ordered reference that is a bookshelf must-have for anyone thinking of creating new designs.”— Jared Spool, CEO of User Interface EngineeringInteraction design is all around us. If you’ve ever wondered why your mobile
... Leer más
The DevSecOps Playbook

Deliver Continuous Security at Speed

de Sean D. Mack ...

A must-read guide to a new and rapidly growing field in cybersecurityIn The DevSecOps Playbook: Deliver Continuous Security at Speed, Wiley CISO and CIO Sean D. Mack delivers an expert analysis of how to keep your business secure, relying on the classic triad of people, process, and technology to examine—in depth—every component of DevSecOps. In the book, you'll learn why DevSecOps is as much ... Leer más

$19.00 USD

Disponible también en: Audiolibro

A must-read guide to a new and rapidly growing field in cybersecurityIn The DevSecOps Playbook: Deliver Continuous Security at Speed, Wiley CISO and CIO Sean D. Mack delivers an expert analysis of how to keep your business secure, relying on the classic triad of people, process, and technology to examine—in depth—every component of DevSecOps. In the book, you'll learn why DevSecOps is as much
... Leer más

Disponible también en: Audiolibro
Marketing 7.0

A Guide for Thinking Marketers in the Age of AI

de Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ...

Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI)Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimization to understanding how people think, connect, and buy. With the insights in this book, readers will be prepared to engage a new breed of consumers: the augmented ... Leer más

$18.00 USD

Disponible también en: Audiolibro

Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI)Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimization to understanding how people think, connect, and buy. With the insights in this book, readers will be prepared to engage a new breed of consumers: the augmented
... Leer más

Disponible también en: Audiolibro

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“mike morrison”

Leading in the Age of Agents

The Customer Is the Hero

Karma

Künstliche Dummheit

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Big Data Analytics

Marketing 5.0

Continuous Architecture

Marketing 6.0

ITIL 4: High-velocity IT: Reference and study guide

Designing for Interaction

The DevSecOps Playbook

Marketing 7.0

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